Iyini iqembu lokugxila?
Iqembu lokugxila lihilela iqembu labantu abamenywe ukuba babambe iqhaza futhi babelane ngemibono yabo. Zingenziwa ngaphakathi komuntu noma ku-intanethi. Amaqembu okugxila asetshenziselwa ukucwaninga emakethe emikhiqizweni emisha nekhona, izinsizakalo, nezinhlangano, kumkhankaso wezombangazwe kanye nokucwaninga ngophenyo, ukukhiqiza imibono, ukuthola impendulo, ukuhlola ukulinganisa, ukuhlola imiqondo nedatha, nokuqonda imibono yamakhasimende.
Iqembu lokugxila lenziwe iqembu labahlanganyeli eliholwa ngumengameli.
Yeka ukuthi ama-Focus Focus Groups asebenza kanjani
Eqenjini elibhekene nomuntu wendabuko, umengameli uhola ingxoxo. Umhlanganyeli ngamunye uphendula imibuzo futhi wabelane ngemibono yabo nabanye eqenjini. Ngenkampani yokugxila e-intanethi, ingxoxo iyenzeka ngewebhu, ingxoxo, noma ithebhulethi noma i-smartphone yakho. Uma ubhalisa noma umenywa ukuba ubambe iqhaza, uzonikezwa isixhumanisi sokufinyelela isayithi leqembu lokugxila. Uzokwazi ukujoyina ingxoxo, ubuze imibuzo, futhi unikeze impendulo kumengameli nabanye abahlanganyeli. Kukhona amathuba afanayo akhokhelwayo lapho unikela ngempendulo eyodwa usebenzisa ividiyo noma isofthiwe esekelwe kuwebhu.
Ungakanani Ongalindela Ukuze Uzuze
Ayikho imali ebekiwe ongayithola ukuze uhlanganyele eqenjini lokugxila. Amanye amaqembu anikeze ukukhokhwa kwekhokheni njengesikhuthazo sokubamba iqhaza, kanti abanye bakhokha ngaphezulu. Ukuzuza ngokuvamile kuvela ku $ 30- $ 200 kuye ngokuthi inkampani nokuzibophezela kwesikhathi, okuvame ukuthi ihora noma amabili.
Amanye amaqembu okugxila abamba amaseshini ngesikhathi eside lapho ungahlangana khona njalo amasonto ambalwa noma ngaphezulu. Ababambe iqhaza bakhokhelwa ngemali (nge-PayPal, isibonelo), hlola, amakhadi esikweletu akhokhelwa ngaphambili, noma amakhadi wesipho. Abanye bakhokhela ngamaphoyinti, lapho abasebenzisi bangakwazi ukuqoqa amaphuzu ukuze bahlenge ikhadi lesikweletu esikhokhelwa.
Hlola Imininingwane
Ngaphambi kokuba uqale ukungena ngemvume ukuze uhlanganyele eqenjini lokugxila, thatha amaminithi ambalwa ukuhlola imininingwane nezidingo zeqembu. Kubalulekile ukuqinisekisa ukuthi inkampani eqhuba leli qembu isemthethweni ngaphambi kokuthi wabelane ngolwazi lwakho lomuntu siqu. Njenganoma iyiphi inkokhelo yewebhuku elibamba iqhaza, kubalulekile ukugwema ukuhlaselwa. Funda izibuyekezo ngokucophelela ngaphambi kokuthi ubhalise ukuze uqinisekise ukuthi isayithi livumelekile futhi ufanelane kahle nezithakazelo zakho. Cacisa ukuthi uzokwenyuka kanjani, nini, nokuthi uzokhokhwa kangakanani-ingabe ukheshi, hlola, amakhadi wesipho, noma amaphuzu? Ingabe iyimali ebekiwe noma ithokheni yesikhathi sakho?
Funda ukuphrinta okuhle ukuze uqaphele ukuthi yini ongayilindela ukuyithola nokuthi uzodinga ukwenzani ukuze ukhokhwe. I-Survey Police ine uhlu lokubuyekezwa kwezindawo zocwaningo ongazisebenzisa ukuze unqume ukuthi isayithi lifanele yini ukuzama. Futhi funda izibuyekezo ekhasini le-Facebook lamasayithi osithandayo. Uzothola ukubuyekezwa okuxubekile kumasayithi amaningi okuhlola. Abanye abantu banokuhlangenwe nakho okukhulu; abanye abakwenzi.
Indlela Yokuthola Amaqembu Okugxila Okusemthethweni Ukuze Yenze Imali Eyengeziwe
Kwezinye amaqembu okugxila okubonakalayo, uzodinga ukuqedela inhlolovo ukuze uthole isimemo sokujoyina. Lokhu ukuqinisekisa ukuthi ungumdlalo omuhle weqembu.
