Umbono wakho yiphupho lakho ngalokho ofuna ukuthi inhlangano ibe khona . Isu lakho yiluhlelo olubanzi oluzolandelwa ukwenza iphupho lenzeke. Amaqhinga akho yizinyathelo ezithile ozothatha ukuze ulandele uhlelo. Qala ngombono futhi usebenzise amaqhinga njengoba uhlela inhlangano yakho.
Imiqondo Ngayinye
Kungakhathaliseki ukuthi uhlela lonke inkampani noma nje ngomnyango wakho, imiqondo iyafana. Isikali kuphela esihlukile. Uqala ngesitatimende sombono (ngezinye izikhathi esibizwa ngokuthi isitatimende sezithunywa ). Uma wazi ukuthi lo mbono ungakuhlakulela isu ukuze uthole embonweni. Uma usuqedile isu, ungahlakulela amaqhinga ukuhlangabezana nesu.
Umbono
Umbono ungumqondo ongaphezu kokugijima walokho inhlangano okufanele ibe khona. Ngokuvamile kubonisa iphupho lomsunguli noma umholi. Umbono wakho wenkampani ungaba, isibonelo, ukuba "umthengisi omkhulu kunazo zonke ezimotweni zase-US," "umenzi wezithelo ezinhle ze-chocolate eLondon," noma "umxhumanisi wezokuphatha ozikhethela izinhlangano ezingenzi inzuzo eNingizimu-ntshonalanga. " Umbono kufanele ube ngokucacile futhi ucacise ukuthi wonke umuntu enhlanganweni uyawuqonda futhi angakwazi ukuthenga kuwo ngothando.
Isu
Isu lakho lilodwa noma ngaphezulu izinhlelo ozolisebenzisa ukuze ufinyelele umbono wakho.
Ukuze ube "umthengisi omkhulu kunazo zonke ezimotweni zase-US" kungase kudingeke unqume ukuthi kuyisu kangcono yini ukuthi uthenge abanye abathengisi, zama ukukhulisa umdayisi oyedwa noma ukuhlanganiswa kokubili. Isu sibheke ngaphakathi enhlanganweni, kodwa siphinde sibheke ngaphandle emncintiswaneni nakwezemvelo nesimo sebhizinisi.
Ukuze ube "umxhumanisi wokuphatha izinhlangano ezingekho inzuzo eNingizimu-ntshonalanga" isu lakho lizodinga ukuhlola ukuthi yiziphi ezinye izinkampani ezinikela ngezinsizakalo zokubonisana zokuphatha eNingizimu-ntshonalanga, yiziphi zalabo abahlose ukungenzi inzuzo, nokuthi yiziphi izinkampani ezizoqala esikhathini esizayo ukunikeza izinsizakalo ezincintisanayo. Isu lakho kufanele futhi linqume ukuthi uzoba kanjani "umxhumanisi wokuzikhethela." Uzokwenzenjani ukuze amakhasimende akho ahlosiwe akhethe phezu kwakho wonke umuntu? Uzohlinzeka ngemali ephansi kunazo zonke? Ingabe uzonikeza isiqinisekiso? Ingabe uzoqasha abantu abakhulu kakhulu futhi wakhe idumela lokuletha izixazululo ezintsha?
Uma unquma ukuncintisana ngamazinga okukhokhisa aphansi kakhulu, uzokwenzenjani uma iqhaza lokuncintisana elincintisanayo linciphisa amazinga abo ngaphansi kweyakho? Uma unquma ukuqasha abantu abahle kakhulu, uzobaheha kanjani? Ingabe uzokhokha amaholo aphezulu endaweni engaphansi kwesine, unike isisebenzi ngasinye isikhundla sokubambisa inkampani, noma ukhokhe amabhonasi wonyaka wokugcina? Isu lakho kufanele libheke zonke lezi zinkinga bese sithola isisombululo esisebenza futhi esiyiqiniso embonweni wakho.
Amacebo
Amacebo akho yizenzo eziqondile, ukulandelana kwezinyathelo, kanye namashejuli ozowasebenzisa ukufeza isu lakho.
Uma unamasu angaphezu kweyodwa, uzoba namaqhinga ahlukene ngayinye. Isu lokuba ngumxhumanisi wokuphatha owaziwa kakhulu, njengengxenye yombono wakho wokuba "umxhumanisi wezokuphatha ozikhethela izinhlangano ezingenzi inzuzo eNingizimu-ntshonalanga" zingase zibandakanye amaqhinga afana nokukhangisa eNingizimu ye - Southwest Non-Incits Quarterly Newsletter ngokulandelana kathathu izingqinamba, ukukhangisa emaphephandabeni amathathu amakhulu kunazo zonke eNingizimu-ntshonalanga ezinyangeni eziyisithupha ezizayo, futhi ukuthenga isikhathi se-TV njalo ngenyanga esiteshini esikhulu se-TV emakethe eseningizimu-ntshonalanga ukukhuthaza izinsizakalo zakho. Noma kungase kuhilele ukuthumela incwadi yesingeniso nencwajana kuMqondisi oPhethe wezinhlangano ezingekho inzuzo eNingizimu-ntshonalanga ngebhajethi yonyaka engaphezu kuka-$ 500,000.
Iqinile noma i-Flexible?
Izinto zishintsha. Udinga ukushintsha nabo, noma ngaphambi kwabo.
Noma kunjalo, ngokuqondene nombono, amasu, namaqhinga, udinga ukuguquguquka nokunye ukuqina. Bamba kuphupho lakho, umbono wakho. Ungavumeli lokho kuhlwithwe yimimoya yenguquko. Umbono wakho kufanele ube ihange elibamba lonke abanye ndawonye.
Isu luhlelo olude, ngakho-ke kungadinga ukushintsha ekuphenduleni izinguquko zangaphakathi noma zangaphandle, kodwa izinguquko zamasu kumele zenzeke kuphela ngomcabango omkhulu. Izinguquko zesu futhi akufanele zenzeke kuze kube yilapho unesitsha esisha ukuze ubeke esikhundleni somdala. Amaqhinga ayenazo eziguquguqukayo kakhulu. Uma elinye icebo lingasebenzi, lilungise futhi uphinde uzame.
Lawula Le Ndaba
Kungakhathaliseki ukuthi umnyango owodwa noma inkampani yonke, ngenhlangano yezinhlangano eziningi noma inkampani yomuntu oyedwa, umbono, amasu, namaqhinga kubalulekile. Thuthukisa umbono kuqala futhi ubambelele kuwo. Thuthukisa isu ukuze ufeze umbono wakho futhi ushintshe njengoba kufanele uhlangabezane nezinguquko zangaphakathi noma zangaphandle. Thuthukisa amaqhinga aguquguqukayo angakusiza ekufezeni isu lakho.