Indlela yokusebenzisa i-Facebook Ukukhiqiza Ukuthengisa nokwakha Isisekelo seKhasimende
Kubonakala sengathi wonke umuntu ngalezi zinsuku unephrofayela ye-Facebook, kusuka kumakhulu-ugogo, izingane ezilungele ukuqala ekolishi. Ibuye ihlanganise wonke umuntu. Ocebile, ompofu, owesilisa, wesifazane, kuwo wonke amazwe emhlabeni jikelele, i-Facebook ilawula isikhala somphakathi.
Futhi njengoba isisho esidala siya, "inhlanzi lapho izinhlanzi zikhona khona." Ngamafuphi, uma ufuna ukukhangisa ibhizinisi lakho, i-Facebook iyindawo enhle ukuqala.
Uma uwazi ukuthi wenzani, futhi uma unenjongo.
Ngakho-ke, kungakhathaliseki ukuthi uhlolisise ukukhangisa ku-Facebook, noma umcabango awukaze ufike engqondweni yakho kuze kube manje, nansi isinyathelo esilandelayo sokuqalisa.
1: Dala ikhasi lakho lebhizinisi le-Facebook
Awukwazi ukwenza lutho uze uthathe lesi sinyathelo sokuqala. Udinga ikhasi leBhizinisi le-Facebook. Ngisho noma unomsebenzi owodwa, wena, awufuni ukukhangisa ekhasini lakho siqu. Yenza kahle, futhi uzovuna izinzuzo. Qinisekisa ukuthi ukhetha isigaba esifanele, esingasuka enkampanini noma esikhungweni, ebhanini noma imbangela. Bese ugcwalisa ulwazi ngokugcwele, bese usebenzisa izifanekiso ezinikezwe yi-Facebook, noma uthole owakho.
2: Yiba nesuhlelo nenhloso
Kungani ukhangisa ku-Facebook? Iyini imigomo yakho? Ubani onethemba lokufinyelela? Ufuna ukuba benzeni? Lena yonke imibuzo oyidingayo ukuzibuza ngaphambi kokudala izikhangiso ze-Facebook. Ngisho into elula njengokuthi "Ngifuna abantu bazi ukuthi ngikhona" yindawo yokuqala.
Lokho kusho ukuthi uzobe uqhuba umkhankaso wokuqwashisa, futhi ungakhetha izikhangiso zakho nokudala ngendlela efanele.
Ngakho-ke, uma ukuqaphela umgomo, ungakhetha inhloso efanele ku-Facebook Ads manager. Kunezinketho eziningana ezitholakala, kusukela "Thumela abantu kuwebhusayithi yakho" ukuze "Thola ukubukwa kwevidiyo." Ungase ufune kokubili.
Ungakhetha okuthile okulula, njengokuthi "Phromotha ikhasi lakho." Kungakhathaliseki ukuthi uthatha isinqumo, lokhu kuzobumba uhlobo lwezikhangiso futhi kufinyelelwe ukuthi uzothola.
3: Thola ukuthi ungubani
Eyaziwa nangokuthi izithameli ezihlosiwe, lokhu ngokuyisisekelo kusho ukuthi "ngubani ofuna ukukhuluma naye ngokuqondile?" Uma usomabhizinisi wokwenza imfudumalo yezintambo zamantombazane, awufuni izikhangiso zakho zibhekise ku-30- amadoda amadala. Uma wenza amakhadi whiskey wenkambiso, noma kunjalo, ungase ufune kakhulu ukuthi abantu babantu. Ngakho, khetha ngokuhlakanipha. Uma ucacisa ngokwengeziwe, kungcono. Qalisa izikhangiso kakhulu, futhi uzoba nenani elibi kakhulu lokuchofoza nokuguqulwa.
4: Khetha ngokuhlakanipha imali yakho
Ufuna ukuchitha malini? Ngokusobala, uma usuchitha kakhulu, amehlo akho afinyelela kakhulu, futhi kungenzeka ukuthi uthola amathuba okuthengisa. Kodwa khumbula izinhlamvu ezintathu ezibalulekile - i-ROI. Kuyini ukubuya kwakho ekutshalweni? Uma uchitha u-$ 50 ngosuku kwizikhangiso ze-Facebook, kodwa wenza imali engu-R40 kuphela ngosuku, kuyisimo esilahlekile. Ezinyangeni zokuqala zokukhangisa ku-Facebook, sebenzisa kancane futhi uhlole kahle izikhangiso zakho, i-target yakho, ukufinyelela kwakho, nokuguqulwa kwakho. Uma uqiniseka ukuthi uzohlala uthola imali eningi ezayo kunokuphuma, phakamisa isikhangiso sakho. Kufanele ihumushe kahle.
5: Dala izikhangiso
Ngemuva kwalowo msebenzi, ungena ku-nitty gritty. Izikhangiso zakho zizobukeka kanjani? Bazothini? Bazobafundisani abantu ukuba benze? Khumbula isu lakho nezinhloso kusuka kwesinyathelo 2, futhi udale izikhangiso zakho ngokufanele. Ungazizwa ulingeka ukuba ulahleke kulolu qhinga kuleli phuzu, ungahle ulilungise ngokuhamba kwesikhathi, futhi udale izikhangiso ezintsha zecebo lakho nezinjongo ezintsha. Unayo imingcele encane kakhulu yokusebenza ngaphakathi, ngakho gcina lokho engqondweni. Izikhangiso ze-Facebook zinenani elilinganayo lomlingiswa, futhi unezithombe ezingu-5 kuphela. Sekuyisikhathi sokusho.
6: Shicilela futhi ulandele
Lesi yisikhathi sokuluma le bullet. Konke kudalwe, ushaya "I-Place Order" futhi usendleleni. Manje, ufuna ukudala i-Facebook Ads Report ukuze ubone ukuthi wenza kahle kangakanani, noma cha, nokuthi abantu basabela kanjani kuzikhangiso zakho.
Kumele futhi ubone ukuthuthukiswa okukhulu kwe-traffic web, futhi kungenzeka ukudayiswa. Yiqiniso, uma ungakwenzi, sekuyisikhathi sokubukeza kabusha inqubo yonke futhi uqale futhi.
Ngikufisela inhlanhla!