Amathiphu okudala i-Portfolio ecacile eyitholayo
Uma usithenga ibhuku lakho nxazonke, noma njengomfundi noma othile ofuna ukushintsha ama-agent noma imisebenzi , ubheke ukuheha abantu.
Iphothifoliyo yakho kufanele ibe ukuhlushwa kwamakhono akho, okufaka umsebenzi oqinile ohlanganisa ama-mediums amaningi namagceke omkhiqizo.
Umsebenzi owubonisayo, futhi ungabonisi, ubukhulu kakhulu. Ngakho-ke ezinye izinto okufanele uzigweme lapho ulungiselela ibhuku lakho.
Ungalokothi Ukhethe Imisebenzi Elula Yakho
Ngomzuzwana nje, zibeke ezicathulweni zomsebenzi wokukhangisa . Uthathe isikhathi esivela esimisweni sabo somatasa sokuziqhenya ukuze ubheke umsebenzi wakho, noma ngabe usukhona noma ngokubuka iwebhusayithi yakho noma incwadi.
Lapho amakhasi ephendulwa futhi imikhankaso engapheli ye-Nike, i-Wonderbra, i-Viagra, i-Victoria's Secret ne-Red Bull ibonakala enye ngemva komunye, unikeza inkomba ecacile ongathandi ukuyinselela wena.
Ukubuka okusheshayo isayithi efana nezikhangiso zezwe kuzokunika umqondo omuhle walesi simo. Kunezinqwaba zemikhankaso ye-Wonderbra. Kulula ukukhangisa. Amabele amakhulu nomphumela wabo umqondo olula kakhulu wokuthola ngemuva, futhi kulula ukubukeka ngokuhlekisa futhi ngokusho ngamazwi.
Abaningi abanakho ngisho nezihloko.
Okufanayo kuya ku-Viagra ne-Red Bull. Ucansi yisifundo esilula. Amathani amandla kulula. Le mikhankaso ibonisa kuphela ukuthi ungumqashi ongakwazi ukubhekana nesithelo esiphansi .
Uma ufuna ngempela ukuhlaba umxhwele, yenza izikhangiso zemikhiqizo ye-bland noma izinsizakalo ezingenayo izici ezibonakala kalula noma eziyingqayizivele.
Khetha inqola yezindiza, insipho yesitsha, isithwali esingaxhasi, noma enye into okufanele usebenzise ubuchopho bakho. Manje, udinga ukwakha isu, kunokuba ube ne-piggyback eyodwa. Udinga ukucabanga. Futhi yilokho abaqashi abafuna ukukubona. Umsebenzi ocacile akufanele ube lula; akufanele kube yizinhlanzi zokudubula emgqonyeni.
Ungakhohlisi Imali Ngenkinga
Nasi elinye iphutha elidala ukuthi abaningi abaphezulu nabazayo abazenzayo. Incwadi egcwele imibono yokudala kepha eyigugu kakhulu ngeke ikuthande. Izakhiwo zokukhangisa nezokuklama azikho nezezimali ezinkulu zokwenza lokho okuthandayo, futhi ngokuvamile kufanele zicabange ngezindlela zokudala zokusebenzisa amabhajethi aqhubekayo ayenayo amakhasimende anikezelayo.
Ngokugcwalisa ibhuku lakho ngezixazululo ezingu-$ 10 million, kungakhathaliseki ukuthi udala kanjani, u-pigeon-uzibopha njengomuntu ongenza umsebenzi omuhle kuphela uma isabelomali sihle. Futhi isikhathi se-90%, isabelomali singcono kakhulu.
Kungakhathaliseki ukuthi, yiba nezibonelo zezindawo ongayithatha umkhankaso uma isabelomali sivunyelwe. Kodwa ungagcwalisi ibhuku lakho ngamabhodi, ngaphezulu, nezikhangiso ze-Super Bowl. Uma unganika abantu umbono omkhulu obiza ama-pennies nje, bazokwazi ukuthi ungenza into efana nepholile ngetani lemali.
Ungayinaki Imithombo Engavamile Yomidiya
Amabhodi amabhodi, phrinta izikhangiso, ama-guerrilla kanye nezikripthi ze-TV yilokho izincwadi eziningi zabafundi zigcwala. Bakhulu, abasha futhi banomsebenzi wokusebenza. Kodwa ungaba nomthelela omkhulu uma uthatha umkhankaso wakho ezindaweni lapho abantu abaningi abafuna ukukugwema. Umsakazo, i-imeyili eqondile, amawebhusayithi, iphuzu-lokuthenga, ukupakisha, lawa angama-medium ukuhlola. Kulula ukuthola abantu abangakwazi ukukhiqiza izikhangiso ezinkulu zebhodibhodi, kodwa i-imeyili enkulu ngqo, enye indaba. Futhi njengoba uDavid Ogilvy efakazele, kuyisimo esiwusizo kakhulu uma kwenziwa kahle.
Ngabona incwadi yomfundi egcwele imibono eqondile yeposi kanyekanye. Lezi yimibono emikhulu. Imibono emihle. Kwakukhona ezimbalwa izikhangiso zokunyathelisa nezaphandle ngaphandle kwephothifoliyo. Izinga lokucabanga elifakwe kwizicucu ze-imeyili eziqondile zazihlakaniphile, amasu futhi zinemilenze. Lawo maqembu amabili aqala ukudala ama-BBH.
