I-100 Best Advertising Taglines Ever

Ama-Taglines angu-100 abeka ukuhlolwa kwesikhathi

Cabanga ngemikhiqizo owazi kahle, futhi mhlawumbe ngisho nothando. Kungenzeka ukuthi akulona nje igama lomkhiqizo olikhumbuzayo, kodwa ne- tagline , futhi. Cishe yonke imikhiqizo, imikhiqizo, nezinkampani ezinkulu zinomhlobo othile we-tagline. Ezinye aziphelelwa yisikhathi, ezinye ziyashintshwa njalo ngemva kweminyaka eyishumi, noma ngokushesha uma kungaboni ngaso sonke isikhathi umphakathi.

Uyini Umdwebo?

Ama-taglines (nawo okuthiwa ama-straplines, amathegi, ama-slogans, noma imigqa yemikhiqizo) ingaba nesibindi, njengefilosofi yomkhiqizo, noma ingaba into ejabulisayo futhi ayikhohlwa.

Ngenkathi abanye bangakugqugquzela ukuba ube ngcono, wenze okunye, noma uqhubeke phambili, abanye bamane nje badlala ukudlala kumagama.

Okuhlukile kwesigcawu sokufaka uphawu, umugqa wethegi ungasetshenziswa ezintweni zokuthengisa nokukhangisa. Umqondo osuselwe kulo mqondo ukudala inkulumo ephawulekayo ekhumbulekayo eyobe ihlanganisa ithoni nesisekelo somkhiqizo olalelwayo / okubukwayo, noma ukuqinisa nokuqinisa imemori yezilaleli ngomkhiqizo wokubhala.

Phakathi neminyaka, izinkulungwane nezinkulungwane zamathegi afike futhi ahamba, kodwa ezinye ziyingqayizivele. Lapha, akukho-oda oluthile (nakuba i-Nike ngokucacile inombhalo owodwa, futhi kuzohlala njalo), yi-50 yamathegi amathegi angcono kakhulu avela emakethe emhlabeni jikelele. Iningi lamamaki aseMelika, kodwa ungabuka ambalwa avela kwamanye amazwe asele. Kumele futhi kuqaphele ukuthi umtaki ovela kuDeBeers wawukhona, futhi, yingxenye yesu lokuthuthukisa ngokwedlulele inani lamadayimane. Sekusebenze.

I-Tagline yenziwe kanjani?

Ukuthi ama-tagline ayahluka kanjani ngokuya enkampanini, emlandweni wayo, ngobukhulu bawo, kanye nasezindleleni eziqashwe ngabaphathi.

Ebhizinisini elincane, noma elivele liqala, ngokuvamile into eyenziwe ngumnikazi noma omunye wabasebenzi. Imiklamo yokukhathazeka ilula kakhulu ukubhala, ikakhulukazi uma umsunguli futhi ungumdali we-tagline.

Enkampanini enkulu, noma corporation enkulu, izindlela eziningana zingase zihlolwe.

Kungenzeka ukuthi i-agency ye-branding ye-branding (noma i-ejenti) izobizwa ukuthi isebenze iphrojekthi. Uma ngabe i-branding pitch, ama-ejenti azoqhudelana ngokumelene nomunye ukudala hhayi kuphela umugqa wamathegi, kodwa futhi nephakheji lesibambiso senkampani futhi mhlawumbe neminye imibono yokuqala kumikhankaso yokukhangisa.

Ngakolunye uhlangothi, izinkampani ezinkulu nezinkampani zingakhetha ukugcina izinto kubhajethi eqinile. Umsebenzi ungase uwele emnyangweni wokudala wangaphakathi kwendlu, ithimba lokuphatha i-akhawunti, noma umqeqeshi owodwa we-copywriting uzoqashwa ezizindeni zokuzimela ukuze kuvezwe imibono.

I-tagline ngokwayo ivame ukuphuma ocwaningweni mayelana nenkampani, izinto abantu abakushoyo ngomkhiqizo noma isevisi, izimfanelo zomkhiqizo noma isevisi, kanye nemizwa yabantu lapho beyisebenzisa. Njengoba ungabona kusukela kumathegi amaningi angezansi, ngokuvamile bafaka ohlakaniphile ukuba baphendule okuthile umkhiqizo noma isevisi ehamba phambili. Isibonelo, "I-Central Heating For Kids" yokudla kwasekuseni okufudumele okulungiselelwe Ukufundwa Brek, noma "I-Finger Lickin 'Enhle" yenkukhu ethosiwe ka-KFC. I-line yocingo engakhohlwayo futhi eyingqayizivele, yilapho izosiza kabanzi ukuthi idume.

I-TOP 100 Advertising Taglines Ever

(Ngemva kokuvota ozakwabo abaningi, ochwepheshe, nabathengi, uhlu olulandelayo lwamathegi angu-100 lwakhiwe. Ungase ungavumelani nalo. Ungase ucabange ukuthi amanye amanani ayaphumile, noma amanye angafanelwe ukuba ohlwini.)