Isibonelo, i-Focusgroup.com (i- Facebook ) imema abahlanganyeli emaqenjini ngokusekelwe ekuphenduleni kwabo. Uma uchofoza ucwaningo, uzothola uhlu lwemibuzo yokuhlola ukuze uphendule. Abaphenduli be-Survey bazobhekwa njengeqembu lokugxila, futhi bamenywe nge-imeyili uma bekhethiwe.
Amanye amasayithi azokuvumela ukuthi weqa izinhlolovo bese ubhalisa ngokuqondile ukuze uhlanganyele emaqenjini okugxila noma izingxoxo ze-inthanethi noma zevidiyo ezinkampanini ezithile. Uzothola amaqembu okugxila omusha abheke abahlanganyeli kumakhasi ahlukahlukene e-Facebook.
7 Uhlu lwe-Focus Focus Group
Nazi amawebhusayithi ayisikhombisa ongawasebenzisa ukuthola amathuba okubamba iqhaza emaqenjini okugxila okukhokhelwe, kanye namakhasi abo e-Facebook ukuze ufunde ukubuyekezwa futhi uthole amaqembu wakamuva afuna abahlanganyeli.
- 2020 | I-Panel ( Facebook ) ikhokhele amathuba abahlanganyeli ukuba babelane ngemibono yabo. Ungabhalisela amaqembu okugxila kwendawo noma e-intanethi.
- I-Brand Institute ( Facebook ) ifuna abahlanganyeli amaqembu wamaphaneli wamaphakethe okuhlola imakethe kanye nabathengi.
- Ukubandakanya kwenza umthengi kanye nokunakekelwa kwezempilo (kuzodingeka ukhethe eyodwa) ucwaningo lwezimakethe, futhi ukhokhe amasheya kusuka ku $ 50- $ 250.
- I-Mindswarms (i- Facebook ) ikhokha u- $ 50 ukuze uthole imininingwane yakho. Uzodinga ukuphendula imibuzo eyisikhombisa usebenzisa ividiyo.
- Userinterviews.com ( Facebook ) ikukhokhela impendulo yakho kumaphrojekthi wangempela. Ngemuva kokubhalisa, uzomenywa nge-imeyili ukuqedela ukuhlola. Uma ufaneleka ukuthola isifundo, uzokhokhelwa ukuze ubambe iqhaza. Ungasesha i-intanethi noma izingxoxo zefoni, kanye nomuntu ongaphakathi komuntu noma emakhaya.
- Ucwaningo lwe-Probe Market ( Facebook ) lukhokha u- $ 50- $ 400 ngeqembu, ucingo, noma izingxoxo ze-intanethi kumkhankaso wokukhangisa amaklayenti, imikhiqizo noma amasevisi.
- I-Recruit and Field (i- Facebook ) inezifundo zomhlaba wonke zewebhu, kanye namaqembu okugxila ezindaweni ezihlukahlukene.
Ngeke uthole iholo lemali, kodwa uzothola isibonakaliso sokubonga kwe-Google noma umnikelo kumsando wakho ozithandayo uma ubhalisa ukuze ubambe iqhaza kuPhenyo lwe-Google Experience Experience.
Izindlela Ezengeziwe Zokuthola Amaqembu Okugxila
FindFocusGroups.com ( Facebook ), FocusGroups.org (Facebook), kanye ne-FocusGroupFinder.com uhlu lwamaqembu okugxila amanje afuna abahlanganyeli, okunye okuku-intanethi. Uma unesikhathi sokulondoloza, kunamathuba amaningi okubamba iqhaza kumaqembu okugxila kumuntu. I-Plaza Research ( Facebook ), isibonelo, inezikhungo kulo lonke elase-US futhi ikhokhela u-$ 50- $ 200 ukuze iqhaza iqhaza. I-SIS International Research (Facebook) iqhuba amaqembu okugxila, izingxoxo zomuntu ngamunye, kanye nezifundo zocwaningo.
Ungathola amaqembu ahlukahlukene (okubonakalayo kanye nowabantu) okugxila kuqembu le-Craigslist. Sesha imisebenzi ye-Craigslist kanye nama-gig for "ukugxila" noma "iqembu lokugxila." Ungasesha i-Facebook "iqembu lokugxila" ukuthola uhlu lwamakhasi ezinkampani ezifuna abafaki izicelo.
Funda kabanzi: Amasayithi ama-Best ama-Gigs angu-10 | Imithombo Entsha Yenzuzo Engaphandle