I-Practice Sly Yokukhulumisana Ngezinga Eliphansi
Cabanga njengohlobo lokusikisela okubhekayo, lapho imiyalezo ifihliwe ku-movie, ukuhweba kwe-TV, noma ngisho ne-logo, kodwa okuzobhaliswa kuphela ezingeni elijulile engqondweni yakho.
Kunomphumela wokwenza ufuna ukukwenza okuthile, kungaba ithengi imoto, uphuze i-soda, noma udle i-cheeseburger. Awazi kahle ukuthi kungani, kodwa ufuna lezi zinto ... kabi.
Umlando Wokukhangisa Kwe-Subliminal
Izazi-mlando zinokufakaza ukuthi ukukholisa okuyisigqila kwakusetshenziselwa emuva kakhulu ngekhulu le-5 BC, lapho abacwaningi bamaGreki nabafilosofi basebenzisa ukusikisela okungaqondakali ukuthonya abantu.
Kodwa-ke, ukukhangisa kwe-subliminal njengoba sikuyazi namhlanje kuphakamisa ikhanda layo kuma-1940. Esinye isibonelo esidumile yi-Daffy Duck iDemo "I-Wise Quacking Duck" ekhanyisa amagama athi "THUMA BONDS" esithombeni esithombeni. Kwakungabonakali kalula ngaphandle kokuthi ubufuna.
Ngawo-1950, ukuhlolwa okubi kakhulu komcwaningi wemakethe uJacob Vicary wathi ngokukhanyisa amagama athi "HLELA I-POPCORN" ne-"DRINK COCA-COLA" ukuze uthole ukuhlukaniswa okwesibili ngesikhathi se-movie, ukudayiswa kwalezi ziphuzo kwakhula kakhulu. Imiphumela yaba yinkohliso, futhi phakathi neminyaka, ukuhlola okuhlukahlukene kwafakazela ukuthi ukukhangisa okungekho emthethweni kwaloluhlobo akuzange kusebenze.
Ukudayiswa kwe-Day Subliminal yamanje
Ukusheshisa phambili kuma-2000s, nosuku lwamanje, nokukhangisa kwe-subliminal kushintshile. Umkhuba wokufaka imilayezo ethize yokuthengisa kunoma yiluphi uhlobo lokukhangisa noma ukusakaza akuvumelekile kwamanye amazwe (iBrithani, Australia), futhi kungabangela inethiwekhi e-US ukuthi ilahlekelwe yilayisense yokusakaza uma i-FCC yaziwa ngalezi zenzo.
Kodwa lokho akusho ukuthi akusetshenzisiwe. Ivele ivele ibe yinto ethile. Manje, uzothola isithombe esitshalwe ngokuzenzakalelayo kuma-movie, ezentengiso, uchungechunge lwe-TV, ama-log, kanye nokuhle, noma yini noma konke abantu ababukeleyo noma abaxhumana nabo.
Mhlawumbe ukukhangisa kwe-subliminal okuvame ukusetshenziswa namuhla kuza ngesimo sokubekwa komkhiqizo . Emibhalweni yabantu, lokhu kungumkhiqizo kanye nemikhiqizo ezingena ezihlokweni ze-TV noma isithombe sokunyakaza. Yeka ukuthi ngobuciko, futhi ngokweqile, lokhu kwenziwa kuncike ku-brand kanye ne-movie.
Isibonelo, uma uthola uzithanda iPopeye's Chicken ngesikhathi se-movie encane ye-Nicky, kungenxa yokuthi yayingaphambi nangaphakathi. Uthatha ngisho nokuluma futhi uthi "f * cking awesome." Lokho akunakwenzeka ukubala njenge-subliminal ngomqondo weqiniso wezwi. Kodwa-ke, i-movie efana ne-Transformers ayizange imemezele i-GM brand yezimoto, kodwa yonke indawo. Ngaphezu kwalokho, iDew Dew yayiyi-ukuphuza kuleyo movie. Ithemba ukuthi ngokukubona njalo, uzohamba uthenge i-Mountain Dew ngemuva kwe-movie. Ukucabangela kwakho kukhishwe kabusha.
Uma ufuna ukuhamba ngisho nokujula, futhi okucashile, kusekhona izibonelo eziningi zalokhu. I-logo entsha yakwaWendy, ngokwesibonelo, ibukeka njengesibuyekezo esilula sobuso obujwayelekile, kwesokudla?
Hlola, bheka futhi.
I-frill ezungeze intamo kaWendy inephethini kuso; enye engeyona yengozi. Uma ucabanga ngempela ngokuthi libukeka kanjani, lichaza igama elithi MOM. Umqondo lapha wukuthi ubuchopho bakho buhlanganisa ukuxhumana okuphakathi kokudla okusetshenziselwa ukupheka ekhaya likaWendy nomama. Ingabe isebenza? Kunzima ukusho, kodwa ngokuqinisekile akulimazi ukuthengisa.
I-KFC yenza okuthile okufanayo emuva ngo-2008 lapho ingxenye ye-ulethisi ku-KFC Snacker empeleni yayinkokhelo encane ye-$ 1. I-sandwich yamasenti angu-99 yayinamahlumela amakhulu, futhi kungenzeka ukuthi umuntu ongenandaba naye uthathe umyalezo we-subliminal we-$ 1 = i-KFC Snacker.
Ngakho, Ingabe Ukukhangisa Kwe-Subliminal Kungasebenza?
Ngelinye igama, yebo.
Ngenkathi ukukhanya kokuqala okusheshayo kwemilayezo enobunzima-yokuthengisa kukhonjisiwe (noma okungenani kakhulu, ukugxila kakhulu), ama-brand angakwazi ukudlala ngengqondo yabathengi engacabangiyo ngokusebenzisa imiyalezo engaphansi kwe-subliminal.
Uma uzibuza ngokusebenza kwayo, cabanga "ngobuqili" obuyinto eyenziwa nguDarren Brown ochungechungeni lwakhe oludumile lwe-TV. Uphikisana neqembu lokukhangisa lokudala ukuza ne-poster, logo, kanye nomugqa wenkampani enkohliso. Wabapha imizuzu engama-30 wabatshela ukuthi unemiqondo yakhe eyedwa.
Lapho kufika isikhathi sokudalula lo msebenzi, uDarren wayebikezele umsebenzi okwakhiwa iqembu. Wayengakwenza kanjani lokho? Ngaphambilini ngalolo suku wayetshale imiyalezo engaphansi kweyindlela endleleni ithimba eliyithathile kulo studio. Uqobo walitshala lo mqondo ekhanda labo, futhi bathola umlayezo ocacile futhi ocacile.
Uma iqembu labachwepheshe bezokukhangisa lingasetshenziswa ngokulula kalula, liphi ithuba lokuthi umphakathi jikelele ume?