1. I-DIAMOND YONKE - I-DeBeers, 1948
2. A DAB'LL LITTLE DO YA - Brylcreem, ngawo-1950
3. ISUKU LAMARSI LUSIZA UKUSEBENZA, UKUPHUMA NOKUDLA - Mars, 1980
4. AH! I-BISTO - I-Bisto Gravy Granules, ngo-1919
5. KONKE NGOKUBA I-LADY ITHANDA UKUPHILA KWAMANDLA - Cadbury UK, 1968
6. MFUNA UMUNTU OYINYE UMUNYE - Packard, 1925
7. I-AUSTRALIYA UNGAKHONA I-XXXX YONYAKA ELINGANE - U-Castlemaine XXXX Ubhiya, ngo-1984
8. YONKE ONGAKHO - I-US Army, ngo-1981
9. BEANZ MEANZ HEINZ - Heinz, 1967
10. I-BETCHA Ayikwazi ukudla okulodwa - i-Lays, ngo-1981
11. BREAKFAST OF AMAKHONI - Izikweletu, 1930s
12. I-CALGON, NGIYENZEKA - I-Calgon, 1970
13. INGABE Ungadla I-WHEAT EZIHLANU EZIFUNDIWE? - Nabisco, 1970
14. INGABE UNGAZUVA MANJE - UVerizon, ngo-2002
15. I-CATS NJENGEFELIX NJENGEFELIX - UFelik Cat Cat, ngo-1989
16. UKUPHILA KWESIKHATHI ESIKHULU KIDS - Ready Brek, 1980
17. INGABE OKUSHIWO OKUSHIWO KU-TIN - Ronseal, 1994
18. INGABE UYI ... KANYE AKANYE? - Clairol, ngo-1964
19. Ungayibhali, I-THOMAS COOK IT - uThomas Cook, ngo-1984

