Ama-cell phone ayingxenye yempilo yethu yansuku zonke njengoba amathelevishini ayeyiminyaka engamashumi amathathu edlule, kanye namarediyo eminyakeni engamashumi amathathu ngaphambi kwalokho. Asihambanga kuphi ngaphandle kwabo. Singabasebenzisa ukuthenga imikhiqizo, xhuma nabangani, hlola izindaba, isimo sezulu, ukudlala imidlalo, nokunye okuningi.
Izikhangiso zamaselula zazingeqali ukuqala, okusheshayo ukuze zifinyelele phezulu
Manje, lapho i-Intanethi iqalile ukubamba umthengi wemakethe, yenza ushintsho ngendlela enkulu.
Ngokungafani nezinhlobo eziningi zokukhangisa esikhathini esidlule, i-intanethi inikeze ukuthokoza nokugcwaliseka okusheshayo. Chofoza ibhanna, iya kuwebhusayithi, uthenge umkhiqizo wakho. I-PayPal yenza ngisho nenqubo yonke ingeneke.
Ngokukhangisa kweselula, njenge-intanethi, ukukhishwa kwesikhashana kwaphuza. Futhi lezi zikhangisi zazingaphezu kokusebenza kahle. Ngokuvamile, izidalwa kuma-ad ejenti ayengazi ukuthi zenzeni ngalazo izikhangiso zomyalezo wefoni. Kodwa izikhathi ziphinde ziguquke. Umthelela wezikhangiso kumakhalekhukhwini ungase ube mkhulu njengoba umthelela i-intanethi emaphephandabeni nasemaphepheni, naphezu kwesibindi esibheke phambili.
Impact of Mobility on Advertising
Amafoni ahamba nawe. Futhi ngamafoni amaningi abe ne-GPS (global positioning system) ubuchwepheshe, ifoni yakho ingahanjiswa ngezikhangiso ezifanelekile. Konke kungazelelwe, uthola amadili amadili namakhuphoni esitolo sokudlela esingama-30 amasekhondi away. Ungathunyelwa ngisho nalezi zikhangiso imizuzu engu-15 ngaphambi kokudla kwasemini.
Manje lokho akuyona nje ukukhangisa okuhlosiwe, kuvela ku-shooter-ebukhali. Nazi ezinye ezimbalwa izindawo zokukhangisa ezingakuthinta wena, ngokushesha, ngefoni yakho:
- Ezingxenyeni zesitolo
- Ngaphandle kwendawo yaseshashalazini
- Egcekeni lokudla esitolo
- Encwadini noma esitolo somculo
- Kumthengisi wemoto
- Ku-DMV noma kwenye ihhovisi likahulumeni
- Isitolo sokudlala (ikakhulukazi emaholide)
Ukuze uqhubeke, izindlela zokukhangisa zendabuko kuzodingeka zihlale phezulu kwamathrendi afana nalokhu. Ungabona izikhangiso eziningi eziqukethe i- QR barcodes (ibhakhodi eliqukethe izikwele esikhundleni semigqa eqondile). Isikhangiso kumagazini singaqukatha ikhodi ukuthi, lapho iskenwe, izothumela isikhangiso esifanele, sendawo efonini yakho. Kungaba yizikhombisi kumthengisi wendawo uma isikhangiso singumoto omusha noma isigqebhezana sesangweji endaweni yokunikezela kwendawo.
Kwi-Mobile Advertising, I-Instant Purchasing Power Yenza Zonke Umehluko
Kukhona amandla okuthenga okusheshayo okumele acatshangelwe. Njengase-intanethi, ukukhangisa kweselula kungakunika amandla okubona nokuthenga, endaweni. Isibonelo esihle salokhu kusanda kuvela besebenzisa amakhodi e-QR ezikhangisweni zamabhasi-indawo ye-fashion chain H & M. Kuyo, izikhangiso zibonisa imikhiqizo yangempela engathengwa, ngekhodi ye-QR eceleni kwengubo. Ukudutshulwa kwalowo khodi kwaholela umsebenzisi esitolo efonini yabo ecele usayizi nombala futhi wawaqondisa ku-checkout.
Imfono i-The Perfect Partnership of Technology kanye nokukhangisa
Isikhangiso samuva se-TV sibonise umfana oshintsha ithikithi lakhe lokuqeqesha ngefoni yakhe, masinyane, ukuba ahlale eduze nomkakhe ozayo esikhathini esitimeleni.
Kuhle, kodwa cabanga amathuba. Ubuchwepheshe bungabona lapho ukhona nganoma yisiphi isikhathi futhi unikeze amathikithi esaphulelo kuwe, kube yiwona amakhonsathini omculo noma amaholide.
Kungenzeka ukuthi usanda kudlula lelo hholo lekhonsathi, kodwa ifoni yakho ixhunywe nawe nezintandokazi zakho nokungathandwa kwakho. Manje, abakhangisi bangabadayisi bangangena empilweni yakho siqu, thola ukuthi yimaphi umculo owawubhalisiwe ekhasini lakho le-Facebook, ulixhumanise nomuzi ongenawo, indawo yakho yamanje, futhi uthole ithikithi embukisweni kusukela ngehora elilodwa . Akuyona inganekwane, konke kungenzeka.
Indlela Ukukhangisa Kwezelula Kushintsha Kanjani Ikusasa le-TV Yendabuko kanye namaSpredishithi E-Radio
Ingabe imboni kufanele ishintshe indlela ababukeka ngayo? Yebo, yebo, futhi cha. Amakhulu amakhulu ama-Superbowl emashumini ambalwa ambalwa adlule ayohlala enendawo yawo. Ukushayina ukufaka uphawu, futhi izilaleli ezithunjiwe zalelo zinga zingasoze zadluliselwa.
Kodwa lokho abakubonisayo kungashintsha kakhulu.
Izikhangiso ezisebenzisana namafoni zingasusa ingxoxo kude nokuzivocavoca okuhlanzekile kumuntu ophethe i-ROI ehambelanayo (buyela ekutshaleni). Cabanga nge-$ 2 million yebhizinisi yokuhweba ecela wonke umuntu ukuba athathe isifinyezo esikrinini futhi, ngokuphindaphindiwe, uthola ubhiya okhululekile odalwe efonini yabo; enye engasetshenziswa esitolo sokudakwa noma ibha yezemidlalo. Manje lokho kungaba nomthelela omkhulu emphakathini wokukhangisa.
Okuyinhloko Yezikhangiso Zamaselula Kuyi-Adapt noma Iyafa
Ukukhangisa kwendabuko kufanele kwenziwe njalo le kholi. Futhi uma imali ibiza ukudubula, ukuvumelanisa kubalulekile. Amafoni weselula ezindaweni ezifana ne-Japan yizinto zonke kubantu. Bahamba ngaleyo ndlela emazweni amaningi njengoba ngibhala lesi sihloko. Indawo ejwayelekile ye-TV engahlanganisi ukukhushulwa kwefoni yeselula noma ukuxhumanisa kuzothatha isihlalo sokubuyela emuva kuzikhangiso ezifaka umkhawulo wokuphila komthengi. Ifoni ephathekayo yinkosi. Imbonini izoyikhothamela, noma iwa ngemuva ngokushesha.