I-Objectification yabesifazane ekukhangiseni

Indlela Ukukhangisa Ngokuvamile Kuphatha Ngabe Abesifazane Njengezimpahla

Kusukela ekusungulweni kokukhangisa emakhulwini eminyaka adlule, abesifazane baye bahlukunyezwa, futhi kwezinye izimo, bahlambalazwa noma bahlaziywa. Ngonyaka ka-2010, ividiyo emizuzu emihlanu ehambisana noJean Kilbourne yahamba ngegciwane , igubha ngaphezu kokubukwa kwezigidi ezimbili; yahlanganisa imiphumela emibi kakhulu yokukhangisa kwabesifazane namantombazane.

Naphezu kwemizamo yabesifazane abaningi (nabesilisa), kubonakala ukuthi sisabona amaphethini afanayo okuphikisana nokusetshenziswa okungenangqondo kwabesifazane abathintekayo emikhankaso yokukhangisa.

Ngezici eziningi, inkinga iye yakhula. Umfanekiso wesifazane ongowesifazane obunqunu eminyakeni engamashumi ayisishiyagalombili namashumi ayisishiyagalolunye awusondelene nezezithombe zabesifazane abathintekayo namuhla. Namuhla, ngokusabalalisa kwe-Photoshop nokusabalalisa kwe-retouching, abesifazane abagcini nje kuphela, bavezwa njengento engenakwenzeka. Lokhu kuyingozi emazingeni amaningi, kwabesifazane namantombazane ngokufanayo.

Owesifazane Ohloniphekile Ukhonjisiwe Ekukhangiseni

Ukukhangisa, ukumaketha, kanye nembonini yefashini yenze uhlobo olusha lwesifazane olungekho ezweni langempela. Cishe uyazi ukuthi "i-Barbie Doll" ibheke, kodwa ake sibheke ezinye zezici zayo eziyinhloko:

Lokho Abafundi Nabafazi Abafundiswa Ukufisa

Ngasemncane kakhulu, amadoda ahlelwe ukuba afise owesifazane wesifazane waseBarbie Doll. Lona owesifazane ovezwe ezikhangisweni ze-perfume nama-lingerie. Uyi-centralfold ku- Playboy .

Ungumlinganiso wokubeka impilo yakho. Abesifazane, kusukela ebusheni obufanayo, batshelwe ukuthi kumele babheke njengowesifazane. Kufanele bahlose ukuba nalawo milenze ende, leso sikhumba esiphelele, izinwele ezinhle, nomzimba ongahle.

Nansi inkinga; lowo wesifazane akekho, noma kuphi. Ungumkhiqizo wamahora esikhwameni se-makeup kanye nezinsuku zokubuyisa isithombe, ngisho noma i-supermodel. Isikhwama sakhe akusilo isikhumba ngoba akukho wesifazane ophethe isigqoko esingama-23 ogqoke isibhamu se-D ngaphandle kokusiza. Wonke owesifazane uneziphetho esikhumbeni sakhe ngoba wonke owesifazane ungumuntu.

Yikuphi Ukukhangisa Ukuthengisa Ngempela

Umsebenzi omkhulu wokukhangisa ukudala isidingo ukuze inkampani inganikeza umkhiqizo noma isevisi ukuhlangabezana nalesi sidingo. Isibonelo, amadoda aphuza izinhlobo ezithile zobhiya ngoba ziwahlanganisa nabesifazane abangenakuqhathaniswa (nabesifazane abahle kakhulu). "Uma ngiphuza loboya, ngizothola lowo wesifazane." Ngakolunye uhlangothi, abesifazane namantombazane bathenga izingubo ezithile, ukudla, kanye nemikhiqizo yokwenza imifino emzamweni ongenalutho wokufana nentombazane yokuphuza ubhiya ku-TV.

Yeka ukuthi lokhu kudlalwa kanjani ezweni eliyiqiniso

Amadoda afundiswa (ahlelwe) ukubuka abesifazane njengezinto. Kuholele ekuyingeni endleleni amadoda abheka ngayo abesifazane njengezinto ezisemsebenzini. Ukulingana kwalokhu kuvele ngo-2017/2018 ngokuzalwa kweminyango ka-#MeToo ne-TimesUp eyenziwa yizimangalo zokuhlukunyezwa ngokocansi ezenziwe ngeHarvey Weinstein yaseHollywood ngesikhathi umlingisi u-Ashley Judd enika indaba yakhe ezindabeni ezinkulu.

Eminyakeni eyedlule, u-Weinstein wayesongela uJudd ukuthi akavumelani nesenzo socansi. Ngokubona ukuziphatha okubi kwabantu endaweni yomsebenzi, abanye besifazane beza phambili, kanti izibalo ezinjalo eziphezulu njengeCharlie Rose noMat Lauer baphoqeleka ukuba bashiye emsebenzini ngemuva kokuba abesifazane abaningi basolwa ngokuziphatha kabi ngokocansi ngokumelene nabo.

Okushiwo yi-Early Feminist ku-Say

Lapho Imizimba Yethu, Izintando Zethu zanyatheliswa ngasekupheleni kweminyaka yama-1960, zasebenza njengesenzo somuntu wesifazane sokuthanda nokuhlonipha imizimba yabo. UBetty Friedan, owashona ngo-2006, noGloria Steinem-bephila futhi bekhuthele ngamashumi angu-80-kusukela ngo-March 2018-babengabasekeli beqembu labafazi. Bobabili babecabanga ngezwe elilinganiselwe futhi elikhanyisiwe ngekhulu lama-21. Lokho akukenzekanga. Kodwa-ke, uma abesifazane besimanje (kanye nabasunguli be-TimesUp njenge-Oprah Winfrey no-Shonda Rhimes) benendlela yabo, abesifazane bazobe bengavunyelwe ukuhamba phambili.

Yiziphi Abakhangisi Ongakwenza

Imikhiqizo eminingi, kuhlanganise ne-Dove ne-Aerie, izame ukuhamba emifanekisweni evamile yokuphelela. Bathi "Abakwa-Photoshop-mahhala," futhi bagubha abesifazane abangempela, abahlukahlukene. Yiqiniso, basasebenzisa abesifazane abakhangayo kakhulu emkhankasweni wabo, ngoba abantu abaningi bangaphezu kwezinga elilodwa.

Ngokuthakazelisayo, amabhiya wezinyosi asuka ezinhlobonhlobo zangaphambili. Ukunyakaza kwebhiya kukhula, futhi akudingeki ukuba u- Playboy bunnies abasize bathengise ukusungula-nakuba, ngokudabukisayo, iningi labesilisa lisazokhanga izithombe ezisheshayo.

Uma usebenza ejensi, zama futhi uqondise iklayenti kude nemifanekiso eqoshiwe yezithombe zabesifazane besifazane abakwaBarbie Doll abathandwayo. Vala kude namanothi we-skinny 2 we-skinny futhi uqiniseke ukusetshenziswa kwe-plus-size (noma okungenani usayizi we-10) besifazane kuzo zonke izikhangiso-ukuphrinta kanye ne-electronic.