Incazelo ye "Retail"
"Ukuthengisa" kuyinto yegama elidukisayo lapha. Ikhumbuza izitolo zomama-futhi-pop, kanye nezitolo ze-mega-chain - kusho ukuthengisa okuthile. Kodwa ngemigomo yokutshala izimali, ukusebenza komama-futhi-pop kanye ne-mega-esitolo akuzona zombili amaklayenti abathengisi. Ukusebenza komama-futhi-pop kuyoba ukuthi amakhasimende abathengisa ngokuvamile ahlanganisa abantu, imindeni namabhizinisi amancane, kepha i-mega-chain grocer cishe iyisikhungo.
Igama elithi "isikhungo" libhekisela kumakhasimende amakhulu. Cabanga amabhange, izimali ezilondoloze izikhundla zokutshala izimali kwabanye njengezimpesheni zempesheni, izinkampani zomshuwalense kanye no-yebo-ukuthi isitolo sokudla uma kuyingxenye yohlu lwazwelonke futhi unikeza abasebenzi bayo amathuba okutshala izimali kanye nemigomo yomhlalaphansi.
Iklayenti lokuthengisa lingaba umuntu ocebile ngokweqile noma ibhizinisi elincane, eliphumelelayo. Izimpahla zezezimali zamakhasimende ezithengisayo zingakwazi ukungena ezinkulungwaneni zezigidi, ngakho-ke kuncane kakhulu okungahunyushwa ku-penny ante.
IziKlayenti zezikhungo
Abeluleki abaningi bezezimali ezinkampanini zezinsizakalo zezezimali banamakhasimende abathengisa kuphela. Amaklayenti ezikhungo zivame ukuhlinzekwa ngamandla ahlukene okuthengisa izikhungo. Ngokufanayo, imigqa ethile yemisebenzi yebhizinisi nemisebenzi ihlelwe ngokuhlukana okuthengisayo ngokusekelwe ekuqondeni kwabo kumakhasimende okuthengisa.
Ngaphandle kwabacebisi bezezimali, ezinye izigaba zomsebenzi zihlanganisa abahleli bezezimali .
Kodwa mhlawumbe ukuhlukaniswa okubaluleke kakhulu yilowo nalowo owenza umsebenzi, kanye nezinhlobo zezitshalomali abazenzayo. Cabanga ngenkampani yomshuwalense edayisa izinqubomgomo zokuphila konke, uhlobo olwakha inani lemali ngokuhamba kwesikhathi. Kwenzeka kanjani lokho? Ingxenye yamaphrimiyamu akho asetshenzisiwe. Ungakwazi ukuboleka kulokho kukhula, ngokuvamile okungenayo intela.
Leyo nkampani yomshuwalense inomthwalo wemfanelo wokuziphatha nokuzibophezela ukutshala lezo zimali eziyimali kahle kodwa ngokuphepha. Uma ihlala ithatha imali engozini enkulu futhi abanikazi bezinqubomgomo bayo balahlekelwa imali njalo, kungase kutholakale ibhizinisi ngokushesha.
Ngomfanekiso ofanayo, ukubuyiswa kwe-minuscule ekutshalweni kwezimali kuzokhiqiza namanye amakhasimende angathandeki futhi. Amaklayenti asezikhungo avame ukubopha inkonzo yabo kumakhasimende abo. Qhathanisa lokhu noMama nobaba besebenzisa isitolo sabo sokudla esiphumelele kakhulu phansi komgwaqo. Abanakho ongakujabulisa kodwa bona ngokwabo.
Amakhasimende okuthengisa athambekele ekuthengeni ezenzweni nxazonke noma amasheya angu-100. Abayena umfana ozayo ofuna ukushayisana emakethe ngemali engu-$ 500 eyengeziwe kule nyanga, nakuba amakhasimende athengisa ngezinye izikhathi athenge amasheya angaphansi kuka-100, ngisho nesabelo esisodwa kwezinye izimo ezingavamile.
Amaklayenti asezikhungo avame ukuthenga nokuthengisa izinkulungwane zamasheya ngesikhathi. Ngokusobala, izidingo zabo njengomeluleki wezezimali zihluke kakhulu.