Abanye bathi Ukukhangisa Kulimaza Kakhulu Kunokuhle. Ingabe kunjalo?
Ezinye izifundo zizosiholela ekukholweni ukuthi sibhekwa njalo ngemilayezo yokukhangisa. Yonke indawo. Ezingcingo zethu, ama-laptops ethu, namaphilisi, ezindaweni zokuphumula, emabhasini, uqeqesha ... uyisho igama, mhlawumbe isikhangiso kuso.
Eqinisweni, ezinye izilinganiso ziye zafakazela ukuthi sibona imilayezo yokukhangisa kanye nokukhangisa 20,000 nsuku zonke. Lokho, ngokucacile, akusizi lutho. Uma sicabangela ukuthi silala amahora ayisithupha, okushiya amahora angu-18, noma amasekhondi angu-64,800 okuzofaka imilayezo engu-20,000 yezikhangiso.
Ngokuyisisekelo, isikhangiso esisodwa njalo ngemizuzwana emithathu. Awuboni isikhangiso njalo emaminithini amathathu, ake uvumeleke imizuzwana emithathu.
Yebo, sibona imiyalezo eminingi yesikhangiso ngosuku - ngokungaqondi. Kodwa labo esibona ngempela, futhi sinake, bambalwa futhi baphakathi kakhulu. Siphinde sibone imilayezo engamakhulu ambalwa kakhulu futhi singanakwa ngaphezu kwe-1% yazo.
Noma kunjalo, lokho kushiya okungenani izikhangiso ezimbalwa ngosuku ezifika emakhanda ethu. Futhi umbuzo uwuku ... ingabe unomphumela omubi kithi?
I-Argument Against Advertising
Labo abathi YEBO, ukukhangisa kuyingozi, kunokukhathazeka okuningi okufanelekile. Nazi ezinye zezimbangi ezinkulu.
- I-Body Unrealistic Image Ukulindela
Ukuzithokozisa kwethu kuyathinteka nakanjani. Iningi lazo ezikhangisweni ziyi-hunks ekhonjiwe ne-abs ekhishweyo nezinwele eziphelele namazinyo. Labo "abavamile" basimele, umthengi ojwayelekile, uhamba ngempilo yethu ye-humdrum. Abesifazane, bakuthola kubi nakakhulu kunabesilisa. Izindinganiso zobuhle ezibekiwe ekukhangiseni azikhohlisi, futhi ngisho nalapho abakhangisi bezama futhi bezwela, basaphuma nezikhangiso ezithandayo abesifazane ababukeka kahle. Ijuba liyenze umsebenzi omuhle wokuzama ukwamukela abesifazane bangempela "umkhankaso wokwethembeka kwangempela," kodwa ngisho nezikhangiso ngezinye izikhathi zikhubeka.
- Ukwenza isidingo esingadingekile
Iningi lezikhangiso eziphuma ngaphandle kwemikhiqizo ephoqelela abantu abambalwa kakhulu abayidinga, futhi esikhundleni sokudala ukulangazelela kwabo. Cabanga ngakho. Noma imuphi umkhiqizo noma insizakalo abantu abayidingayo ukuze basinde futhi baphumelele ayidingi noma yiluphi uhlobo lomkhankaso wesikhangiso; abathengi empeleni bawafuna. Yingakho ungaqabukeli, uma kwenzeka, ubone izikhangiso zephethiloli noma izinsiza. Kodwa uma kuziwa "ezintweni" esizigcwalisa ngazo izimpilo zethu, ukukhangisa kungafaka ukulangazelela okujulile kulawo mikhiqizo. "Udinga leyo moto entsha." "Ukuphila kwakho bekuyoba kangcono kangcono nale ndoda yedayimani." "Ungaphila kanjani ngaphandle kwe-iPhone?" Kusukela ezimotweni ezintsha kuya kubadlali bomculo kanye nama-candies yakamuva kanye nokudla okungenamsoco, ukukhangisa kungenza abantu babe nesifiso sokuthile ababekungazi ukuthi bafuna imizuzwana embalwa ngaphambili.
