Izinhlobo zemisebenzi yokukhangisa, izihloko ze-Job, nezincazelo

Ingabe unesithakazelo emsebenzini wokuthengisa? Abantu abasesikhundleni sokumaketha basiza izinkampani ukuthi zifake futhi zikhangise isithombe, zithengise umkhiqizo, futhi zisebenzise ukukhushulwa kumapulatifomu ahlukahlukene abezindaba. Imisebenzi yokuthengisa iyadingeka cishe kuwo wonke ama-industry: noma ubani othengisa iwijethi udinga ukwesekwa kokumaketha, kodwa futhi nezibhedlela, izikole, izinkampani zokushicilela, izinhlangano ezingenzi inzuzo, abadumile, njalonjalo.

Kungenxa yokuthi kanye nokuthengiswa kwemikhiqizo, abathengisi bangasiza ekuqaliseni amasu okuphromotha nokukhangisa, nokwandisa ukuxhumana kwezinkampani, ukukhulisa ubudlelwane bamakhasimende, noma ukuphatha imikhiqizo noma imikhiqizo.

Izinkampani zobukhulu bonke zidinga ukwesekwa kokukhangisa, futhi kunamathuba amaningi emisebenzi ahlukene kubantu abanentshisekelo ekukhangiseni.

Izitatimende ezintsha ze-Job Job

Iminyaka eyishumi eyedlule, eziningi ezibizwa ngezihloko ezijwayelekile zomsebenzi - njenge-SEO Manager, Social Media Editor, noma iMedia Media Manager - azikho. Ngenxa yokuqhuma kwe-intanethi yamapulatifomu, njenge-Facebook, i-Twitter, i-Snapchat, i-Instagram, njll, manje kukhona izindawo eziningi zezinkampani zokuthengisa imikhiqizo yazo.

Njengoba amapulatifomu amasha eqala ukusebenza, izinkampani zinethuba lokukhuthazwa, futhi zidinga usizo lwabadayisi. Ngakho-ke, akumangalisi ukuthi i-Bureau of Labor Statistics ibikezela ukukhula okungaphezulu kunsimu.

Ukukhangisa okungenayo , owaziwa nangokuthi "ukumaketha kwemvume" noma "ukumaketha kokuqukethwe" yiluhlelo olusha lokuthengisa oluye lwavela ngalokhu kukhula kwe-intanethi kanye nabezindaba zenhlalo. Ngokungafani nokumaketha okuvamile okwenzekayo, lapho inkampani inxusa abathengi ngemikhiqizo noma amasevisi ayo ngokusebenzisa ukuthengisa okunzima "okulukhuni" nokukhangisa, ukukhangisa okungenakuqhathaniswa "okudonsa" kumakhasimende ngokudala ukwazisa nokukhulisa inzalo ngamabhulogi, izincwadi zezindaba kanye nokuthunyelwe kwezokuxhumana.

Ukuze kuphumelele, lokhu kudinga ucwaningo olunzulu ngabahlaziyi bemakethe ukuchaza izithameli ezihlosiwe kanye nezidingo zabathengi / izidingo. Abathengisi abangenayo basebenzise amapulatifomu ezokuxhumana nabantu kanye ne-SEO / SEM ukusabalalisa imilayezo yabo yomkhiqizo futhi "bafundise" abathengi mayelana neminikelo yabo.

Ukukhangisa okungekho emakethe - ukudayiswa "kwendabuko" okusetshenziselwa ngaphambi kokuphakama kwe-intanethi, yilapho izinkampani ziqala ukuxhumana nabathengi ngokukhangisa okukhokhelwe (ngokuphambene nokumaketha kwezokuxhumana kwezenhlalo, lapho umgomo ukuheha amakhasimende ukuba eze kuwo).

Amathuluzi alolu hlobo lokumaketha afaka ukukhangisa kwethelevishini, iphephandaba, nomsakazo, ukubiza okubandayo, amabhodi amabhodi, futhi (kwi-intanethi) ibhanna, ukubonisa, nokukhangisa kwe-pop-up.

Nakuba izici ezithile zokumaketha kungenzeka zishintshile - ukumaketha kwedijithali manje kungabongwa kakhulu ngamasu asekelwe ekunyathelweni - izimiso eziningi namakhono asemqoka ahlala efana. Uma ufaka isicelo sokumaketha, thatha isikhathi sokubuyekeza lolu hlu lwamakhono wokumaketha ukuze ukwazi ukugcizelela labo onakho encwadini yakho yekhava bese uphinde uqale.

Ungabuye ubuyekeze amakhono wokumaketha we-digital namakhono omphakathi wezokuxhumana . Uma unamandla okubhala nokuxhumana , amathuba okusebenza emkhakheni wokumaketha ugcwele - konke okumele ukwenze ukubuka uhlobo lomsebenzi wokumaketha owufanele kakhulu kuwe.

