Kunezinhlobo eziningi zokumaketha kanye nezikhundla eziningi ngaphakathi kohlobo ngalunye, kusukela emisebenzini yezinga lokungena ekuthengeni isikhathi se-airtime noma ukubhala ukushicilelwa kokushicilela ezikhundleni eziphezulu zokuphatha umkhiqizo kanye nezinye izindima zokuphatha, izinyathelo zokuphatha. Esikhathini esedlule, ukumaketha ngokuvamile kuqhubeka ngesisekelo semininingwane kanye nesipiliyoni somuntu siqu, kodwa namuhla ukuthengisa ngokuvamile kuhilela ukuqoqa, ukuhlaziya, nokusebenza ngokwemali yedatha futhi kuhlanganisa nokugcina kakhulu ekucwaningweni kwengqondo.
Izidingo zezemfundo zabadayisi
Abathengisi ngokuvamile kufanele babe okungenani i-bachelor degree ensimini efanele. Kumisebenzi yezinga eliphezulu, i-MBA ivame ukudingeka. Abadayisi akudingeki babe nezitifiketi ezikhethekile, kodwa kunezitifiketi eziningana zokuzikhethela ngokuvamile ezamukelwa embonini njengoba kubonisa ukuthi umfakisicelo uzibophezele ensimini.
Ukusebenzisa Uhlu lwamakhono
Nakuba ukukhangisa kuhilela ukufaka amakhono amaningi ahlukene, kuye ngokuthi umsebenzi, kunamakhono ayisisekelo amakhono amaningi okudinga ama-marking positions.
Sebenzisa lolu hlu lwamakhono ayisisekelo njengomhlahlandlela wokusiza ukuphinda usebenze incwadi yakho yokuphindaphinda nekhava , bese ubona isikhundla esithile sokuzama, hlola incazelo yangempela yomsebenzi ngokucophelela ukwenza noma yiziphi izinguquko ezidingekayo futhi ulungiselele ukuxoxa kwakho. Qinisekisa ukuthi ube nezibonelo ezithile ezilungiselelwe zezikhathi ozibandakanya noma yimaphi amakhono oshoyo ukuthi unawo.
Umbuzo wakho angabuza.
Izibonelo zamakhono okuthengisa
Ukuxhumana
Ukumaketha kuyindlela yokukhulumisana kwezobuchwepheshe ngoba kubandakanya ukuxhumana nomphakathi ukuthi kungani kufanele bathenge noma bahlanganyele nganoma yini edayiswayo. Ngokuvamile, lokhu kuzothatha uhlobo lokubhala, ngokubhala ikhophi yesikhangiso ekudaleni izikripthi zezingxoxo ze-TV noma izingxoxo zocingo. Kungase kuhilele ukudala imikhankaso ye-multimedia, ukuklama ukuklama, nokuba nomqondo ojwayelekile wokuthi ubani umsebenzisi wokuphela nokuthi yini abayifunayo.
Ukukhulumisana ngamazwi kubalulekile futhi, kokubili izikhundla ezihilela ukukhuluma ngokuqondile nabathengi abangakwaziyo nalabo abangenalo. Njengoba ukudayiswa kuvame ukuba ngumzamo weqembu, abathengisi kumele bakwazi ukuxhumana ngokuphumelelayo ngaphakathi kwethimba labo futhi ngaphakathi kwenkampani yabo.
Ukukhuluma komphakathi
Uma ufika nomkhankaso omusha noma umkhankaso wokuthengisa, cishe uzodinga ukufaka imibono yakho kumakhasimende akho noma osebenza nabo ngokwenza isethulo emhlanganweni. Ezinye izinhlobo zokuthengisa zibandakanya nokwenza izethulo kumaqembu amakhulu abathengi abangase bakwazi. Kufanele ukhulume ngokukhululekile phambi kwamacembu, futhi kufanele ukwazi ukubhekana nokubuza endaweni-indawo futhi uphathe isofthiwe yesethulo, njenge-PowerPoint noma i-Prezi.
