Izindlela ezi-10 zokuqhafaza-Qala umsebenzi we-Freelance Copywriting Career

Ukulungele Ukuzikhethela Njengomqambi Wekhophi? Lawa macebiso ayishumi asebenzayo.

Ukuqala umsebenzi we-Freelance. I-GettyImages

Uma usuvele unomsebenzi njengomkopishi e-ejensi, ungase ukhathele ukusebenza amahora amaningi kumaphrojekthi angakukhuthazi. Kufika isikhathi kuwo wonke umsebenzi we-copywriter uma umcabango wokwenza wedwa, njenge-freelancer, ubukeka ulingeka. Futhi kungani? Ubeka amahora akho, ungashaja okungenani kabili ukuthi yini

Ngisho noma ungakabi umkopishi njengamanje, ungaphumelela. Uma unethalenta lokubhala izikhangiso eziphoqelelayo futhi ungacabanga ngobuciko ukuze uthole izinhlobo eziningi zokukhangisa, ungase uthathe umsebenzi wokukopisha okuzimele.

Kodwa ngaphambi kokubheka izindlela eziyisikhombisa zokungena ebhizinisini lokuzimela, udinga ukwazi ukuthi ubuhle nobunzima bokuqala umsebenzi njengomsebenzi we-freelancer.

Izinzuzo Zokuhamba Ngokukhululekile

  1. Ubeka amahora akho. Sebenzisa amahora amaningi noma amahora ambalwa njengoba ufuna, uma nje wenza imali eyanele ukuze ukhululeke.
  2. Ukhetha amaklayenti akho. Uma ufuna kuphela ukusebenza kuma-akhawunti we-beer, noma umshuwalense, lokho okukhethayo. Thola amaklayenti owuthandayo, futhi unamathele nabo.
  3. Ungumnikazi wakho. Uphendula wena kuphela, futhi ungakhohlwa ngazo zonke lezo zibuyekezo zokusebenza, amakhodi wokuziphatha, kanye nezindaba zezepolitiki zehhovisi.
  4. Usuvele usu-off-proof-proof. Ama-ejensi amaningi kanye nezinkampani zibeka abantu isikhathi esithile, ikakhulukazi ekudleni. Ngeke ube nalesi sikhathazo, nakuba kungenzeka amaklayenti angakwazi ukunciphisa isidingo samasevisi wakho.
  5. Uthola ibhalansi enkulu yomsebenzi / yokuphila. Ukubeka amahora akho kukunikeza ithuba lokwenza izinto ongakwazi ukuzenza ngesikhathi sokusebenza. Bona umdlalo webhola. Hamba ukuhamba. Thatha i-movie. Yisikhathi sakho.

I-Cons of Going Freelance

  1. Kufanele uqhubekele emsebenzini. Enhlanganweni noma enhlanganweni, unikezwa umsebenzi epulazini. I-Freelancing kusho ukuthi kufanele uthole umsebenzi ngokwakho, futhi lokho kungathatha isikhathi nomzamo omkhulu.
  2. Ungaba nezinhlamvu ezomile. Amanye ama-freelancers abhekana "nesidlo noma indlala," ehlushwa amasonto ambalwa, futhi enganaki abanye. Kumele uthathe lokhu.
  1. Wena ngokwakho. Kungaba yedwa ukuba i-freelancer. Ngokujwayelekile, uzosebenza ehhovisi lekhaya, nakuba amanye ama-ejensi angase akucele ukuthi ungene ngezikhathi ezithile.
  2. Awutholi izinzuzo. Ungakwazi ukukhokhisa okungaphezulu, kodwa uzokhokha inani eligcwele lemshuwalense wezempilo, umsebenzi wamazinyo, nazo zonke ezinye izinzuzo ezinkulu umqashi akhokhela.
  3. Ungase uboshwe ngamaklayenti athile. Abanye abazimele basebenze ukuthi uma beyeka umsebenzi, nganoma yisiphi isizathu (ngokuvamile ngenxa yokuthi bamatasa kakhulu), lowo mnyango uvaliwe kuzo esikhathini esizayo. Ngokuvamile, ama-freelancers azothatha umsebenzi omningi kunabo abangakwazi ukusingatha, ngoba nje abafuni ukufaka engozini yokulahlekelwa yiyo maklayenti kuze kube phakade.

