Bheka Ngaphandle kweBillboard yokuphazamiseka okusebenzayo
Amagama athi "zendabuko" nethi "okungezona zendabuko" isitshalo semidiya ngokuphindaphindiwe ezincwadini zokudala kulezi zinsuku. Eqinisweni, amaklayenti amaningi ahamba kude nendabuko, azi ukuthi kumele abambe umcabango wabathengi ngendlela entsha.
Imidiya yendabuko ngokuvamile iqukethe:
- Amaphatheka weThelevishini (Ngokuvamile imizuzu engu-15, 30 noma engu-60)
- Amabalazwe womsakazo
- Izikhangiso zeCinema
- Phrinta Izikhangiso
- Amabhodi amabhodi
- Imeyili eqondile
- Ukufaka
- Iselula
- Online
Imidiya engekho yendabuko ithatha ukukhangisa ezindaweni ezahlukene, kufaka phakathi (kodwa hhayi kuphela):
- Izindebe zekhofi
- Izikhwama zokuthenga
- I-hangor ifakwe
- Uphawu lomcimbi
- Ama-Handouts
- Ukuxhaswa
- I-Taxi Cabs
- Ama-Elevators
- Escalators
- Ama-Billboards we-3D noma ama- stunts
- Izitayela ze-PR
Lokho akulona uhlu oluphelele, kodwa umehluko omkhulu phakathi kwalababili kulindeleke ngokumelene nokungalindelekile. Amabhodi amabhodi, izikhangiso ze-TV, i-imeyili eqondile, zonke zigcinelwe ukuthumela imiyalezo. Futhi ikhasimende uyazi ukuthi bazobukeka lapho ukuze bathole umlayezo wokukhangisa; yingakho imithombo engekho yendabuko inamandla kakhulu, ngoba ithatha abathengi ngokungazi.
Kodwa-ke, kunezindawo ezingaphezulu kwezingeyona zendabuko okufanele uzicabangele, ngoba manje lezozindawo "ezingalindelekile" ukukhangisa zivele zifakwe imilayezo evela kumakhulu amakhulu nakakhulu.
Cabanga Ngokuzayo - Hamba Ngeqile "I- Guerrilla ."
Kuhle ukubeka umlayezo kwikomishi yekhofi noma esikhwameni sokuthenga, uma umongo ulungile futhi wenza umthelela. Kodwa ukukhangisa nje ngenxa yalokho, ngeke uqaphele okungaphezu kwalokho ongathanda ukukwenza emaphephandabeni noma ku-TV.
Udinga ukuphuma, futhi wenze iphuzu ngendlela ekhunjulwayo yokudala. Ngempela, ngokuvamile kuthatha ukucabanga okuningi okudala ukwenza umkhankaso oqhubezela imingcele yemidiya, ngoba uhlala uthatha indawo / ukubekwa kokucutshungulwa. Izidingo zokudala ukusekela ukuze zisebenze.
Ngakho-ke nangu-ke izindawo ezingu-4 zokukhangisa okungenzeka ungacabangi ngazo.
Bazosebenza kuphela ngezinhlobo ezithile zemikhiqizo noma amasevisi, kepha kungenzeka ukuthi banakekele umthengi kunendlela ejwayelekile.
1: Izithelo nemifino ezitolo zokudla
Cishe zonke izithelo nezitshalo ozithengayo ziza nesitika esincane kuso, ngokuvamile siqukethe ikhodi yomuntu wokuhlola ukuze angene kuwo. Kodwa kungani unesitika esisodwa nje? Enye, enkulu futhi evelele kakhulu, ingaba indlela enhle yokukhangisa umkhiqizo wakho. Kuthiwani ngokukhangisa kweziphuzo ezithile ezidakayo ezinhlangothini zama-limes noma ulamula? Mhlawumbe izikhangiso ezisusa ama-beet ku-beet, noma izikhangiso zama-lens oxhumana nabo kwi-izaqathe. Yiba ngowokuqala. Abantu bahlola njalo izithelo kanye ne-veg eduze, ngeke balindele isikhangiso. Futhi bangase bahlehliswe ukuqala kwakho.
2: Okuphansi kwesihlangu sakho
Kunezindlela ezimbalwa ongayisusa ngazo. Okokuqala, dala izinsika zezifiso nezicathulo kanye nokukhangisa ngezimpendulo abazenzayo. Ngokusobala lokhu kudinga ukubhekiswe ezindaweni ezithatha izinyathelo, njengezindawo neqhwa, noma isanti elimanzi. Kodwa uma uzokhangisa imikhumbi ye-ski-wear noma imikhiqizo yasebhishi, amakhulu wezikhangiso angafakwa kuwo wonke amadolobha nje ngokuba nabantu abambalwa abembethe izicathulo. Enye indlela yokuhlasela lokhu ngokubeka ama-flyy sticky "eduze kwedolobha.
Lapho abantu bezinyathela, isikhangiso sinamathele esikhwameni sabo. Kungani lokhu kuhle? Cabanga ngale ndlela ngale ndlela. Kuthiwani uma uzama ukukhombisa ukuthi kulula kanjani ukuthi umuntu akulandele ekhaya, noma ukuthi kwamanye amazwe bekuyoba umgodi womhlaba? Mhlawumbe kungukuzithuthukisa - ngokukhangisa okuhlala nawe, shayela i-X ejensi. Cabanga ngaphandle kwalelo bhokisi elinamandla.