Izinhlobo zemisebenzi yokuthengisa

Bona ngezansi uhlu lwamagama omsebenzi wokumaketha ngezikhundla ezihlukahlukene zokukhangisa, ukukhangisa, nobuhlobo bomphakathi, kubandakanya ukudala, i-akhawunti nokuphathwa kwezinhlobo, ukuxhumana, idijithali, abezindaba, nokuningi.

Njengezinkambu eziningi, iziqu zomsebenzi zingahlukana nenkampani kuya enkampanini, njengoba nje nemithwalo yemfanelo ihlala ifana. Futhi-ke, amakhono amaningi okuthengisa azosebenza futhi awusizo ngezindinganiso ezihluke kakhulu emhlabeni wokuthengisa.

Buyekeza lolu hlu ukuze uthole umqondo wobubanzi obuningi bezihloko zemisebenzi yokukhangisa etholakalayo.

Izihloko ze-Job Marketing Job

Ukumaketha kokuqukethwe kudinga amanani amaningi weqembu elisebenza ngokukhethekile ezindaweni ezihlukahlukene zesu lokuqukethwe kwedijithali, ukuthuthukiswa, ukukwenziwa, nokuhlanganiswa.

I-eCommerce Marketing Job Titles

I-eCommerce Marketing ifuna ukunakwa abasebenzisi be-intanethi kumikhiqizo nemikhiqizo enikezwa izitolo ze-intanethi ngokusebenzisa ukukhangisa okukhokhelwayo nge-pay-per-click (PPC), ukukhangisa kwe-injini yokusesha (SEM), ukucinga injini yokusesha (SEO), ukukhangisa ukukhangisa, ukumaketha kokubambisana, kanye nokumaketha kwe-imeyili.

Ama-Titles Job Job Titles

Ukukhangisa ngezimpawu kuyingxenye ebalulekile ekudaleni izimakethe ezinamandla, ezibonakalayo ngokushesha zezinkampani kanye nemikhiqizo noma amasevisi athengisayo.

Ubudlelwane Bomphakathi / Izisebenzi Zomsebenzi Wokuxhumana Ngezinkampani

Iminyango Yokuxhumana Nezokuxhumana Komphakathi isebenzisa amathuluzi endabuko kanye nokuthengisa okungaxhunyiwe ku-intanethi ukuze angathengisi umkhiqizo, kodwa kunalokho ukukhulisa ukubonakala nokuthonya kwabo emphakathini, abatshalizimali, abasebenzi, abathintekayo bebhizinisi kanye nabezindaba.

Ucwaningo Lwemakethe I-Job Titles

Ucwaningo lwemakethe lubalulekile ekuthuthukiseni wonke amasu okuthengisa; le misebenzi idinga ukuhlaziywa okuqinile, kudinga ukuhlolwa, kanye namakhono okuxazulula izinkinga.

Ama-Job Titles Job

Naphezu kokukhula kokuqukethwe kanye nokumaketha kwe-eCommerce, kusadingeka ukuthi kudingeke ukuba abamele abanolwazi abanamakhono abanamakhasimende, bangabhekana ubuso nobuso noma ngocingo lwe-intanethi kanye ne-intanethi.

Ukukhangisa / ukukhushulwa Izitifiketi zeJobe

Ukukhangisa nokukhushulwa ngokuvamile kuyisici esibizayo kakhulu seqhinga elibanzi lokukhangisa, okudinga amakhono okudala ahlanganisiwe abakhiqizi bezithombe, abalobi, abaqondisi bezobuciko, nabachwepheshe bezindaba.

Ama-Titles Job Job

Ukukhangisa okuqondile lapho izinkampani zithinta amakhasimende ngabanye "ngomuntu." Benza lokhu ngokusebenzisa i-telemarketing, ngokuthumela izinto zokuthengisa emakethe (lezo zinhlu zokuthengisa noma amakhuphoni noma amaflaya) emakhaya abo, noma ngokuthumela ama-imeyili ahlosiwe.

Ukuze uthole ulwazi oluthe xaxa ngezihloko zomsebenzi kanye nohlu lwamagama ezikhundla zemisebenzi ehlukahlukene, sicela ubheke lezi "Izihloko Zezihloko Zomsebenzi" kanye nezihloko ze " Job Title Sampuli ".

Okungaphezulu Kwemisebenzi Yokukhangisa : Ukukhangisa Imibuzo Yokuxoxa | Uhlu lwamakhono okuthengisa | | Imisebenzi eyishumi ephezulu ye-Marketing Majors