Ngakho-ke, uma ngabe ulinganisile izinzuzo nezindleko, futhi kubonakala sengathi usebenzela wena, nansi amanye amasu ongawasebenzisa ukuze uqalise:

1. Qala ngeZisekelo

Ulungele ukufaka ibhande lakho bese uzibiza ngokuthi i-freelancer? Uzodinga izisekelo eziyisisekelo ukuze uthole ibhizinisi lakho phansi. Iwebhusayithi yephothifoliyo ibalulekile. Ungasebenzisa amasayithi afana neKrop.com ne-SquareSpace.com, okwenza kube lula kakhulu. Ikhompuyutha, noma i-laptop noma ideskithophu, kufanele ibe nayo. Ungadinga futhi amakhadi ebhizinisi, i-letterhead, nezinye izinto zokubhala kanye nezinto.

Futhi ekugcineni, yakha umkhankaso wakho wesikhangiso. Udinga ukuphawula.

2. Yenza uhlelo lokusebenza

Akuzona nje amabhizinisi amakhulu adinga uhlelo lokusebenza. Njenge-freelancer, uyisibhizinisi futhi udinga uhlelo futhi. Lokhu akugcini nje ngokukunika ulwazi oludingayo ukuze ubone imigomo yakho, futhi kukunika ulwazi olusemqoka ongayisebenzisa ukuze uzithengise ngokwakho kumaklayenti angenzeka.

3. Hlela Amanani Akho

Ukunquma ukuthi uzokhokhisa yini enye yezinqumo ezinzima kunazo zonke ozodingeka uzenze njengomkopishi wokuzimela. Kubalulekile ukuthi ubeke amanani akho kusukela ekuqaleni.

Isinqumo sakho sokuqala singukuthi ukhokhise ngehora, ngephrojekthi noma ukufaka phakathi kokubili izinhlobo zamazinga. Amanani akho azophinde asebenze ukuthi usebenza kanjani namakhasimende futhi ukhokhelwe. Sebenzisa isikhathi esiningi ukuthuthukisa amanani akho futhi uhlole ukuthi ungaphila njengemali ngaphambili ngoba amaklayenti afuni ukusebenzisana nama-freelancers abashintsha njalo amazinga kanye nezinhlobo zabo.


4. Yakha amasampula wokubhala

Awukwazi ukubonisa ithalenta yakho yokubhala uma ungenaso amasampuli. Uma ungenayo amasampula okubhala esikhwameni sakho, kunesixazululo esilula. Izikhangiso ezicacile zikunika ithuba lokudala amasampula wokubhala ngisho noma ungenawo amaphrojekthi okukopisha ngaphansi kwebhande lakho. Izikhangiso ezicacisiwe azizona nje abakopishi abanokuhlangenwe nakho okulinganiselwe noma okungekho. Ziyindlela enhle kakhulu yokukhombisa amakhasimende angakhona ukuthi ungabhala kanjani embonini yabo ethile.

5. Hlela i-Portfolio yakho ye-Inthanethi

Abantu abambalwa kakhulu basebenzise amafomu omzimba. Iphothifoliyo yakho ye-intanethi kufanele ihlale iqhubeka, futhi ibonise umsebenzi wakho omuhle kuphela. Uma ulandela uhlobo oluthile lwekhasimende, sebenzisa lesi sikhathi ukulungisa iwebhusayithi yakho ngokusekelwe kulokho iklayenti elikufunayo ku-freelancer. Lokhu kukuvumela ukuthi uguqule amaphrojekthi akho ngokususelwa kuzidingo zamakhasimende, ubonise ikhono lakho lokusebenza nanoma yiluphi uhlobo lwekhasimende kungakhathaliseki ukuthi umkhiqizo / isevisi.

6. Ukuthuthukisa i-Contract Freelance

Uma lelo klayenti lokuqala libiza, ufuna ukuba inkontileka yakho ilungele ukuba ifakwe ngefeksi noma ifakwe kumuntu. Njengoba ujabule njengoba kungenzeka ukuthi uthole lelo klayenti lokuqala, awufuni ukuqala ukusebenza kunoma iyiphi iphrojekthi uze ube nesivumelwano esayiniwe esandleni sakho. Ukwakha inkontileka yokuzimela kuyisihluthulelo kunoma yikuphi ukuphumelela kwama-freelancers. Kuyinto yokuqala yokuzivikela uma uthola wena ngeklayenti engathandi ukukhokha.