Ukucabanga okuhlaziya
Ukumaketha kudinga ukuhlaziywa okusekelwe ocwaningweni ukuze kunqume ukuthi izethameli zifunani futhi zidinge, futhi amasu amaningi okucophelela ahlelwe ngale ndlela. Ngokuvamile abathengisi kufanele bashintshe inkambo ngokusekelwe kolwazi olusha futhi kufanele bakwazi ukudweba iziphetho ezinengqondo ezisekelwe kudatha nolunye ulwazi olutholiwe.
Ukudala
Abathengisi kudingeka bakwazi ukucabanga ngemibono emisha nokuthakazelisayo ukukhalela amaklayenti abo kanye nomgomo wokuba abantu bahlale beba khona. Ukusuka ekubeni neliso lokuklama ukuza nemicabango ehlekisayo, ikhono lokucabanga ngaphandle kwebhokisi kubalulekile .
Ukuxoxisana
Ukuxoxisana kuyinto ikhono elingalinganiselwe ekukhangiseni. Ukusuka ekuxoxisaneni namakhasimende ezibhajethi, isikhathi sokulinda, nokulindela, ukusebenza nabakhiqizi nabathengisi, ikhono lokushayela izingxoxo ezinzima yingxenye enkulu yempumelelo njengomthengisi ochwepheshe.
Ukucindezeleka Ukucindezeleka
Ukumaketha kungenye yezinketho zokucindezela kakhulu zomsebenzi ongazikhetha; Izikhathi zokugcina zifuna, futhi izinto eziningi zingahamba kahle ngomzuzu wokugcina. Ukuba ngumthengisi omuhle, udinga ukubhekana nokucindezeleka ngaphandle kokukhathazeka.
Ubuchwepheshe
Ekugcineni, amakhono ezobuchwepheshe abalulekile empumelelweni yakho. Kusukela ekusebenziseni isofthiwe yokuphatha iphrojekthi ukulandelela inqubekela phambili yomkhankaso oyinhloko wokusebenzisa izinhlelo zokuhlaziya ukukala impumelelo yemikhankaso yemidiya yomphakathi, induduzo nge-suites eziyinkimbinkimbi zezinhlelo ezihlukahlukene ezidingekayo. Kungenzeka futhi ukuthi kuyadingeka ukuthi usebenzise izinhlelo ezithile zokwakha imikhankaso yokukhangisa, kuye ngokuthi idijithali kanye / noma iselula ukukhangisa kwakho kuyoba kanjani. Induduzo ngezobuchwepheshe idinga ukufunda okuqhubekayo, njengoba kwenziwa intuthuko entsha.
Uhlu lwamakhono okuthengisa
A - C
- Ukuzizwa kwesisindo
- Ihlaziya idatha yocwaningo lomthengi
- Ihlaziya inani labantu abathengi kanye nokuthandayo
- Ukusebenzisa isimiso sokuhlukanisa izinhlelo zokumaketha
- Ukusebenzisa isimiso se-segmentation kumacala wokumaketha
- Ukusebenzisa amasu okubhekiselele kumaphrojekthi wokumaketha
- Qaphela Imininingwane
- Izingqungquthela zokwazisa izikhangisi
- Ibala inani elifanele lokuthengisa ngemikhiqizo
- Ukubambisana nabaqambi ukwenza ama-logos
- Ukuqedela ukuhlaziywa kwabancintisana
- Ukuqamba ikhophi yokuphromotha emfushane
- Ukuhlanganisa i-imeyili yokumaketha
- Ukuhlaziywa okuncintisana
- Ukuhlanganisa ukuxhumana okuqondile kokuthengisa
- Ukuqhuba amaqembu okugxila
