Izinto Okumele Zizigweme Lapho Ubhala Isifinyezo Sokudala
Ukudala okuncane akusoze kwaphela. Imboni yokukhangisa izoshintsha futhi ihlukanise; abezindaba bazoshintsha, khona-ke izwe lizobe lingabonakali. Kodwa imikhankaso yokukhangisa izoqala njalo ngokufushane, futhi kungcono, kungcono umphumela we-ejensi yakho, kanye neklayenti lakho.
Esikhathini esedlule, izihloko zibheke ngezindlela ezifanele zokubhala okwesikhashana. Noma kunjalo, ngezinye izikhathi kubalulekile ukubuka izindlela ezingalungile zokwenza okuthile. Nazi ezinye amaphutha avamile abaphathi be-akhawunti, ngisho nabaqondisi be-akhawunti, okwenzayo uma ulungiselela okwesikhashana. Gwema lezi, futhi uyingxenye emfushane.
Unganikezi Ulwazi Olukhulu
Lokhu kungase kubonakale ku-counter-intuitive. Ngemuva kwalokho, uma ithimba lokudala likwazi ngokwengeziwe ngomkhiqizo noma isevisi, kungcono ukuthi imibono yabo ibe ngcono, kunjalo? Yebo, yebo, kodwa akusiyo indawo yokwenza lokho kuphakamisa okunzima. Okufingqiwe kuyadingeka ukuthi kube nje - okufushane.
Ungafaka yonke ucwaningo olukhulu olwenzile kumadokhumenti asekelayo owawunikezayo. Kodwa uma unikeza i-page elifushane lama-28 eqenjini lokudala, ngeke bakuthande kakhulu. Yigcine imfushane, faka izinzuzo eziyinhloko, futhi uvumele ukuba benze ngokwabo ukumba ngaphakathi kocwaningo olunikezayo.
Ungayigodli iKlayenti
Ngaphambi kokuba ubhale okwesikhashana, uzohlangana neklayenti izikhathi eziningana, futhi uphinde uthumele ama-imeyili namakholi wefoni.
Inhloso yalokhu ukulungiselela. Ufuna ukuthola ulwazi oluningi ngaphandle kweklayenti ngaphambi kokuba uqale ukubhala. Kungumsebenzi wakho ukunciphisa lokhu, ukhula ngolwazi olungadingekile, futhi unikeze isiqondiso esicacile. Kodwa nabo bonke bayazi, ezinye izinto zingalahleka ekuhumusheni. Iklayenti idinga ukubona okufushane ngaphambi kokuyihambisa kumnyango wokudala. Banike ukuthi basayine kuwo, noma babuze ukuthi yini okudingeka iguqulwe. Uma iklayenti engavumelani nesikhashana, yiziphi amathuba ukuthi bazovumelana nomsebenzi ophumayo?
Unganiki Njalo Ingxenye Yesikhashana Sokulingana Okulingana
Yonke imifushane yokudala ihlukile. I-ejensi yakho ingaba nezinxenye eziyishumi ngokufushane kwayo. Abanye bangase babe nezithupha noma eziyisikhombisa. Kodwa into eyodwa okufanayo ebhodini isisindo; kufanele uchithe isikhathi esiningi kwezinye izingxenye zesikhashana kunezinye. Esikhathini esiningi, isingeniso, ukuhlinzekwa kanye nesikhathi singasuswa ngokushesha. Izwi lezwi, elibhekiswe kubantu, elithatha isikhathi esiningi. Ungadinga umnyango wokudala ukuze uhlole lokho. Futhi isiphakamiso esisodwa sengqondo, esivame ukuthatha isikhathi esiningi. Abanye abaphathi be-akhawunti bachitha isikhathi esengeziwe kwi-SMP kunanoma iyiphi ingxenye emfushane ehlangene.
Lona ifulege oyifaka esihlabathini; i "x uphawu lendawo" yethimba lokudala. Kudinga isisindo esikhulu.
Ungakugijimi
Awusona isikhathi sokulondoloza ngokuphonsela masinyane ndawonye ukudala okuncane ukuze unike ithimba lokudala isikhathi esiningi sokusebenza kuso. Empeleni, uchitha isikhathi. Isikhathi esifushane esibhaliwe sizobangela izinkinga ekuhambeni. Mhlawumbe, uma lesi sifushane asiboshiwe phansi, umsebenzi wokudala uzobe usuphelile futhi uzodingeka ubuyele ebhodini lokudweba. Ngakho-ke ngeke nje uchithe isikhathi somuntu wonke kuphela, kuzodingeka ubhale okwesikhashana. Konke okwenzile ukulibazisa ukungenakugwema.
Ungayinaki i-Research and Focus Groups
Kukhona isikhathi nendawo yocwaningo kanye namaqembu okugxila . Futhi leso sikhathi ngaphambi kokuba uqale ukusebenza emkhankasweni. Emva kweqiniso, lapho umsebenzi usuqedile, ungase ulingeke ukuba "uhlole" izikhangiso namaqembu okugxila.
Lokho, cishe ngaso sonke isikhathi, ukuchitha isikhathi esiphelele. Kodwa kusengaphambili, ungasebenzisa lawa maqondana nomthengi ukuze ugxile okwesikhashana. Isibonelo, i-Old Spice "Umuntu Ongahle Uthume Njengamanje" izikhangiso zivela ekuqondeni okulandelayo komthengi - "Amakhosikazi namantombazane angase athenge ukuhlanza umzimba komzimba kunamadoda." Lokhu kuholela emkhankasweni owawuphumelela kakhulu. Thola ulwazi lwakho bese ubanika ithimba lokudala; zizoziphendulela zibe zegolide elihlanzekile.
Ungathumeli i-Short and Short for Hope
Njengoba amahhovisi abe yi-paperless, umkhuba omubi uqale ukuthuthukisa. Abaphathi be-akhawunti babhala izikhalazo, bahlela, futhi bafika endaweni enhle. Bese-ke bayithumela kumaqembu okudala bese bethi "noma yimiphi imibuzo, ngiphonsa umugqa." Cha. Izikhathi eziyinkulungwane, cha. Inqubo yokwazisa ukudala idinga ukusebenzisana kwabantu. Noma yiliphi iqembu elihle lokudala lizoba nemibuzo njengoba ubathatha ngokusebenzisa okufushane. Bazofuna ukwazi ulwazi okungenakuqukethwe okufushane noma nje nje okungaqondakali kakhulu ngokuthanda kwabo. Bayafuna futhi ukukhetha ubuchopho bakho. Uma weqa le ngxenye, wenza yonke i-ejenti ukuthi i-reservice. Ngisho noma ungakwazi ukuhlangana ubuso nobuso, shayela ithimba. Umhlangano wokuqeda amaminithi angu-20 ungagcina amahora ngemuva nangemva kwalokho.