Okuqukethwe okuhlala kuhlanzekile kuze kube phakade kungasiza iwebhusayithi yakho ithole ithrafikhi engaphezulu
Okuqukethwe okujwayelekile: Incazelo kanye nokuthi isebenza kanjani
Igama elivamile elivame ukusetshenziselwa abahleli ukuchaza izinhlobo ezithile zezindaba ezihlala zithandekayo kubafundi .
Okuqukethwe okwenziwe njalo kwesikrini kunokuqukethwe okuhlale kusebenza-kufana nendlela izihlahla ezivuthiwe zigcina amaqabunga azo unyaka wonke.
Okuqukethwe okuthakazelisayo nokwaziswa okungazange kudlule kuyadingeka ukuze kutholakale ku-intanethi ngezinjini zokusesha. Okuqukethwe kwansuku zonke kungasiza ukuletha ithrafikhi kuwebhusayithi yakho futhi ubambe isikhundla esiwusizo ezinkampanini ze-search engine izinyanga noma ngisho neminyaka kusukela lapho ishicilelwe okokuqala.
Okuqukethwe okuqhubekayo kwesikhashana kanye ne-Search Engine Optimization
Ukuze uqonde kangcono ukuthi kungani okuqukethwe okwesibhakabhaka kunamandla, kubalulekile ukuqonda ukuthi ukusebenza kwe-injini yokusesha kusebenza kanjani.
Izinjini zosesho zisebenza kulezi zinyathelo ezintathu ezilandelayo:
- Ukukhahlela (ukutholakala kokuqukethwe)
- Ukukhomba (ukuhlaziywa kwamagama angukhiye nokugcina okuqukethwe)
- Ukubuyisa (lapho umbuzo womsebenzisi uthola uhlu lwamakhasi afanele afana namagama angukhiye angenayo)
Izinjini zokusesha zihlala zisebenzisa iziphequluli (ama-robot wesofthiwe) ukukhwabanisa amakhulu ezinkulungwane zamakhasi ewebhu akhona ngamagama angukhiye ahambisana nombuzo wosesho womsebenzisi
Ingxenye ye-algorithm yokukhomba amakhasi ewebhu ihlanganisa idatha ephathelene nokuqukethwe okwedlule noma okuphelelwe yisikhathi okungakaze kube nemibono eminingi noma ithrekhi emlandweni wamanje. Isibonelo, uma kuyindaba mayelana nokukhokha kwamazinyo ngonyaka othize, izinsipho zizoloba lelo khasi ngokufanele.
Kodwa umbuzo ojwayelekile ngokwengeziwe ukuthola ukuthi "isilinganiso somholo wesazi wamazinyo" ngeke sibeke okuqukethwe kulo nyaka odlule phezulu kwemiphumela yokusesha injini.
Kusukela okuqukethwe okubuhlaza okwedlule kungenayo usuku lokuphelelwa yisikhathi futhi ngokuvamile kusebenzisa amagama angukhiye angasetshenziswa kaningi, bese kuye ngokuthi umbuzo, izinjini zosesho zivame ukudonsa ucezu oluthile lwesibalo esivunde kaningi.
Amagama angukhiye nokuqukethwe oku-Evergreen
Ukubhala okuqukethwe okwesibhakabhaka okuzungezile ngamagama angukhiye okuletha ukubaluleka kuwebhusayithi yakho kuzosiza izinjini zokuqondisa abafundi ngokuqondile ekhasini lakho. Isibonelo, uma ngabe iwebhusayithi yakho imayelana nempilo nokuqina, ukubhala okuqukethwe usebenzisa amagama angukhiye afana ne "best practice exercises" kungabhekwa njengesihloko esibuhlaza esibuhlaza, ngoba izethameli zakho cishe zifuna njalo ukuqeqeshwa komlenze ongcono, akunandaba nonyaka .
Yini Okuqukethwe Kwama-Evergreen Akuyona
Ukuze uqonde ngokugcwele indlela yokukhiqiza okuqukethwe okuphakade, kudingeka uqonde ukuthi yiziphi izinhlobo zezindaba nezicucu akusikho isikrini.
Izihloko ezifaka imibiko yamanani kanye nezibalo ezingahle zishintshe noma ziphelelwe yisikhathi zinezindlela eziwusizo zokusebenzisa. Uma ushicilela ucezu lwezinto ezinjengalokhu, kungcono ukucacisa, ngoba omunye angase afune ulwazi kusukela ngonyaka owenziwe ngezinhloso zokuqhathanisa. Kodwa ungalindeli ukuthi uthole okuningi kwe-traffic web njalo.
Imibiko yamanje izitayela zokugqoka noma izitayela zefashini zihlelwe ngokushesha kakhulu, njengoba kuzodingeka izinkomba zokuzijabulisa ze-pop kanye namafayili.
Amaholide noma ama-athikili wonyaka azivame ukuluhlaza. Kodwa-ke, uma okuqukethwe kungokwanele, ukusesha ulwazi mayelana namaholide wonyaka njengeKhisimusi, i-Halloween ne-Easter ingathola iwebhusayithi yakho ngalezo zinsuku zonyaka.
Futhi ngokwemvelo yabo, imibiko yezindaba ayisoloko inesibhakabhaka kodwa iba nokubaluleka kokuqukethwe komlando nokudala irekhodi lomphakathi.
Izindlela Ezinhle Zokudala Ukuqukethwe Okuvamile
Ngezansi kunezinye izindlela ezijwayelekile zokulula isikhathi sokuphila sendaba.
- Ukuphendula umfundi we-FAQ's (imibuzo evame ukubuzwa)
- Ukunikeza amathiphu embonini, "kanjani" izihloko noma iseluleko
- Ukuchaza imiqondo evamile embonini yakho kubafundi bakho
- Faka ubufakazi bobufakazi nezibuyekezo zomkhiqizo (kodwa lezi zingase zikhohlise ngoba imikhiqizo ivame ukufakwa esikhundleni samamodeli amasha).
Ukwenza umzamo wokwakha izicucu zesikhathi esihlala njalo kwiwebhusayithi yakho ngenkathi ugcina i-SEO engqondweni kuzokusiza ukuthi unikeze abafundi bakho okuqukethwe okuwusizo abangabheka emuva ezinyangeni noma eminyakeni ezayo.