- Ukubhekela Abathengi Abancane Ngokusebenzisa Ubulili Nezobudlova
Ukukhangisa kusebenzisa ngokucacile ucansi nobudlova ukwenza imikhiqizo ibonakale ipholile kubalaleli beselula. Futhi ukukhangisa, ikakhulukazi ukukhangisa kwezombangazwe, kungadlulela isizwe ngokukhohlisa nokwaziswa okungalungile. Vele ubuke izikhangiso ezivela ezungeze ukhetho luka-2016 lomongameli. Amaphesenti angama-95 azoba yinto engalungile, aguqe iqiniso ekuphuleni. - Ukuhlanganisa Ukuphila Kwethu Ngemiyalezo Engapheli
Ukukhangisa kokubili futhi okunamandla. Yonke indawo. Imikhankaso yangaphandle ihlasele amehlo ethu ngemilayezo ethengisa ngokugqamile. Izikhangiso ze-pop-up zichitha noma yiluphi uhlobo lwe-website ye-experience, ngokuvamile luyehlisa isayithi ukuze ikunikeze izikhangiso ongafuni ukuzenza, futhi yenza kube nzima ukuyivala. Izikhangiso zisesimweni somsakazo, i-TV, ngisho nasemikhiqizo esiyithengayo (Umshini ongezansi Umlilo uza nezikhangiso ezakhelwe ngaphakathi kudivayisi). Akumangazi ukuthi abantu bakhokha imali ebalulekile yokubhalisa nyangazonke ukuze bakwazi ukugwema izikhangiso ku-YouTube, Hulu, nomsakazo.
I-Argument For Advertising
Njengomsebenzi omkhulu, ukukhangisa inkemba ehlangene kabili. Yebo, kungaba yingozi. Kodwa kungabuye kube usizo kakhulu emphakathini.
- Ukusakaza Ukuqwashisa Ngokukhathazeka Kwezempilo Zomphakathi
Ukukhangisa kuyindlela ephumelelayo futhi enamandla yokusakaza izwi mayelana nezindaba ezibalulekile nemikhiqizo, njengokuqwashisa nge-AIDS, isifo sikashukela, izingozi zikagwayi nezokuphuza utshwala, nezinye izinto eziphathelene nokuphila. Ukube kwakungekhona kumakethe amaningi wemikhakha yemidiya eminingi ekwazisa ngempilo yomphakathi kanye nokukhathazeka kokuphepha, umhlaba uzoba indawo eyingozi kakhulu.
- Ukuxhaswa Okuqukethwe Okukhululekile
Cabanga nje okwesibili ngazo zonke izinto ezimangalisayo onakho empilweni yakho ongayikhokhi. Zonke lezo zikhangiso ze-TV eziphazamisa inethiwekhi yakho oyintandokazi kanye nezinhlelo zekhebula eziyisisekelo zingase zicasule, kodwa qagela ukuthi ... ngaphandle kwazo, ngeke kube khona imibukiso yokubukela. Iningi le-intanethi likhululekile ngenxa yokukhangisa kwe-intanethi (nakuba ukuchithwa kwe-Net Neutrality kungase kube nomthelela omkhulu kulokho). Uma ususe ukukhangisa, uzothola ngokuzenzekelayo ngaphandle kokuzijabulisa okuningi osithatha kalula.
- Ukusiza Amabhizinisi Ukukhula Nokuqasha Abantu Abengeziwe
Amabhizinisi amancane ayezobe esethemba kanjani ukuphumelela ngaphandle kokukhangisa? Kudingeka bathole indlela yokusakaza izwi mayelana nemikhiqizo nezinsizakalo abazihlinzekayo, eziningi zazo zibalulekile endleleni yethu yokuphila. Futhi amabhizinisi amakhulu angasakaza kanjani igama mayelana nemikhiqizo emisha emisha, noma ukuthuthukiswa kokukhona? Ngaphandle kokukhangisa, ingabe uzokwazi ukuthi ukhethe kanjani phakathi kwamafoni oyisebenzisayo, izimoto ozithushayo, namaTV owabukayo? Ngabe uzokwazi ngisho nokukhetha okwenakho, noma yini ekhona?
- Ukugcina Amanani Ukuncintisana
Ukukhangisa futhi kuletha amanani phansi kulabo abathengi. Uma ibhizinisi elifana ne-T-Mobile likhangisa uhlelo olufana nemigqa engu-4G engenamkhawulo engu-$ 100, abanye bahlala futhi baqaphele. Futhi benzani? Bashaya amanani abo.
Ngomshwalense, kubalulekile ukuphawula ukuthi ukukhangisa kunezici ezinhle futhi ezimbi kuwo, kodwa ngaphandle kwalo, umphakathi cishe uzoba kubi nakakhulu ukugqoka. Ngaphezu kwalokho, ukukhangisa akuyona kuphela ukukhishwa kwamadoda nabesifazane abakhangayo, futhi ubulili nobudlova zivame kakhulu ezicini eziningi zomphakathi, kufaka phakathi ama-movie, uchungechunge lwe-TV, imidlalo yevidiyo ngisho namavidiyo we-YouTube ayenziwe.
Ngakho-ke, emuva kumbuzo wokuqala. Ingabe ukukhangisa kuyingozi emphakathini? Impendulo elula ayitholakali. Kodwa okubonakala kunzima kakhulu kubonakala sengathi - izinzuzo zidlula izinkinga. Okwamanje.