Ukubhrenya namanye amacebo wokubeka ngokuvamile kubonakala njengomsebenzi wokumaketha. Kodwa-ke, asikho isizathu sokuthi abathengisi abasemathangeni bangakwazi ukuzibandakanya nokubeka isikhundla. Ukuthuthukisa i- USP yakho siqu ( Ukunikezwa Okuyingqayizivele kokuthengisa) kuyisibonelo esisodwa sokuthi ungakwenza kanjani ukuba ukhange ngokwengeziwe kumathemba.
Ukumisa umkhiqizo wakho - kanye nenkampani yakho - emakethe ngokuyisisekelo kusho ukuzihlanganisa nezichasiselo ezithile (ngethemba ukuthi zihle).
Uma i-prospect ithola umbono we logo yakho, noma iqhutshwa ngenye yamagatsha enkampani yakho, ufuna ukuba bazizwele imizwelo ngokuphathelene nenkampani yakho.
Kukhona inombolo engapheli yezichasiselo nezithunzi zomzwelo ongazama ukuzihlanganisa nomkhiqizo wakho, kodwa zonke zivame ukungena kwesinye sezigaba ezine: ngokushesha, ezishibhile, ezingcono, noma ezihlukile. Uma unquma ukuthi ungabeka kanjani umkhiqizo wakho, kufanele ukhethe eyodwa noma emibili yalezi zigaba bese unciphisa ukukhetha kwakho phansi ngokusekelwe yiziphi izigaba ozikhethayo.
Ukuzibekelela kangcono kunokuba izincintiswano zakho zivame ukufezwa ngenkonzo yamakhasimende. Ngemuva kwakho konke, njengomthengisi, awukwazi ukulawula indlela okwenze ngayo umkhiqizo wakho kahle noma ukuthi yiziphi izinto ezihambisana nazo, kodwa ungazinikela ekunakekeleni kahle amakhasimende akho.
Ukuzibeka ohlukile ngokuvamile kuvamelana kangcono.
Uma unikeza izinga lezinsizakalo kwamakhasimende akekho omunye, ke ngokuchaza uhlukile futhi kangcono. Nokho, uma ufuna ngempela ukuphuma, kuzodingeka wenze okuthile okungavamile noma okungavamile. Isibonelo, umuntu oyedwa wokuthengisa uthengisa isicathulo esidala esitokisini ngenothi esithi, "Ngizama nje ukungena unyawo lwami emnyango." Leyo ndlela ingase ikuthengise noma ingakutholi, kepha nakanjani iyobeka umehluko engqondweni yakho.
Ukukhetha ukugcizelela ngokushesha kuyisondelene kakhulu nomsebenzi wamakhasimende ezingeni lakho. Kuya phansi ekuphenduleni, ukubuyela kumakhasimende ngosuku olufanayo olubiza ngalo, ukuxazulula izinkinga ngokushesha, ukuthola izingxenye kanye nemikhiqizo kumakhasimende ngesimo esifanele, njalonjalo. Ngokushesha kungase kuhlobanise nokuthi kungakanani isikhathi noma isikhathi esincane umthengi okufanele asichithe abhekane nenkinga. Uma engakwazi ukuxazulula yonke into ngocingo olulodwa kuwe, lizozizwa ligijima kakhulu, ngisho noma kuthatha izinsuku ezimbalwa ukuze ulungise izinto ngokuphelele.
Ukuzibeka njengeshibhile mhlawumbe isigaba esingathandeki kakhulu. Ngencazelo, uzokwenza imali encane ngokuthengiswa - futhi mhlawumbe imali encane jikelele - uma udlulisa izaphulelo ngakwesobunxele nangakwesokudla. Isigaba eshibhile yilo kuphela oluqhelela ngqo emgqeni wakho ophansi.
Ngakho wazi kanjani ukuthi yiziphi izigaba ongakhetha kuzo? Yebo, indlela engcono kakhulu yokuthola ukucela amakhasimende akho. Yiya kumakhasimende akho ahamba phambili kakhulu futhi ubuze ukuthi kungani bakhetha ukuthenga kusuka kuwe, ukuthi kungani bahlale bengamakhasimende, nokuthi yini abayithandayo kakhulu emincane ngomkhiqizo wakho, isevisi, njll. Impendulo oyitholayo kufanele ikunike umbono ocacile mayelana yiziphi izigaba ezizobheka kakhulu amathemba owafunayo ngempela.
Uma usukhethile ukuthi yiziphi izigaba ofuna ukuyisebenzisa ukubeka umkhiqizo wakho, ungaboni ukuthi ushade naye kuze kube phakade. Uma uthola ukuthi ukuma kwakho akusebenzi kahle kuwe, ungakwazi njalo ukubuyela emuva bese ukhetha izigaba ezahlukene. Ungase futhi udinga ukwenza izinguquko ezithile uma inkampani yakho isebenze izinguquko kwimikhiqizo yayo noma imilayezo yayo.
Empeleni kuyinto evamile ukuba izinkampani zishintshe ukuma kwazo ekuphenduleni ushintsho emakethe. Ngokwesibonelo, ekuqaleni uMcDonald wazibeka ngokushesha futhi eshibhile; Kodwa-ke, ekuphenduleni ushintsho ekuthandweni kwabathengi, liphinde liphinde likhethwe njengento engcono, "impilo enhle".