5 Amathiphu Wokukhangisa Ukusiza I-Non-Inzuzo Yakho Iphumelele
Uma uhilelekile ekukhangiseni nasekukhangiseni kwe-non-profit, uzokwazi ukuthi imali ihlale ikhathazeka. Okungcono, ufuna wonke amaqembu azinikezele ukuthi ahambisane nesizathu osizayo, futhi i-ROI enkulu yindlela ewukuphela kokuqinisekisa ukuthi imali isetshenziswa ngokuhlakanipha. Ngakho-ke, uthola kanjani abantu ukuba banikele, futhi bakhulise imali ngaphandle kokushaya isabelomali? Nazi amathiphu angu-5 ukuze uqale.
Cela abahloli be-Ad ukuba banikeze imisebenzi yabo, noma basebenze ngamanani okunciphisa
Cishe wonke ama-ad ad, umxhumanisi we-PR, kanye ne-freelancer bazoba nesilinganiso esikhethekile sokunciphisa umsebenzi wosizo, kanye nonzuzo.
Manje, kungase kubenze bakwazi ukuphuma ngaphandle kwethimba lakho ngokwezimali, ngisho noma kungama-50%. Uma kufanele ube nalowo mchwepheshe, kungakhathaliseki ukuthi ungumkopishi, umqondisi wezobuciko, umklami, umkhiqizi, noma omunye onguchwepheshe, uhlale nabo futhi ube nengxoxo enengqondo. Batshele ukuthi yini oyidingayo, ukuthi yini ongayithola (noma ayikwazi), nokuthi yini ongayinika yona esikhundleni semali. Ngokwesibonelo, abanye abantu bazonikela ngemisebenzi yabo mahhala ngokushintshana komsebenzi othile omkhulu wephothifoliyo yabo. Abanye bayokwenza ekuxhumaneni, noma bathuthukise kusethi yabo yamakhono. Isifundo esikhulu lapha lapha nje; uma ungaceli, awusoze wazi.
2. Thatha inzuzo yohlelo lwe-Google Ad Grants
Uma unesizathu esizwakalayo, ungathola imali engathà sina ukuyisebenzisa ku-Google Adwords. Idizayinelwe ukusiza ukungenzi inzuzo, futhi ucele iminikelo, uhlelo lwe-Ad Grants lungasetha imali yakho engenayo inzuzo nge $ 10,000 ku-Google AdWords ukukhangisa njalo ngenyanga.
Lokho kungu-$ 120,000 ngonyaka ekukhangiseni, akukho neze izindleko kuwe. Yiqiniso, akuyona nje elula njengokugcwalisa ifomu nokuthola ukufakwa kwamahhala. Kufanele udlule ukuhlolwa kokufaneleka. Bona ukuthi ungathola yini le nzuzo enhle ngokuchofoza lapha. Kodwa umthetho osheshayo wesithupha yilokhu; kuzodingeka ubambe isimo sezomthetho esivumelekile, uvume futhi uvumelane nezitifiketi ezidingekayo ze-Google Grant, futhi ube nesayithi elisebenzayo elingenalutho.
3. Yakha Into Engenazo Ukukhululeka Okukhulu
Igama elithi "igciwane" lisetshenziswe kabi ekukhangiseni kulezi zinsuku. Futhi uma othile ecela i-viral video, lokho abakushoyo ngempela "ngithole izigidi zezimboni ngenani elincane lemali elingenzeka." Ngezimboni eziningi, lokho kunzima. Kodwa uma kuziwa ezingelona inzuzo, kunesimo somvelo sokuthi abantu bafune ukwabelana ngalokho abakubonayo. Bazi ukuthi bazosiza isizathu esihle. Kodwa, ngeke baxoxe okuthile okungazinhle noma okungafanelekile. Ngakho-ke, cabanga ngezindaba ongatshela ukuthi uxhumane nabantu ezingeni lomzwelo. Kukhona okungokoqobo, mhlawumbe okusekelwe endabeni yeqiniso, futhi ngokuziphatha okuhle. Nasi isibonelo esihle.
4. Thola i-"Donate Now" Inkinobho Elandelwe ekhasini lakho le-Facebook
Noma kunini lapho ungathola khona okuthile ukuze uhloniphe okungewona inzuzo, futhi ufune inzuzo, kufanele ugxume kuso. Inkinobho ethi "Donate Now" ku-Facebook iyindlela ephelele yokwenza kokubili, futhi kuthatha umzamo omkhulu kakhulu engxenyeni yakho. Isigaba sakho sekhasi le-Facebook kufanele sisethelwe ku- "Non-Profit Organization" ukuze le nzuzo isebenze. Kudingeka wenze ezinye izinto ezimbalwa ukuze wenze kube khona, okuwukuthi konke okuchazwe lapha ekhasini leBhizinisi le-Facebook.
5. Spread iZwi Through Izenzakalo kanye Izibopho
Ungase ungabi nemali yomkhankaso ohlanganisiwe ngokugcwele, noma ngisho nomkhankaso ohlala kuphela esikhaleni se-digital.
Kodwa, ungasebenzisa imbangela yakho ukwakha imicimbi kanye nokukhuluma okubandakanyekayo okwenyuka kakhulu, futhi wenze umsebenzi omkhulu wokusakaza igama kuwe. Ungakhuluma esikoleni noma ebhizinisini ngomsebenzi owenzayo, futhi kubaluleke kangakanani? Uma kunjalo, thola othile ukuthi alifake ifilimu futhi ayibeke kuyi-intanethi. Ungafaka isicelo sokukhuluma kumcimbi we-TedX wendawo. Unabantu abaningi emhlabeni wonke, kodwa udinga ukuba nenendaba enhle ukutshela. Ungase futhi uthathe umcimbi wokusiza onokuthile okwenzekayo, futhi umeme izimiteshi zendawo zendawo ukuba zihlele bese zixoxa nawe. Mhlawumbe kuwumzamo wokuphulwa komlando wokukhulisa imali yakho engeyona inzuzo. Noma kungaba into yokufundisa ukuthi iziteshi zezindaba zingathanda ukutshela izethameli zabo mayelana.
Thola smart mayelana nendlela ozikhuthaza ngayo, futhi ungabona izimali ezincane zezimali ziletha ukubuyisa okukhulu.