Ngaphandle kokugqugquzelwa okuphumelelayo, ngisho nezindaba ezinhle kakhulu ze-TV azifinyeleli ngokugcwele izilaleli zayo zezindaba ezingahle zikwazi ukuthola izindaba nolwazi ngezindlela ezingenakubalwa. Ukukhushulwa kwendlalelo kuyindlela eyodwa evamile iziteshi ze-TV zamazama ukwakha izethameli zabo.
Noma kunjalo, ukutshela ababukeli ukuthi yiziphi izinhlobo zezindaba abazozibona ekusakazeni okuzayo akuyona indlela kuphela isiteshi okufanele sikhuthaze izinhlelo zayo zezindaba.
Indlela Yokubuyela Ekhaya-Tease Ukubambisana Kwakho
Ukukhushulwa kwezingqungquthela utshela abantu ukuthi bazokubona yini esikhathini esizayo. Ukuhlehlisa emuva kukukhumbuza izibukeli zalokho osuvele uzibonisile. Ungase uzibuze ukuthi kungani lokhu kubalulekile, ikakhulukazi ngoba abantu abakwazi ukubuyela emuva ngesikhathi sokubuka indaba esivele ivele. Lokhu kuyindlela ebalulekile yokusiza ukwakha umkhiqizo wakho wezindaba.
Uma i-anchor yezindaba ithi, "Nansi isibuyekezo ku-Indaba eyimfihlo esingaba ngowokuqala ukukutshela ngobusuku bokugcina ...", ikutshela izinto ezintathu eziyinhloko: isiteshi sakhe sinombono we-Exclusive, satshele ubusuku obudlule, futhi (mhlawumbe) ulahlekelwe ukukubona. Umlayezo wukuthi kufanele ubuke ngoba ngabe ngabe ngowokuqala ukwazi.
Lolu hlobo lokubhala luvame ukukhululwa ngokungavamile, kodwa lokho akusho ukuthi akubalulekile kakhulu.
Ngenxa yokuthi ababukeli abaningi bakholelwa ukuthi wonke ama-newscasts we-TV ahlukile, ngaphandle kokuthi abantu abanikeze, lena yindlela yokuhlukanisa ukufaka kwakho ngokuhambisana nomncintiswano wakho. Ithi futhi ulandela indaba enolwazi olusha.
Ukukhuthazwa Kwesikhashana Kuzo Zonke Izinhlelo Zakho kanye namaPulatifomu
Ukuphromotha isiphambano esinye isici esiyinhloko.
Eminyakeni edlule, lokho kusho ukutshela abantu uma bebona izindaba ezilandelayo zesiteshi sakho. Okungcono, kuzoba nesici sezingqungquthela ezifakiwe, njengokuthi, "I-newscast yethu esilandelayo yilolubusuku ku-11 lapho uzobona ukuthi kungani iqembu lesikolwa samabanga aphakeme esikoleni samabanga aphakeme sidinga usizo lwakho ngezinethemba lokuwina isihloko sombuso."
Lokho kubalulekile. Utshela abantu asebevele bebukele izindaba zakho ukuthi kungani kufanele baqhubeke bebukela lapho izinkampani zakho zokusakaza ezilandelayo zikhona.
Lokhu kubheka kuphela izilaleli zakho zethelevishini. Namuhla, udinga ukugqugquzela kuwo wonke amapulatifomu wakho wewebhu nakwezenhlalo. Cishe usuvele usebenzisa i- Facebook ukwakha brand yakho yemidiya. Okufanayo ne-Twitter. Kumele usebenzise njalo lawo mathuluzi ukushayela abantu kwi-newscast yakho.
Indlela ehlukile kuyiqiniso, futhi. Ungathumela ababukeli bakho emithonjeni yezenhlalo kanye newebhusayithi yakho ngolwazi olwengeziwe noma izibuyekezo phakathi kokusakaza kwakho emoyeni. Kulungile, uzodala umbuthano, nabantu abahamba nxazonke-nhlangothizonke phakathi kwemikhiqizo ehlukahlukene oyinikezayo ukuze uthole ulwazi.
Ukukhangisa kokufakazela okusebenzayo kukhumbuza abantu bokuphepha kwakho
Ubufakazi bokusebenza isikhangiso, noma i-pop, kuyindlela yokugcina yokwenza umcimbi wezindaba zakho nababukeli. It utshela abantu ukuthi wenzeni kubo.
Yile ndlela ukuthi i-pop evamile ibhaliwe ngayo: "Iviki eledlule, i-Action News yiyona yodwa ithimba lezindaba elivunyelwe ngaphakathi kwendlu yombusi ukuze kuxoxwe okukhethekile nomholi ophezulu wesifundazwe. Sibuye sikubonise ukuthi kungani eminye imindeni yasendaweni ithi amanzi ayo amathinta aphunga. sikutshele intombazane eneminyaka engu-5 ubudala esivele ikwazi ukupela amagama kangcono kunama-grownups amaningi. Ukuze uthole izindaba okungabikho omunye umuntu, qiniseka ukuthi ubheka i-Action News ngo-5, 6 no-11. "
Ngenxa yokuthi ngisho nababukeli bezindaba zendawo ezibucayi babheka kuphela ama-newscasts amasonto amaningi, abazi ngezindaba eziningi ozikhiqizile. Ababukeli abangabuka esinye isiteshi bazobona lezi zikhangiso babuye bacabange ukuthi yiziphi iziteshi abazithandayo zindaba.
Kubalulekile ukuthi iskripthi sakho se-pop asizwanga ubuqili, ukuzikhukhumeza noma ukusho. Ngeke uthande ukusho okuthiwa, "Ngo-3 ekuseni ngoMsombuluko ekuseni, ithimba lezindaba le-Channel lazy 12 lilele.
Kodwa thina, ochwepheshe bezindaba ezizinikezele ku-Channel 6, babesebenza kanzima, endaweni yesehlakalo esabulala abantu abathathu! "Ukutshela abantu ukuthi ungowokuqala ukubika izindaba zokufa akuyona into enhle ngomfanekiso wakho.
Ngaphezu kunanini ngaphambili, ukuletha i-newscast ye-TV ephumelelayo kudinga okungaphezu kokuqukethwe okuhle nokuzimisela ukukhonza umphakathi wakho. Kumele ube kuhle ekuthengiseni umkhiqizo wakho kuyo yonke indawo ongayenza ukuze ulalele izethameli ezinkulu kunazo zonke.