Iyini i C? Lokho kuzoxhunyaniswa . Amalungu walesi sizukulwane axhunyiwe kubantu nasezintweni ngezindlela esingakaze sizicabange esikhathini esidlule.
Imithombo yezokuxhumana, amagajethi, nobuchwepheshe obungenawaya bavumela i-Generation C ukwabelana ngemininingwane ngendiza. Ukuze ubeke lokhu okubhekayo, nansi ezinye izinombolo mayelana nemikhuba yazo kusuka ku-Google / IPSOS / ManjeKuphi ukufundwa neminye imithombo:
90% yakha okuqukethwe ngenetha okungenani ngenyanga
Ama-83% athumele isithombe ku-intanethi
U-76% uvakashela i-YouTube masonto onke
59% babheke i-intanethi njengomthombo wabo oyinhloko wokuzijabulisa
U-56% ulandele ngemuva kokubuka izikhangiso ku-YouTube
Ama-55% axhunyiwe kubantu abangu-100 noma ngaphezulu ngokusebenzisa imidiya yomphakathi
Ukuchaza isizukulwane C ngoNyaka Wokuzalwa
Abanye abacwaningi bathanda ukuchaza isizukulwane C ngokuya lapho amalungu ayo azalwa khona.
Isibonelo, i-CEFRIO, iqembu lezokudlulisela ubuchwepheshe kwezobuchwepheshe e-Quebec, Canada, izigxobo zikaGeneration C njengeqembu labantu abazalwa phakathi kuka-1982 no-1996.
Lokhu kuzokwenzela i-Generation C ngaphakathi kwesiGungu se-Generation Y noma seMillennial. Ngokusho kocwaningi uWilliam Strauss noNeil Howe, ababhala izincwadi eziningana ngezindlela zokukhiqiza, iMillennials yazalwa phakathi kuka-1982 no-2001.
Ukuchaza isizukulwane C ngokugxila kwezobuchwepheshe: ama-Digital Natives
Abanye bakhetha ukuchaza i-Generation C njengeqembu elithi "psychographic", noma inani labantu abanayo isimo sengqondo esifanayo, kungakhathaliseki ukuthi yizici zobuntu, izindinganiso, izimo zengqondo, izithakazelo, noma izindlela zokuphila.
Kule ncazelo, amalungu kaGeneration C wonke anesici esivamile sokuba "abantu base-digital" abaphendukela kwi-Intanethi ngokwemvelo futhi baningi ukwenza izinto eziningana, futhi kakhulu kakhulu iWeb 2.0-savvy.
UDan Pankraz, onguchwepheshe wezokuhlela osemusha ejensi lokudayiswa kwedijithali e-Sydney, e-Australia, uthi kunezici eziyisihlanu eziyinhloko zeGeneration C:
- Uthando lwendalo nokuqukethwe 'mashing' - Bangakwazi ukususa amandla abo okudala ngokusebenzisa amagajethi yakamuva nama-gizmos. Izinkampani zichitha izigidi zemikhiqizo yokuthengisa i-dollar ekhuthaza lesi sizukulwane ukuba sibonise amakhono abo okudala.
- Ukuthambekela ukwakha imiphakathi esebenzayo - I-Gen C ifuna ukuba ngumphakathi womphakathi - inthanethi, ukuze ukhulume ngokuqondile. Emva kwakho konke, iningi lazo lingakaze likwazi iqiniso ngaphandle kwe-internet yobudala. Basebenzisa ama-mediums ukuze bahlale bexhumana nabangani, umndeni, nabathintana nabo bebhizinisi futhi bahlanganyele nabantu abanezintshisekelo ezabelwana ngazo
- I-gravitation kuma-media media social - Lapha bangabamba iqhaza ezingxoxweni mayelana nemibono ehlukene futhi bazibandakanye ezingxoxweni zamasiko. Bahlale benolwazi mayelana nezimbangela ezibalulekile kubo futhi bathathe isinyathelo sokuthuthukisa imvelo ezungezile.
- Isifiso sokulawula - Ukufinyelela kolwazi kuvumela ukuba bakwazi ukulawula izimpilo zabo siqu, futhi banelisekile ngesinkimbinkimbi ngoba bahlomele kahle ukubhekana nayo.
- Isifiso sokusebenza ezimbonini eziningi zokudala - Abafuni ukuvinjelwa izakhiwo zomphakathi ezinzima. Uzobona ngaphansi kwabo basebenzela izinkampani ze-Fortune 500 nokuningi ngokuqala.
Ngokomcwaningi wezokukhangisa wase-UK uJake Pearce, iminyaka ayinandaba uma echaza iGeneration C. Ungaba ngumntwana wezingane (owazalwa phakathi kuka-1946 no-1964) futhi ufanelekela njengengxenye yeGeneration C ngoba u-Facebook noma i-YouTube kakhulu.
Noma ungase ube yingxenye yesizukulwane seMinyaka eyiNkulungwane futhi ungabi yingxenye yeGeneration C uma ungazange uqhubekele ekudalweni kokuqukethwe noma kumabonakude wezokuxhumana. Njengoba lo mbiko weGoogle ubeka, "Akuyona iqembu leminyaka; kuyisimo sengqondo nomqondo ochazwe izici eziyinhloko. "
Ngakho Incazelo Yalo Isizukulwane C Uyayamukela?
Kwezinye izimo, umehluko phakathi kweGeneration C no-Y kungenzeka ukuthi awunandaba, ngoba eziningi zezinkulungwane zeminyaka empeleni ziyi-tech-savvy kakhulu futhi ziye zabhalwa kwi-intanethi kusukela zisencane kakhulu. Abaningi babo bazoba ngokwemvelo bangene esigabeni Gen C.
Ngenkathi incazelo ye-psychographic ye-Generation C ingase ibonakale ibanzi kakhulu kwabanye, kudingeka sicabange njengendlela ehluke ngokuphelele yokuchaza iqembu labantu - eliphuma ekamelweni lokufaka abantu bazo zonke ubudala abanamathenda.
Kulokhu, mhlawumbe sidinga igama elingcono leli qembu, njengoba igama elithi "isizukulwane" lingabangela ukudideka.
Lesi sihloko selokhu savuselelwa nguLaurence Bradford.