1. Ungayishiyi ikhaya ngaphandle kwe-American Express, 1975
2. FUTHA UKUTHUTHUKISWA KWAKHO, FUTHA UKUFUNA KWAKHO - U-Double Wint Wrigley, ngo-1959
3. ABAKHULU BABANTU - Volkswagen, 1995
4. IQINISO NOKUKHULULEKILE - Fox News Channel, 1995
5. I-FINGER LICKIN 'YAKHILE - KFC, 1952
6. FUTHA IZIKHATHI ZABANYE - I-United Airlines, ngo-1966
7. THOLA OKWENGEZIWE - T-Mobile, 2005
8. Hamba Usebenze E-EGG - I-Egg Marketing Board, ngo-1957
9. OKUHLELELE KOMDLALO WOKUPHILA - Maxwell House, ngo-1959
10. I-GOT MILK - I-California Milk Processor Board, ngo-1993
11. I-GRACE ... I-SPACE ... i-PACE - i-Jaguar, ngo-1950
12. BHEKA A BREAK. YINYE KIT KAT. - Rowntree, 1957
13. ZINYE I-COKE NE-SMILE - Coca Cola, 1979
14. INGABE INDLELA YAKHO - INkosi yaseBurger, ngo-1973
15. U-HELLO BOYS - Wonderbra, ngo-1995
16. U-HELLO TOSH, UGOTTA TOSHIBA - UToshiba, ngo-1984
17. Ngingu-CANADIAN - Molson Beer, 1994
18. Ngifinyelela UKUQALA UKUQALA LABEL LOKUPHILA - UCarling, ngo-1971
19. Angikwazi ukukholelwa ukuthi ngiyakho konke - u- Alka Seltzer, ngo-1966
20. Ngangikuthanda kakhulu, ngangiqhamuka enkampanini - i-Remington, ngo-1979
21. Ngithanda iNew YORK - NY State Dept., 1977
22. Ngicabanga ukuthi lapha IBM - IBM, 1988
23. Ngizohamba I-MILE YE-CAMEL - I-Cigarettes Yamakamela, ngo-1921
24. UKUBA KUPHELA, KUYIMI-Radio Times, ngo-1991
25. Uma uthanda ukuthola, thola i-HAT - Hat Council, 1934
26. KUNGENZEKA KUNGENYE - Adidas, 2004
27. IKONA. UNGU? - The Independent, 1987
28. ITHA UKUQALA KANYE NOKUQALA UKUQALA - Times, 1950
29. ITHA UMUNTU OTHUTHI UKUTHANDA ISIPHUMA SOKUPHILA - Perdue, 1972
30. YINI INDAWO YONYAKA - IPeperami, 1993
31. AKUSEKHUMI, KUHBO - HBO, 1997
32. YINYE OKUQALA - Coca Cola, 1970
33. KUNGENZA KANYE - Nike, 1988
34. VUMA IZINYAKA ZAKHO ZIYENZA AMAGAMA AYAKHAYA - Aluhlaza, ngo-1964
35. IZIFUNDO EZIKHULULEKILEYO - I-Playtex, 1930
36. BUKA MA, AKHO IZINTO! - I-Crest Toothpaste, ngo-1958
37. UMANGBE UKUVALWA NGAYO - NGOKUBA NGOKUBA NGOKUBA NGOKUBA - I-Oreal, 1991
38. I-MELTS NGOKWENZA KWAKHO, AWAKHO EMIZWENI YAKHO - M & Ms, 1950
39. I-GILTA YOKUPHILA KWAMAGOTTA LOTTA - IBhodi Yokuthengisa Ubisi, ngo-1982
40. I-MMM EYENZEKA - I-Campbell's Soup, 1930s
41. UKUPHILA KWAMI, UKUPHILA KWAMI - Guinness, 1936
42. Akekho ingane ebelethwe ukupheka - Save The Children, 2011
43. Awukho FT, AKHO I-COMMENT - Financial Times, ngo-1982
44. NGAPHAKATHI NEMPOP, AWUKWAZI UKUQALA - U-Pringles, ngo-1990
45. FUNA UKUFUNA ISIKHATHI - I- Charmin , ngo-1964
46. HLELA, HLELA, FIZZ, FIZZ, OH KUNGANI UKUHLELA OKUYE - U-Alka Seltzer, ngo-1953
47. UKUPHILA KWENKONZO YOKUPHAKATHI EMHLABENI - Carlsberg, 1973
48. THOLA I-TIGER NGOKWENZEKA KWAKHO - u-Esso, ngo-1964
49. FUNDA UKUPHILA KANYE NOMUNYE WONKE - AT & T, 1979
50. KUKHULUMA NAMAPHUMA - FTD Interflora, 1917
51. SCHH ... UYAZI WHO - Schweppes, 1962
52. QHUMANA NOKUTHUTHA - Chanel No. 5, 1979
53. SNAP! QAPHELA! POP! - I-Rice Krispies kaKellogg, ngo-1932
54. UHLULELA UKUPHILA KUKHULU, UKUPHILA OKUQALA - UMiller Lite, 1974
55. ISICELO SESAYENSI - Zanussi, 1981
56. IBHANKI LOKUPHAKATHI LOKHO LAYHO YEBHO - iTrasti Savings Bank (TSB), 1980
57. UMUNTU OMFANELE UKUTHOLA - UGillette Razors, ngo-1989
58. I-CAR IHLANGANISIWE YI-TOYOTA - iToyota, 1986
59. I-CHAMPAGNE YE-BOTTLE BEER - UMiller Beer, ngo-1950
60. UKUQALA KWEZINDABA. ORANGE OF ORANGE - Orange, 1994
61. IPHASI LOKUQALA OFUNA UKUTHOLA - Amadonsoni, ngo-2009
62. I-BANK yokulalela - Midland Bank, ngo-1990
63. I-MILK CHOCOLATE MELTS ENKULWENI YAKHO, AYISIKHATHI YAKHO - M & Ms, 1954
64. EZINYE I-WHITE MEAT - Ingulube, 1986
65. I-PAUSE EYAFUMA - Coca Cola , 1927
66. I-MACHINE YOKUPHILA OKUQALA - BMW, 1975
67. I-UNCOLA - 7UP, 1973
68. IZINYE IZIMALI EZINGAKHO ZIKHONA. KUNYE NONYAKA YONKE, KUBA MASTERCARD - Mastercard, 1997
69. CABANGA OKUFANELEKILE - Apple, ngo- 1990
70. CABANGA IMINYAKA - Volkswagen, 1959
71. I-VORSPRUNG DURCH TECHNIK - Audi, ngo-1982
72. SONKE SIKHONA KIA-ORA - Kia-Ora, 1980
73. SIPHUMA UMSEBENZI - I- Avis , ngo-1962
74. OKUFANELEKILE LAPHA, IZINGA LAPHA - Las Vegas, 2002
75. Uma kungenjalo, NGOKUPHEPHA KUZOKUBA KUPHELA - FedEx, ngo-1982
76. LAPHO LIPHUMA, LAKHO - I-Morton Salt, ngo-1912
77. LAPHO UKUKHETHA NGOKUBA UKUFUMA OKUFANELE Kakhulu - i-Hallmark, ngo-1934
78. LAPHO I-BEEF - Wendy's, 1984
79. WOTALOTIGOT! - Smarties, 1961
80. NIZINHLOKO EZINHLE - Allstate, 1950s
81. ABANGANE ABAKHELELEKILE - Ukufinyelela iKhadi Lesikweletu, 1978

Manje, ngemva kokukhangisa okuhle kwekhulu, akuwona wonke umaka owakwazi ukuwenza ohlwini. Abanye abagijimi abaqaphelayo bafaka ukuthi "Kuyinto Elula Kangako" ye-Polaroid, " Bayabakwa-Grrrreeeat " yama-Flakes Frosted, naku- "This Bud's For You" we-Budweiser.