Izinyathelo Wena (Ngokujwayelekile) Kudinga ukuthatha Ukuba Umqondisi Wobunjiniyela
Iminyaka Yokuqala
Uma uqala umsebenzi wethu wokukhangisa, cishe emnyangweni wokudala (nakuba abanye bekwenza ngezindlela ezihlukene kakhulu) uzobe usuhlaza kakhulu. Ngeke ukwazi ukuthi izintambo zikhona, futhi uzothola cishe wonke umuntu emnyangweni ukukusiza uthole indawo yezwe.
Uma ungumkopishi omncane, uzoqondiswa ngabakhophi be- copywriters kanye nabaqondisi bokudala bokuzihlanganisa nge-backgroundwriting background. Okufanayo kuya kumqondisi wezobuciko kanye nezindima zemiklamo. Futhi nakuba ungase uthintane nomqondisi wokudala, uzobe unqunyelwe ekuqaleni. Ungase ufike ukubonisa imibono yakho kumqondisi wokudala, nakuba ungamangali uma ontanga bekwenza lokhu ezinyangeni ezimbalwa zokuqala (noma ngisho neminyaka).
Lokhu akulutho kuwe, kodwa kuningi inqubo egcina isikhathi. Abaqondisi bezobunjiniyela ezinhlanganweni ezikhangayo ezinkulu kufanele babheke umsebenzi kuma-akhawunti amaningi, futhi bazothembela emibikweni yabo eqondile ukuletha imikhankaso ephezulu.
Ukuntuleka kokuxhumana nomqondisi wokudala kungaholela ekuhlanganiseni ukwesaba nokukhathazeka uma kufika isikhathi sokuveza umsebenzi wakho. Ngaphandle kwalokho okuncane (uma ufunda lokhu, uyazi ukuthi ungubani), abaqondisi bokudala babenezigaba futhi bakhumbule ukuthi kwakunjani ukuba mncane. Bafuna ukuthi wenze kahle, futhi nakuba kungenzeka ukuthi bebala, bahlale behlangothini lwakho.
Uma wenza kahle, i-ejensi yenza kahle.
Ukuhambisa Umzila
Njengoba iminyaka ihamba, uzothola ulwazi oluthe xaxa futhi udinga ukunakekelwa okuncane. Uzolahlekelwa isihloko esithi "junior". Nakuba kanye, imibono eyisishiyagalolunye kokuyishumi ingangena kudoti, uzoqala ukuthola imikhankaso yakho eminingi ngokusebenzisa ukusika okuncane. Uzodinga ukubhaliswa okungaphansi kokusizwa kanye nobuciko obuqondisayo. Uzoya emahlumela owodwa. Futhi uzothola amandla okwenza izinqumo.
Njengoba uthola impumelelo eyengeziwe, futhi ngokungangabazeki uhamba kusuka ejensi kuya ejensi, uzokwakha ukuzethemba kwakho futhi uqale ukuthuthukisa isitayela sakho sokudala. Njengoba nje uBill Bernbach noDavid Ogilvy babenezinhlobo ezahlukene, kanjalo nani. Noma kufanele, uma ufuna ukudweba indlela yakho yokudala.
Njengoba usebenza kuma-ejenti ahlukene, futhi kuma-akhawunti ahlukene, uzonikezwa amathuba amaningi okulungisa amakhono akho nendlela yakho yokusebenza. Yize kubalulekile ukuqinisekisa ukuthi isitayela sakho siqu asivezi umkhiqizo noma umkhiqizo, ungaletha okuthile kuwe wonke umsebenzi. Vele ubuke umsebenzi kaTom Carty noWalter Campbell njengesibonelo salokho. Babenza njalo iklayenti, kodwa bakwenza ngendlela eyayikude kakhulu isitayela sabo.
Ukusondela Kuphezulu
Emva kokuzibonakalisa iminyaka embalwa, uzogcina unendima enkulu. Lokhu kuzoba umqondisi wezobuciko obuphezulu, umkopisi omkhulu, noma umklami ophezulu. Izinga lokuhlangenwe nakho okudingekayo ukugcwalisa lezi zindima lihluka kakhulu ezweni lonke, futhi lizohlala lizwe. Ophakeme eMiddle West angadinga kuphela noma iminyaka emihlanu ngaphansi kwebhande lakhe. Emadolobheni amakhulu, njengeNew York, eLondon noma eParis, ungase udinga kabili lelo nani lemfundo ngaphansi kwebhande lakho.
Uzonikezwa abantu ukuthi baqondise, futhi bazothatha amaphrojekthi namakhasimende. Akukona ukukhipha okukhulu kule ndima kuya ku-Associate Creative Director, noma i-ACD. Uzobe usuphawu olukhethekile kusifakiwe sakho esikhethiwe, kodwa manje uzoba neqembu lonke labantu abasebenza ngaphansi kwakho. Umqondisi Wezobuciko uzokuthemba ukuthi wenze izinqumo ezinkulu kula ma-akhawunti, ngokuvamile ngaphandle kokuvunywa kwakhe.
Uzoya emihlanganweni yamakhasimende amaningi futhi uzoba nenani elilinganayo lomsebenzi "ongewona wokudala" ozokwenza. Leli phuzu lapho abantu abaningi bokudala bakhetha ukuhlala khona. Kubanika ukubhaliswa okulungile kwemisebenzi yokuphatha kanye nenkululeko yokudala. Kodwa ngemva kwalokhu, izinto zihluke kakhulu.
Ekugcineni. Ungumqondisi wokudala.
"Le nki ihlezi lapha" iza nomsebenzi womsebenzi. Manje, esikhundleni sakho njengomqondisi wokudala, kufanele ubeke eceleni isikhathi sakho esiningi esasichithwa ukudala. Kungumsebenzi wakho ukuqondisa abanye, hhayi ukuphoqa umsebenzi ngaphandle kwakho. Lowo mbono owawuhlonipha iminyaka kuyoba obaluleke kakhulu kuwe. Iminyaka yokuhlangenwe nakho okusebenzisana nabantu, ukuhumusha izikhalazo kanye nokwethulwa kwamakhasimende kuzothatha. Awunakho ukuqondisa umkhumbi, futhi abadlali abancane bazobheka kuwe njengomuntu abafuna kakhulu ukuba yibo.
Konke kufike umbuthano ogcwele. Kuthathwa izinkulungwane nezinkulungwane zamahora wokusebenza kanzima nokuzinikezela ukufika kuleli phuzu. Kungcono kuwe ukuthi uluhlobo luni lweCD oyifunayo, kodwa khumbula ukuthi uvelaphi, futhi ube ngcono kunama-CD owawaqeqesha ngaphansi. Kungase kungabonakali, kodwa uma uzama ukuba ngcono kunezinto ezinhle kakhulu, imboni izokhula.
Usesesihlalweni esishisayo. Usiza ukuhlela ikusasa lokukhangisa. Ingabe siyaziqhenya.