Intengo Ilungile Nezikhangiso Zomsakazo
Izindleko zokukhiqiza ezingabizi noma ezikhululekile zingagcina isivumelwano nekhasimende. Eziteshini eziningi, umuntu othengisa indawo ubhala umbhalo.
Izikhangiso eziningi zidinga kuphela umsakazo omsakazo ukuze usebenze njengommemezeli. Ungangezela ezinye izingxingo kanye namacilongo ngomculo wangemuva nemisindo, kodwa iziteshi zingathola izinguqulo zesitoko kokubili ngezindleko eziphansi.
Njengoba umthengisi nommemezeli sebevele behola amaholo njengengxenye yabasebenzi, ukukhiqizwa izindleko esiteshini akuncane. Lokho kusho ukuthi isiteshi singayeka noma yiziphi izimali ezingase zikhokhise izikhangiso uma iklayenti ivuma ukuthenga inani elithile lamachashazi.
Ungakwazi futhi ukulondoloza imali iklayenti lakho ngokusebenza njengomxhumanisi. Uma befuna ukunciphisa imali ngezwi elithile elidumile ukuze baqhubekele emoyeni, bakhumbuze ukuthi izindleko ngeke zithuthukise ngokuzenzakalelayo imiphumela yabo yokuthengisa uma abantu bengaboni ithalenta lezwi eliphakeme kakhulu.
Uma iklayenti ifuna ukudlala indima ekhuthele futhi ikhiqize indawo owaziyo ukuthi iyohluleka, chaza ngobumnene ukuthi yini ezoyisebenzela. Ungase ukhombise ukuthi izikhangiso zomsakazo ezinhle zihlanganisa kanjani izinhlobo eziyisithupha zokukhangisa kwezindaba.
Izikhangiso zomsakazo zingakwazi ukuhambisa umoya ngokushesha
Izikhangiso zethelevishini noma zephephandaba zingathatha amasonto, uma kungenjalo izinyanga zokukhiqiza ngaphambi kokuba izilaleli ezibheke zibonwe. Izikhangisi zomsakazo zingabhalwa , zikhiqizwe futhi zihanjiswe bonke ngosuku olufanayo uma isiteshini sinemikhakha yokukhangisa evulekile kulogi lohlelo lwayo. Labo abanamakhono noma "abakutholayo" kunzima ukuthola ngesikhathi sezitolo zangoDisemba, kodwa kufanele kube lula ukunikela phakathi nonyaka wonke.
Ungasebenzisa ukuzisebenzisa njengephuzu lokuthengisa eliyinhloko. Uma sekuphelile ngo-Agasti futhi isitolo sokugqoka sekwephuzile sekwephuzile ukuthengiswa kweSuku LokuSebenzayo ngemifashini yokuwa kwayo, kusenesikhathi sokukhipha umkhankaso wokukhangisa omsakazo ophumelelayo. Ukuthola ukuhweba kwe-TV emoyeni noma emithonjeni yokuphrinta kulesi saziso esifushane kungaba semishini engenakwenzeka. Yenza lowo msebenzi kuwe.
Izikhangisi Zomsakazo Hitha Abalaleli Abahlosiwe
Amakhasimende amaningi angase adideke yigama elithi "izilaleli ezihlosiwe" ngoba bafuna ukuthengisa imikhiqizo yabo kuwo wonke umuntu. Yingakho bavame ukuchitha imali ephephandabeni elingasebenzi noma ukukhangisa kwe-TV engafinyeleli amakhasimende abo.
Amafomethi omsakazo enza ukuqondisa izilaleli kalula. Iningi labanikazi bebhizinisi bayazi ukuthi abantu abafuna ukuwafinyelela balalele imisakazo ye-hip-hop, izwe noma yezemidlalo. Uma umthengisi wemoto efuna ukuhambisa amaloli we-pick up the lot futhi uthengisa ukukhangisa kwomsakazo wesiteshini somculo wezwe, cishe ngeke kudingeke uchithe isikhathi esivumelana nomthengisi ukuthi isiteshi sakho siyindawo efanele yokukhangisa. Noma kunjalo, kungase kudingeke ubonise amanye amathemba ukuthi kungani ukufanisa iklayenti nezilaleli ezibhekiswe kubalulekile ekutholeni imiphumela.
Uma usebenzela i-cluster yeziteshi zomsakazo, ungasebenzisa ukusebenzisana nomthengisi weloli wepayipi esiteshini sezwe, bese uhamba umnyango olandelayo bese uthengisa izikhangiso zebhola lezemidlalo esiteshini somsakazo wezemidlalo.
Umsakazo ulungile kuloluhlobo lomkhankaso omncane, ohlosiwe.
Thanda lawo ma-CPM aphansi
Enye inzuzo yesikhangiso sokukhangisa komsakazo yi-CPM ephansi, noma "izindleko ngezinkulungwane," isilinganiso. Chaza amaklayenti akho ukuthi kungani isikhangiso somhlaba esincane kakhulu, isikhangiso esiningi kakhulu ngeke sikhulise ukuthengisa uma sisebenza isikhathi esisodwa ngaphandle uma sibonakala ngesikhathi se-Super Bowl. Isikhangiso kufanele siphephe umoya ngokuphindaphindiwe uma ufuna umyalezo wokuthengisa unamathele ebuchosheni bomlaleli.
Ukukhangisa komsakazo kunikeza ithuba lokuphindaphinda umlayezo womthengi izikhathi eziningi ngosuku lonke ngezindleko ezincane kakhulu. Ngesikhathi umlaleli ezwa isikhangiso esifanayo emihlanu endleleni eya emsebenzini kanye nezinye izikhathi ezinhlanu endleleni eya ekhaya, uzokwazi ukuthi umthengisi wemoto uyisebenzelana kakhulu namaloli amathangi amakhulu angayithenga.
Umsakazo Wokukhangisa Umlayezo Olula
Ukukhangisa akuvumi ukusebenza lapho umyalezo wokuthengisa udonshulwa.
Abafundi bazobalahla isikhangiso sephephandaba esilahlekile kunoma yikuphi izixuku ze-clutter lonke ikhasi. Izikhangiso ze-TV zivame ukuqhubeka nokuningi - umculo, izithombe, ukuhlelwa okukhanyayo - ukuthi ababukeli abazi ukuthi bangabeka kuphi ukugxila kwabo.
Ukukhangisa komsakazo kubonisa ukuthi umyalezo olula uvame ukuphumelela kakhulu. Indawo yokudlela ehlinzeka ngama-tacos angu-99 ngoLwesibili ingasebenzisa isikhangiso se-10, 15, noma se-30 ukuze isho ukuthi, "Woza uthole ama-tacos ama-tacos angu-99 njalo ngoLwesibili. Abalaleli abakwazi ukubona ama-tacos, kodwa yilapho ukukopisha okubhaliwe okuphumelelayo kungasebenzisa amagama ukudweba isithombe sengqondo esisha, eshisayo, esiphunga, e-crispy, ama-tacos agcwaliswe emgqeni ngezindawo ezikhethiwe.
Ukukhangisa komsakazo kunikeza inzuzo enhle ngaphezu kwezinye izinhlobo zabezindaba. Gcizelela ngamunye wabo, futhi uzokhuthaza amakhasimende ukuthi athenge izindawo eziteshini sakho ezizokhulisa ukuthengisa nokunciphisa izindleko zabo.