7: Yiya ezenzakalweni ze-Networking

Awukwazi ukukhokhela ukuthi ube ngumfula we-wall uma uzoba nenhlobo yokuphumelela ekukhangiseni noma ekukhangiseni. Njenge-freelancer, uzobe usesesha umsebenzi njalo, okungenani eminyakeni embalwa yokuqala. Lokhu kufana nokuba yingonyama noma i-tiger endle; uma ungazingeli, awudli. Ngakho, njengoba isisho esidala sisho, "inhlanzi lapho izinhlanzi zikhona khona." Wonke amadolobha namadolobhana, amakhulu noma amancane, azoba nezenzakalo phakathi nenyanga ngayinye ngamathuba egolide okuxhumana. Akudingeki ukuba kube nokuhlobene nemboni. Eqinisweni, uma engekho, uzoba nomncintiswano omncane. Ingabe ama-microbreweries wendawo ahlangene? Mhlawumbe badinga usizo lokubhala. Ingabe kukhona umhlangano edolobheni? Omunye, endaweni ethile, angase afune amakhono awunikezayo.


8: Yenza Umsebenzi Odala Buzz

Uma unenkinga ekwenzeni abantu bakubone, cabanga ngokunyakaza kokucabanga okulandelayo; hamba ngaphandle kwendawo yakho yokududuza, futhi udale umsebenzi owenza i-buzz yayo. Abafundi abaningi kulezi zinsuku bafaka imibono ye-YouTube kwi-YouTube, futhi bayibalula kumasayithi afana ne-Reddit.com, Facebook, Twitter, Instagram nokuningi. Ngokusebenzisa iqoqo lama-hashtag afanelekile, abantu bazokwazi ukuthola umsebenzi wakho. Futhi uma beyithanda, bangakwazi ukuxhumana nawe ngolwazi olushiya ekhasini lakho. Ungathumela futhi izixhumanisi ezitolo zendawo zendawo. Bahlale befuna okuqukethwe.

9: Kubhalela Abadlali Abakhulu Embonini

Ungalokothi uzwe ukwesaba ukucela usizo kubantu abaye bakwenza kakade. Esikhathini esiningi, bayokhumbula bezicathulweni zakho, noma bazi ukuthi kuthanda ukuthini ukuzimela, futhi kuyoba ngaphezu kokujabula ukunikeza usizo neseluleko. Kodwa, hlonipha isikhathi nesikhundla sabo. Umlayezo osheshayo we-tweet noma we-LinkedIn ubonisa kancane kumzamo. Thatha isikhathi sokuzibhalela, kungaba ne-imeyili noma incwadi yenyama. Ungafaka futhi amasampula omsebenzi wakho. Yenza ngendlela ephumayo. Uyomangala eminyango ongayenza ngale ndlela.

Thola Amaklayenti

Khumbula zonke lezo zisekelo eziyisisekelo ohlangene ndawonye ngesinyathelo esisodwa? Manje sekuyisikhathi sokuwasebenzisa kahle. Kungakhathaliseki ukuthi usondela ezijensi zomsebenzi wokuzimela, uzama ukuthola amabhizinisi amancane ukusebenzisa izinsizakalo zakho noma kokubili, ungathatha izindlela eziningana zokuthola amaklayenti akho. Thumela izixhumanisi kuwebhusayithi yakho, futhi uthuthukise abathumeli bezinto ezibonakalayo ukuze badlule i-imeyili ye-clutter. Ama-ejenti wokukhangisa , ikakhulukazi ama-ejensi amancane, adinga ama-freelancers ngoba izindleko zomsunguli wesikhathi esigcwele, ogcwele isikhathi esiningi kakhulu ukuze i-agency ithwale.

Qhubeka uphendukela kumakhasimende futhi maduzane umsebenzi wakho we-copywriting wokuzimela uzophumelela kakhulu, empeleni uzoshintsha ibhizinisi elisha!