Yini uMqondisi Wezobuciko, Futhi Benzani?
Incazelo yomsebenzi:
Umqondisi Wezobuciko (owaziwa ngokuthi i-AD) uvame ukusebenzisana nomkopishi. Ngokubambisana, banomthwalo wemfanelo, njengethimba, ekuboneni nasekudaleni yonke imikhankaso yomkhankaso wesikhangiso.
Kodwa-ke, kuwumsebenzi we-AD ukuqondisa izinto ezibukwayo zomkhankaso. Kungakhathaliseki ukuthi ukuklama izikhangiso, amawebhusayithi, imithombo yezindaba yangaphandle kanye nezincwajana ze- agency yokukhangisa egameni lamaklayenti ayo, i-AD izofundisa ithimba labaqambi ukwenza umbono wakhe. Ezinye ze-AD ziphinde zithole izandla, zenze izakhi eziningi ngokwabo. I-AD idala bese igcina ukubukeka kwayo yonke imisebenzi ku-akhawunti, ukuqinisekisa ukuthi izinto zokuthengisa zamaklayenti zibonakala zibandakanya futhi umyalezo wokuthengisa ucacile.
Ezweni ngokuqhubekayo liqhutshwa izikrini zekhompyutha kanye neselula, okubonakalayo kokukhangisa kubaluleke nakakhulu, kuphakamisa ukubaluleka kuka-AD. Umqondisi omuhle wezobuciko uhumusha isu lokukhangisa olimini olubukwayo olukhuluma nezilaleli ezibhekiswe kulo kanye nokuveza ukulingana kwemikhiqizo.
Ngokuvamile lapho uthuthukisa amawebhusayithi anezinhlelo zokusebenza namakhasi amaningi, i-AD izosebenza nomqambi noma umenzi wemiklamo yomsebenzisi ukuqinisekisa ukuthi ihluzo nezeteknoloji zesayithi zisebenza ndawonye ngokuzimela ukuze zifeze umgomo oyifunayo.
Umholo Wemiholo:
Phakathi kuka-$ 65,355 - $ 125,451 yabaqondisi bezobuciko okungenani okungenani iminyaka emihlanu. Ama-ADs amaningi athola okungaphezu kwalokho kuleyo ndawo yokuphela kokugcina, kodwa uma uthola ulwazi, izinzuzo, amabhonasi, nendawo. Futhi, abaqondisi bezobuciko abakhulu abasebenza kuma- studios e- TV nakumafilimu ezimakethe ezifana neNew York noma eLos Angeles ngokuvamile bathola phezulu kuka $ 150,000 ngonyaka.
Amakhono akhethekile:
- Amandla okusebenza kahle nomlingani we-copywriting
- Iso eliyingqayizivele lemininingwane
- Umbono onamandla kanye nekhono lokucabanga
- Ikhono lokuhumusha isu lokumaketha ezinkambisweni ezikholisayo, ama-log kanye nokupakisha
- Isizinda esinamandla ekwakheni
- Ukuzimisela ukusebenza amahora amaningi namaviki
- Thola nge-Photoshop, Illustrator, InDesign, Flash, nezinye izinhlelo
- I-HTML, i-PHP kanye nolunye ulwazi lwe-Web luvame ukudingeka kulezi zinsuku
- Amandla aphatha iphrojekthi kusuka kumqondo ngokukhiqiza, kumaphephandaba amaningi
Imfundo Nokuqeqesha:
Izikhundla zomqondisi eziningi zobuciko zidinga i-bachelor degree ekukhangiseni, ukuklama, ubuciko obucacile kanye / noma okuhlangenwe nakho okuhlobene. Ama-ejensi avame ukucela okungenani iminyaka emithathu yokuhlangenwe nakho futhi abaningi babuze okungenani iminyaka eyisikhombisa yokukhangisa noma ukuklama.
Usuku oluyingqayizivele:
- Hlangana nomkopishi ukuthuthukisa imibono yemikhankaso yesikhangiso
- Yakha izikhangiso, amawebhusayithi nezinye izinto
- Nikeza isiqondiso esicacile kubaqambi nabakwa-Mac
- Hamba ngezikhathi zokucubungula ngamanye amalungu eqembu lokudala ukuthuthukisa imibono yesethulo sebhizinisi elisha
- Imiqondo ye-pitch ngaphakathi ku- Director Director noma ithimba le-akhawunti
- Ama-photoshoot ngqo namavidiyo ashicilelwe
Imicabango Engajwayelekile Neziphakamiso:
Abantu abaqapheli ukuthi abaqondisi bezinkampani bavame ukubhekana nemigomo yemikhankaso esiphelele, ukuthuthukisa amaphephandaba kanye nokuphakamisa amagama amathegi, kanye nokuthuthukisa ukubukeka.
Nakuba kusiza ukukwazi ukudweba, abaqondisi abaningi bezobuciko bangabonisi abampofu, bethembele emakhono amakhompyutha kanye nezithombe ukuxhumana nomlayezo. Futhi, ngumsebenzi we-AD ukukhetha ama-illustrators uma isakhiwo sidinga.
Amanye ama-ejensi, ngokuvamile amancane, azofuna i-bachelor degree ngokugcizelela ukuklama, ubuciko obuhle, ubuciko bokuveza izithombe, noma ukuxhumana. Amanye ama-ejenti azohlola ukuhlolwa kwakho komsebenzi kanye / noma ukwamukela i-bachelor degree kwezinye izigaba.
Ukuthola unyawo lwakho emnyango bese wenza othintana nabo, ungase ufune ukuhlala esikhungweni se-ad . Ngemuva kwekolishi uma ungeke ukwazi ukwenza umsebenzi, yakha iphothifoliyo yakho nge-freelancing ye-ejenti noma ngqo kumakhasimende. Iphothifoliyo yemicabango emihle kanye nemiklamo ingakwazi ukunqoba ukungabi nalutho.
Izinzuzo ze-Fringe:
Abaqondisi bezobuciko abanalo umsebenzi ojwayelekile we-9-5, kanti ngenkathi lokho kungasho amahora amaningi, kusho futhi okuningi okuningi.
Abaqondisi bezobuciko bahamba ukuhamba emhlabeni beqondisa umbono weqembu lakhe kuma-photoshoots namahlumela wevidiyo. Abaqondisi bezobuciko bavame ukuba ngabokuqala ukuba bamenywe ukuba baye emagcekeni egalari, noma ama-movie premiere, njengoba ubuchwepheshe babo obubukwayo buveza impendulo enhle. Futhi umholo ... kuhle kakhulu.