3: Imali
Akuphathwe ngendlela ejwayelekile ngayo, manje ukuthi sinekhadi lesikweletu, amakhadi we-debit, i-Paypal, ngisho namafoni avumela ukuthengiselana, kodwa imali isaqhubeka nezigidi zezandla nsuku zonke. Futhi kuyindlela enhle yokubheka ibhizinisi lakho. Kusuka ezinhlamvu zemali kuya ezikweleta ze-dollar, nemali enkulu uma ufuna ngempela ukwenza umthelela, kuyindlela enhle yokubeka isipho ngokuqondile ezandleni zomuntu. Ezinhlamvu zemali, into elula - mhlawumbe umlayezo mayelana nokuthatha izinsuku ezincishisiwe ngewebhusayithi yokuthandana.
Emali yamaphepha, mhlawumbe kuguqula izikweletu zibe imali enkulu - thatha ibhilidi ye dollar kwisitolo sendawo, bayokunika i-$ 5 into ethile lapho. Yiqiniso, kunemithetho mayelana nokuhlukumeza kwemali, ngakho funda ngokucophelela kubo. Yindawo engcolile, futhi idinga ukuhanjelwa ngokunakekelwa.
4: Umzimba Wabantu
Singabantu ababukeli, kodwa hhayi ngendlela ehamba phambili (okungenani, iningi lethu aliyona i-creepy). Asikwazi ukusiza kodwa sibheke ubuso bomunye abantu ezixukwini, emabhasini, silinde izitimela, emsebenzini, esitolo, noma kwenye indawo nabanye abathengi. Ngakho-ke, kungani ungazisebenzisi ngokusebenzisa umzimba womuntu njengendlela yokukhangisa. Kunezindlela ezikhona zokwenza lokhu kube lula, nezinkampani ezifana ne-Buy My Face zisiza ukuhlukana nabafundi ukuqasha ubuso babo ngokukhipha imali. Ingabe kukhona umlayezo ongazibeka ebusweni bomuntu obungahle uphelele umkhiqizo wakho? Kungenzeka ukuthi ukhilimu wombuso mhlawumbe? Kuthiwani ngezinye izingxenye zomzimba? Izikhali, imilenze, izimpendulo, uma zidalulwe ziyindlela entsha yokuxhumana nabathengi abangase bakwazi.
5: Ngaphakathi kwemidlalo yevidiyo
Lokhu akufani nokukhangisa kwe-pop-up nemilayezo exhaswe evela kuma-apps owathola kusukela ku-Google Play naku-App Store. Cha, kulesi senzakalo, ama-landscapes kanye nezindawo zangempela zemidlalo abantu abadlalayo (ngokugqamile) nsuku zonke zingasetshenziswa ukuthatha okuvelayo. Izwe labo liye laba yinkimbinkimbi kakhulu, kanti kwezinye izimo ziyi-ultra-reality, ukuthi zilandelela izindawo ezifanayo esizisebenzisayo, zihlala, futhi ziholide. Amadolobha anezikhangiso. Ama-stalls ekamelo lokushisa anezikhangiso zokukhangisa. Kukhona ngisho nabantu abafunda amamagazini ngezikhangiso ngqo esikhwameni. Uma unomkhiqizo obopha kahle umdlalo (isibonelo, umshuwalense wemoto, ne-Grand Theft Auto) ngakho kufanele ucabange ngokujulile ngale ndlela. Kungangenisa izilaleli ezintsha ezintsha.
6: Izimangalo Zokumangala Nezikhumulo Zezindiza
Izilaleli ezithunjiwe yizethameli ezingase zibonakale futhi zihlanganyele nazo, ukukhangisa kwakho. Abantu balinde isikhathi eside, ngezinye izikhathi amahora amahlanu kuya kweziyisithupha, okuncane kakhulu ukukwenza. Anamafoni wabo, kodwa afuna ukudla impilo yebhethri. Zinezincwadi nomagazini. Kodwa amehlo abo afuna izinto zokuzijabulisa. Hamba uphinde wenze lo msebenzi. Futhi kwenze ngendlela ngendlela engakhohlwa futhi ejabulisayo. Yini ongayenza nge-carousel yempahla yempahla? Ungakwazi yini ukukhokha ukubeka okuthile kulo, okuhambahambayo nokuzungeze amahora? Ungaphrinta okuthile kulo? Esangweni, ingabe ungasebenzisa ama-floor clings, izembozo zokuhlala, ngisho nezinqola zokudoba? Lawa wonke amathuba angakusiza ukuba uphume emphakathini.
7: Abangenamakhaya
Ekuboneni kokuqala, lokho kuyisiphakamiso se-mercenary nesingenangqondo. Kodwa ... thatha isikhathi sokucabanga ngakho. Abangenamakhaya baswele isidingo sokugqoka, ukudla, izingubo zokugqoka, izicathulo, amasokisi, amanzi nezinye izinto eziningi. Abanye bathembele kuphela kwiminikelo evela kwabadlula. Abanye baya ezindaweni zokuhlala ngesikhathi sokudinga. Kodwa-ke, uma unomngcele wemvelo kunoma iyiphi yalezi zidingo, kungani ungenzi into enhle ngama-dollar wakho wokukhangisa, futhi uthole emuva kancane emuva? Nikeza izingubo zokugqoka kanye nemigodi ephethe uphawu lwakho. Nika amaphakheji okudla, futhi okudingekayo kokubili ehlobo nobusika. Abamukeli bayothokoza ngosizo, futhi uzozuza emlonyeni othile omuhle? Ngezinye izikhathi, kungcono ukwenza okuthile okuhle ngemali kunokuba uphonsa konke ku-billboard noma endaweni yesithathu ye-TV.