Uyini umlobi we-Copywriter, futhi benzani?
Incazelo yomsebenzi:
Ngokuvamile, kunezinhlobo ezimbili ze-copywriter - lezo ezisebenzela i-ejenti, nalabo abasebenza ngaphakathi kwenkampani kumthengi. Eqinisweni, kubizwa nangokuthi ikhophi yokubhala yocansi. Uma wamukela omunye walawa ma-copywriting imisebenzi ejensi, uzosebenza eqenjini lokudala futhi uzovame ukubika kuMqondisi Wobunjiniyela . Okugxilwe ngokuyinhloko komlobi wukuthi kubhaliwe izikhalazo zokukhangisa ezifana nokuphrinta izikhangiso , izincwajana, izingosi zeWeb, izimakethe nezinye izinto zokukhangisa.
Umholo Wemiholo:
U-$ 37,327 - $ 57,443 we-entry level copywriter, nabanye abakhophi abakhulu ababika ngemholo engaphezu kuka-$ 100,000 kuhlanganise nezinzuzo. Yiqiniso, abakhophi bezincwadi ezindaweni ezifana neNew York noma eLondon bangalindela ukubuyiselwa okukhulu.
Amakhono akhethekile:
- Ikhono lokubhala ikhophi ethintekayo, ekholisayo edayisa imikhiqizo noma amasevisi wonke amaklayenti
- Qinisekisa imibono yekhophi kanye nama-angles angakhona wezinto zokwenza isikhangiso sekhasimende
- Sebenza amahora amaningi futhi uhlangabezane nezikhathi zokukhokha kokubili kufanele
- Kumele sikwazi ukusebenza emzimbeni ohamba phambili, ophezulu wokucindezela
- Umyalo onamandla wolimi lwesiNgisi ngeso ukuze ubambe amaphutha okupelomagama nolwimi
- Nika imibono yokuqala yemikhankaso yesikhangiso
- Isikhumba esinzima ngoba ikhophi yakho izobuyekezwa kaningi
- Ikhono lokusebenzisana nabadwebi be-graphic , abaphathi be-akhawunti futhi mhlawumbe ngisho neklayenti ukuhambisa amaphrojekthi kusuka kumqondo wokuqedwa
Imfundo Nokuqeqesha:
Ababhali bezincwadi eziningi banesibalo se-bachelor nge-English, journalism, ukuxhumana, ukukhangisa, ukumaketha noma ubudlelwane bomphakathi .
Abanye baye ngqo esikoleni sokukhangisa . Abanye baye baqala ezingeni lomhlabathi ngemfundo encane noma engekho ekolishi futhi basebenza ngendlela yabo. Kungenzeka baye bathatha inkambo yokukopisha ukuze bafunde okuyisisekelo sokukopisha.
Ngokujwayelekile, izinga eliphakeme eliphakeme lokuhamba njengomsebenzi wokubhala njengomlobi we-career, ulwazi olwengeziwe lomsebenzi kanye / noma imfundo yekolishi kuyadingeka.
Izidingo zihlukahluka ngokususelwa usayizi we-ejensi kanye nomuzi.
Usuku oluyingqayizivele:
Njengezindima eziningi e-ejensi yokukhangisa, kunzima ukuchaza ngokunembile usuku olujwayelekile njengoba umsebenzi uhlukile kakhulu, futhi usasebenza kakhulu. Ngesinye isikhathi umkopishi uzodinga ukwehlisa yonke into ukuze asebenze nge-pitch, noma abe khona ku-photoshoot yomzuzu wokugcina. Kodwa njengomthetho jikelele wesithupha, isonto lomkopishi liqukethe lokhu okulandelayo:
- Bhala ikhophi yezinto zokukhangisa ezifana nokuphrinta izikhangiso, izincwajana, izingosi zeWeb, izikhangiso kanye nezinye izixhumanisi zokukhangisa
- Hlela amaphrojekthi abuyele ukubuyekezwa
- Phikisa ikhophi yesikhangiso ngaphambi kokuthi ithunyelwe ukuze kuvunyelwe
- Hlangana noMqondisi Wobunikazi noma lonke iqembu lokudala ukuze unikeze isibuyekezo sesimo kumaphrojekthi ngamunye asetshenziselwe
- Nika imibono yamabhizinisi amasha namasu amakhangiso amaklayenti wamanje
- Siza ukulungisa imiqondo yamaklayenti
- Sebenza nethimba lokudala ukuze lenze amaphrojekthi alungele ukukhiqizwa
- Hamba endaweni lapho ukuhweba kukhiqizwa khona
Imicabango Engavamile:
Ngenkathi ama-ejenti athile efuna abakhophi babo abathintekayo kumakhasimende, imikhankaso yomkhankaso kanye namaqhinga okuhlela, abaningi abakhophi bombhalo bathola incazelo yabo yomsebenzi akubandakanyi okunye noma konke lokhu okubandakanya nomkhankaso wamakhasimende.
Abanye abakhophi bekhophi bachitha isikhathi esiningi abahilelekile kulezi zenzo. Abahlali phansi etafuleni labo ngo-8 ekuseni bese ubhala ikhophi usuku lonke kuze kube yisikhathi sokuya ekhaya.
Yazi ukuthi yikuphi uhlobo lwemvelo oyithandayo ngaphambi kokungena kule ngxoxo. Kodwa ziguquguquke. Njengomkopisha omusha , konke okuhlangenwe nakho okuwusizo kungakhathaliseki ukuthi i-ejenti ibheka kanjani indima yabakhophi bayo.
Ukuthola Umsebenzi.
Abalobi be-Copywriters bangaqala ngemfundo encane noma engekho ekolishi ngokufaka ngaphakathi noma ukufika endaweni yezinga lokungena. Umsebenzi wezinga lomhlaba ngokuvamile uqala esikalini esincane kakhulu sokukhokha. Ngaphandle kwemfundo noma isipiliyoni esiningi, indlela yakho engcono kakhulu ukuthola i-ejensi encane ukuze uthole izinyawo zakho zimanzi.
Abaphothulile bekholeji bangathola ukuthi kufanele baqale ngomsebenzi wezinga lomhlaba. Ukungena ngesikhathi ekolishi kukunika ithuba elihle lokuthola ulwazi olubalulekile futhi wenze othintana nabo ongasebenzisa uma usuqedile.
Abanye ababhalisi be-ejensi baqala njengabakhophi be- freelance . Bakha iphothifoliyo yabo futhi benza oxhumana nabo abakhulu ngenkathi bekhululekile.
Izinzuzo ze-Fringe:
Uma unenhlanhla, uzothola ukuhamba emhlabeni emfanekisweni nakumavidiyo, bese uphuma nabanye abantu abapholile kakhulu. Ukuphila komsebenzi wakho kuhluke kusukela emini namhlanje, futhi kungabandakanya imisebenzi eminingi emnandi. Ezinye izidalwa zidlala echibini ngenkathi becabanga ngemibono, noma ngisho nebhasikidi. Kwamanye ama-ejenti, uzonikezwa ukudla nokuphuzwa kwamahhala ngezikhathi eziningi ukuze ucindezele amahora asekupheleni namasonto onke okumele usebenze. Uthola futhi ukukhahlela izinyawo zakho edeskini, bese uhlala futhi ucabange. Imisebenzi emingaki ehlinzeka ngolu hlobo lwemvelo yokusebenza?