- Ukuqhuba ucwaningo lwamakethe
- Ukuqhuba ucwaningo lwezezindaba
- Ukuqhuba ukuhlaziya kwe-SWOT
- Kuyavumelana nezikhathi zokugcina
- Ukwakha ucwaningo lwabathengi
- I-Creative
- Ukucabanga okubucayi
- Ukunciphisa izindleko
D - F
- Ukuchaza izethameli ezihlosiwe
- Ukubonisa imikhiqizo
- Ukuthuthukisa ukuhlolwa kwabathengi
- Ukuthuthukisa ubudlelwane namakhasimende
- Ukuhlela izinhlelo zokumaketha
- Ukunquma amagama angukhiye amasu wokusebenzisa injini yokusesha
- Ukuthuthukisa isu lezokuxhumana
- Ukuthuthukisa imiqondo yemikhiqizo emisha
- Ukuhlela izinhlelo zokumaketha
- Ihlola ukukhishwa kwezindaba
- Ukuhlola imivuzo kanye nezinhlelo zokuthembeka
- Ukufundisa abasebenzi bokuthengisa mayelana nokusebenza komkhiqizo
- Ukuhlola iziphakamiso zokukhangisa
- Ukuhlola ukusebenza kwemikhankaso yokukhangisa
- Ukuhlola ukusebenza kwama-ejensi nabankontileka
- Ukuhlola okukhethwa kukho kokufaka umkhiqizo
- Ukuhlela umcimbi
- Ukuhlola ukufaneleka kocwaningo
- Ukugqugquzela amaqembu okugxila
- Ukugqugquzela imihlangano nezingxoxo
- Ukuhlinzeka nge-software yokuphathwa kwamakhasimende
- Ukuhlaziywa kwezezimali
G - Q
- Ukuthonya abanye
- Abacwaningi bokuthengisa abathengi ukukala izimpendulo zamakhasimende emakethe
- Ubuholi
- Ukulalela
- Ukuphatha amabhajethi
- Ukuphatha amaphakheji wokubala
- I-Microsoft Excel
- Ukuqapha imikhuba yemboni
- Amanani nemigomo yokuxoxisana
- Inhlangano
- Ukumisa izinhlelo zokumaketha ukuqoqa iqembu
- Ukuhlela izenzakalo zokuphromotha
- Ukusatshalaliswa kwemikhiqizo
- Ukuxazululwa kwenkinga
- Ukucubungula ukugxeka ngemikhankaso
- Ihambisa kumaqembu
- Ukuphakamisa imikhiqizo namasevisi amasha
- Okulinganiselwe
R - Z
- Ucwaninga nokukhetha izitolo zemidiya zokukhangisa / ukukhushulwa
- Ukulinganisela
- Ukuphendula ezinsongweni zamakhiqizo
- Imiphumela eqondisiwe
- Ukukhethwa kwendawo yokuthengisa
- Ukubukeza amamodeli ewebhu ekukhuthazeni imikhiqizo / amasevisi
- Ukuthengisa
- Ukukhetha nokuqeqesha izinxusa zamakhasimende
- Ukubeka amanani ukukhulisa inzuzo kanye nezindleko zokuthengisa
- Ukucela impendulo kumakhasimende
- Ukuxazulula izinkinga zokuthengisa usebenzisa ukuhlaziywa kwekhwalithi
- ukuxazulula izinkinga zokumaketha usebenzisa ukuhlaziywa kwesilinganiso
- Isitatimende
- Ukucindezeleka ukuphathwa
- Ukwakhiwa kwamaqembu okugxila
- Ukuhlaziywa kwe-SWOT
- Ukukhuluma ngezindaba
- Ukuphathwa kwesikhathi
- Isebenzisa isofthiwe yesethulo
- Ukubhala imibiko
- Ukubhala ikhophi yokukhangisa
- Ukubhala izifinyezo eziphezulu
- Ukubhala ukukhishwa kwezindaba
Okungaphezulu Kokukhangisa: Indlela Yokuthola Ingxoxo Yokukhangisa