Khumbula, lena ibhizinisi lemibono, futhi uma leyo mibono ingasebenza ku-utilitarian ngaphezulu, kodwa engaphansi kwe-sexy, ama-mediums, bese wenza kahle.
Ungasebenzisi isikhathi esiningi ku-polish kunamacebo
Njengoba ngishilo kusingeniso, ukubulawa okukhulu nokupholisa sekuye kwaba yindawo evamile kumaphothifoliyo anamuhla. Ngibonile izincwadi zabafundi eziqukethe umsebenzi ophelile futhi omuhle kakhulu kunomsebenzi kwiphothifoliyo ye-ejenti.
Kodwa i-ejensi ayikwazi ukuhlala ekubukeni yedwa. Kukhona okudingeka kube yizinto ezenziwe ngemuva kwesitayela, futhi uma udela imibono emihle yokuphrinta amahle, usenkingeni.
Omunye wemisebenzi yokuqala engangiyithola yayingekelwe kwikhwalithi yezikhangiso engangizikhiqizile, kodwa imidwebo ngemuva kwephothifoliyo yami. Inkhulumiswano yayiyizivivikize kuze kube yilapho umqondisi wokudala edonsa amakhasi ahlongoziwe, enziwe ngezinja ezivela esikhwameni sangasese sefomu lami. Ngibonisa ukuthi babengemidwebo nje yemikhankaso engangiyisebenzela yona, ayingakaqedi nhlobo. Wayengenandaba. Wawavulela futhi waqala ukugxila njengoba ephendukela amakhasi.
"Lokhu kungcono kunanoma yini encwadini yakho," esho. "Lokhu kungibonisa indlela ocabanga ngayo, le ncwadi ibonisa ukuthi usuphumelele kanjani ukunyatheliswa."
Futhi lokho kwakuyinto engingakaze ngiyikhohlwe. Kulolu suku nosuku, kulula ukuhamba ngqo ku-Mac, ukukhipha umqondo bese uyiphonsa ekupheleleni. Kodwa uma lo mbono ubuthakathaka, isikhangiso sizohlale sibuthakathaka. Ayikho inani le-Photoshop elingalondoloza.
Ngakho, engeza polish uma uthanda. Kodwa qiniseka ukuthi lawo mbono nemikhankaso yikhonkrit kanye nomsebenzi wakho omuhle kakhulu ngaphambi kokuba uqale ukukhanya.
Ungabandakanyi Noma Yimuphi Ongewona Ongu-100% oziqhenyayo
Iphothifoliyo inhle kakhulu njengento ebuthakathaka kuyo. Ngokugcwalisa ibhuku lakho ngokuhlehlisa imikhankaso, ususa kulabo abakhulu abakhona.
Indlela enhle yokubheka lokhu ukugijima kwiphothifoliyo bese uyihambisa kumngani. Kuyoba khona izingcezu ongakwazi ukuyeka ukukhuluma ngazo. Uzojabula ngabo, futhi uzoziqhenya ngokuqinisekile ukuwabonisa.
Khona-ke, zikhona lezo ezinye izingcezu. Labo ukuthi, uma wazi ukuthi beza phezulu, ulahlekelwa ngamazwi. Labo ongathanda ukweqa ngaphambili ukuze ufike emkhankasweni olandelayo. Lezi zidingo zokunqunywa. Lahla kubo. Yiba nobuhlungu.
Uma incwadi yakho iphuma ezicucu ezingu-15 kuya ku-10, kuhle. Uma iphuma kusuka ku-15 kuya ku-3, unenkinga futhi ibhuku lakho lidinga umsebenzi omningi. Futhi kungenxa yalesi sizathu ukuthi udinga ukuvuselela njalo incwadi yakho.
Okuthile owaziqhenya eminyakeni emihlanu eyedlule kungenzeka ukuthi akuzange kube khona ukuhlolwa kwesikhathi. Uma ungabaza, yikhipha.
Ungalokothi Uqale Uqine Futhi Uqede Ubuthakathaka
Uma ulandela iseluleko ngenhla, ngeke ube nomsebenzi obuthakathaka encwadini yakho noma kunjalo. Kodwa, ngisho phakathi kwemikhankaso emikhulu, umsebenzi othile ungcono kunabanye. Uma ubeka konke lokhu phambili, uzokwenza isitatimende. Kodwa njengoba uqhubeka, uzohluleka phezulu futhi akusizi ngalutho.
Lapho ngilungiselela iphothifoliyo, ngibeka umsebenzi wami onamandla ngemuva kwencwadi. Lesi yisiqephu engifuna ukuba sibe esisha engqondweni yabo lapho incwadi ivaliwe. Khona-ke, ngifaka ucezu olulandelayo oluqine kakhulu. Ngemuva kwalokho, lo myalelo kufanele ube nengqondo futhi usakaze ngendlela yokuthi awunamathele kunendaba eyodwa yekhasi ngemuva kwekhasi ngemuva kwekhasi. Hlanganisa. Qala uqine, qedela uqine.
Landela lawa macebiso, futhi kufanele uhambe kahle ekuhlanganiseni iphothifoliyo ezokwenza uhlonishwe kunoma yiliphi i-adversi noma i-ejensi yokumaketha.