Indlela Yokukhuthaza Ibhizinisi Lakho Nge-Dime
Ukukhangisa kungabiza.
Okubi kakhulu.
Indawo engama-30 yesibili ye-Super Bowl ngonyaka ka-2015 ibiza ngaphezulu kuka-$ 4.2 million. Lokhu kungabandakanyi imali eyathathwa ukuze empeleni idale isikhangiso ngokwayo. Ukuphrinta izikhangiso kuyindleko, amabhodi amabhodi athatha imali eningi, futhi ngisho nezikhangiso zomsakazo zingahle zibuyisele emuva umthamo wakho.
Uma ungumabhizinisi amancane, ungasakaza kanjani igama mayelana nalokho okunikezayo, ngaphandle kokusabalalisa izimali zakho ezincane kakhulu kangangokuthi uba yi-bankruptcy elinde ukuba lenzeke?
Yebo, kunezindlela. Nazi ezinye zezinto ezingcono ezingakusiza ukuthi ushaye.
Yenza ividiyo ephansi
Awudingi amakhamera aphezulu, abakhiqizi, abhali bombhalo, ukukhanyisa, imishini yokuzwakalayo, imiphumela ekhethekile, noma yini enye isikhangiso esimanje esishayelayo. Konke okudingayo, empeleni, kuyinto ifoni ehlakaniphile noma enye ikhamera yedijithali, indawo, nomqondo. Kodwa, lowo mqondo kufanele ube omuhle.
Kulezi zimo, umngane wakho omkhulu kunokuba ubuqotho, amahlaya, noma into engavamile. Kulesi sibonelo, i-Chuck Testa yaba inzwa ye-intanethi ngokukhiqizwa kwekhwalithi empofu kanye ne-catchphrase eyi-silly. Yebo, yenziwe ngabanye ochwepheshe bevidiyo begciwane , kepha kungenzeka ukuthi yenziwe yilungu luni lomphakathi. Okufanayo kuya kulokhu okuvamile, besebenzisa ukwethembeka njengemfanelo. Futhi lena, ephethe isombangazwe esithembekile kunazo zonke emhlabeni. Ungathola ukuphawula. Yenza nje, uyilayishe, bese uyihlisela ezindaweni ezifanele kuwebhu, kufaka phakathi amakhasi akho ezenhlalo, kanye ne-Reddit.com, Digg.com, namanye ama-aggregators.
Uma ine-spark yangempela, ingakuthola izigidi zababukeli.
Yenza okuthize i-Newsworthy
Yenzani ibhizinisi lakho? Uyini okuhle? Yini ongayibamba engayenza i-flurry yangempela? Cabanga kanzima, bese ubeka leso sinyathelo esenzweni bese uqala ukubiza zonke iziteshi zendawo zendawo.
Mhlawumbe unayo indawo yokudlela, futhi unqume ukwenza i-curry spiciest noma i-chili.
Ngokuqinisekile, kuzothatha imali encane ukuqala ukusakaza leli gama, kodwa ukuhlanganiswa ozothola kuyoba okungaphezu kokukufanele. Futhi lezo ziqeshana zezindaba zithola imbewu kuwebhu, zinikeze indaba yokufinyelela okukhulu. Uma unebhizinisi lokuhlanza elomile, unikele ukuma uhlanze izitshalo zabangasebenzi mahhala. Uma unomnikazi wesitolo sekhofi, mhlawumbe ukhetha ukuqasha ibhasta yama-naked ukuze usebenzise ikhofi (lokhu akusiwo umqondo wami ... kwenziwe).
Iphuzu liwukuthi, udinga ukwakha i-stunt ehlukile, futhi kufanelekile ukukhuluma ngakho. Okungaphezulu kwezindaba, kungcono.
Vula Irekhodi Lomhlaba
Ukulandela okuvela kwi-stunt newsworthy kukhona into ehlobene kakhulu, kodwa futhi ihambisana nebhonasi eyengeziwe eyashicilelwa kwenye yezincwadi ezidume kakhulu emhlabeni. Thola okuhlobene nebhizinisi lakho; okuthile okuyiqiniso kumkhiqizo wakho, ukuthi ungasebenzisa ukusebenzisa irekhodi lomhlaba (noma, uma irekhodi lingekho okwamanje, yakha eyodwa).
Kukhona izinkulungwane zamathuba, kufanele nje uthole ubuhlakani nabo. Uma unesitolo se-tattoo, ungawaphula yini irekhodi lamathambo amaningi okwenziwe emahoreni angu-24? Uma unayo ibhikawoti, ungabhaka i-cookie enkulu emhlabeni, noma ikhekhe lomshado? Mhlawumbe ungadala ngisho nento engenasisense, njengombuthano omkhulu wempi owake wabona.
Iphuzu layo, uma unomqondo, finyelela ku-press yangaphakathi. Batshele ukuthi udinga amavolontiya ukusiza ngerekhodi, noma angathanda ukuthi othile wehlele futhi aqinisekise ngekhamera. Uzokhiqiza ithoni yomsakazo wamahhala.
Spread Expertise yakho
Nge- intanethi , ukubhuloga, ama-podcasts, namanye amathuluzi okushicilela okungaxhunyiwe ku-intanethi, manje kulula kakhulu, futhi ayabizi, ukusakaza imicabango yakho kude nokubanzi. Uma unebhizinisi, uzobe ubeke isikhathi nemali ekuyikhipheni phansi. Uzoba nolwazi oluningi olungasiza abanye abantu.
Abanye bathi ukuveza izimfihlakalo zakho, noma okuhlangenwe nakho kwakho, kuzo zonke izincintisana zakho ukuzobona, kokubili kuyingozi futhi kuyingozi. Akunjalo. Uma ulungile ngempela kulokho okwenzayo, ngeke ube nesaba ukubonisa izwe indlela yakho yokucabanga.
Kodwa inani lebhizinisi eliholayo likwazi ukukhiqiza liyigugu.
Iya Guerrilla
Imidiya embi, noma ukumaketha kwama-guerrilla , kuyindlela enhle yokwenza ukwaziswa kwenkampani yakho. Futhi kungaba yisiphakamiso eshibhile kakhulu.
Bheka ekudaleni amancane ama-posters ongazihlanganisa nama-lampposts nezinombolo zocingo. Yileyo ndlela elula. Kodwa, kunezinye izinketho. Yakha i-stencil bese uhambisa umlayezo wakho kumapayipi nasezindongeni usebenzisa isikhala sophahla. Kuyinto yesikhashana, futhi ingasuswa ngemvula, noma amanzi. Noma kunjalo, ingahlala isikhathi eside ngokwanele ukufinyelela abantu.
Mhlawumbe ungafaka izikhangiso ezindlini zangasese zokugeza nezishilo endaweni yakho. Ngezinye izikhathi kungcono ukucela intethelelo kunemvume, ngakho-ke qhubeka uzinike isibhamu, futhi ungahlala ubakhipha uma abanikazi bengayithandi.
Yiba nesibindi. Yenza i-splash. Yenza abantu bakhulume.