Funda ukuthi ungayisebenzisa nini futhi kanjani ukusebenzisa izithombe ezithombeni
Uma uthi isitoreji sithombe kunoma ngubani owufanele usawoti wabo ku-agency yokukhangisa e- departmental creative , lowo muntu cishe uzokubuka ngxube lokudelela nokwesaba-ikakhulukazi ukudelelwa.
Naphezu kokuba izitoko zihlala zitholakale zitholakale ezithombeni zazo minyaka yonke, ama-agent amaningi amakhulu ayabathinti neze. Kodwa kungani iningi lizondwa yizinja eziphezulu futhi zithandwa izitolo ezincane? Ngaphambi kokungena ezindabeni, ake sibheke ukuthi yisiphi isithombe sezithombe.
Incazelo eyisisekelo
Isithombe sezithombe kufana nezembatho ozithengayo emotweni esitolo esithandwayo. Kungakhathaliseki ukuthi kubukeka kahle kanjani, ngeke ube yedwa umuntu ogqoke lo mdwebo.
Izithombe ze-Stock zithathwa ngaphandle kwanoma yiluphi uhlobo lwesabelo noma zifushanwe kusuka ejensi noma iklayenti. Abathwebuli bezithombe bathatha amahlumela bese behambisa ezindlini zamasheya ukuze bathole ilayisensi. Lezi zibhamu zingathengwa ngentengo ethile ngokusekelwe ekusetshenzisweni noma ngemali ephansi. Ama-shots atholakale kunoma ubani ofuna ukuwathenga, okuholela ekutheni ezinye izibhamu zisetshenziswe kaningi ngamakhasimende amaningi ahlukene.
Izinkinga
Ngokuvamile izithombe ze-stock zibhekwa njengesithakazelo esimpofu sokudubula kwesithombe. Amahlumela athathwe kusengaphambili futhi athulwe "njengokungathi," ashiye ithuba lokuqondisa kabusha indaba, ukulungisa ukukhanyisa, noma ukuthatha isibhamu kusuka engeni ehlukile. Futhi lokho kungukuqala nje. Nazi ezinye zezinkinga ezinkulu ngezithombe zesitoreji nomfanekiso:
- Isithombe se-Stock asiyona yangempela. Ungalokothi uvale. Izithombe azikaze zithathwe ngemikhiqizo ethile noma imibono engqondweni futhi ngokuvamile ayifuni ekusebenzeni. Sesha amasayithi afana ne-Getty Images noma i-iStockPhoto yento ethi "umndeni ojabulayo" noma "ukudlala nezilwane ezifuywayo." Uzobingelelwa ngezithombe eziningi ezibukeka zifana nazo, ngezinga elihlukile lekhwalithi.
- Izithombe zezithombe zingathengwa nanoma ubani. Inkinga enkulu nalokhu kungukuthi ungubani. Uma ukhiqiza noma yini usebenzisa isithombe se-stock, kungaba yi-flyer noma i- billboard, usebenzisa izithombe ezitholakalayo ukuze omunye umuntu athenge futhi asebenzise. Izinkampani ezincane ezincane zibone izikhangiso zazo zibukeka futhi zizizwa njengezikhangiso ezivela kwezinye izinkampani ngoba ziqukethe izithombe ezifanayo. Akukuhle ukuma ngaphandle. Ngezinye izikhathi ungaxoxisana ngamalungelo akhethekile, kodwa lawo malungelo afika ngentengo ephakeme futhi azophelelwa isikhathi.
- Isithombe se-Stock ngokuvamile siwukuchofoza. Bheka noma yikuphi isayithi lesithombe se-stock futhi uzobe uhlaselwe izithombe ezidiniwe ezindala zabesomabhizinisi ukulinganisa kwi-tightropes, imindeni ehleka phambi kwe-TV, nabantu abakhomba okuthile kude. Uma unomqondo omuhle ngomkhankaso, cishe cishe ngeke uwuthole ukwenziwa emtatsheni wezithombe zesitokisi. Futhi uma wenza, khumbula ukuthi noma ubani angayisebenzisa.
Izinzuzo
Izithombe ze-Stock zisebenzise, okuvame ukwehla ngesivinini, isabelomali, kanye nabezindaba. Nazi ezinye zezinzuzo ezinkulu kakhulu zezithombe zesithombe nomfanekiso:
- Izithombe ze-Stock zihle kakhulu kuma-comps kanye nama-mock-ups. Lesi yisona sizathu esikhulu kunazo zonke ezifana nesitoko. Uma ulahla umqondo ngesethulo samaklayenti, asikho isikhathi noma imali yokwenza ukudubula. Eqinisweni, kungaba ukuchitha isikhathi lapho ucabangela ukuthi kuningi kangakanani okushiwo imibono. Ungathola umqondo ngokushesha ngokuhlanganisa ndawonye izithombe ezihlukahlukene zesitoreji ukudala isithombe esiyingqayizivele. Yiqiniso, kuyinkimbinkimbi futhi isisombululo esincane kunoma yikuphi ukusetshenziswa, kodwa kunele ukuveza ukuthi isithombe sokugcina singabukeka kanjani. Imitapo yesithombe se-Stock ngokuvamile ikuvumela ukuba ulondoloze ama-res comps mahhala mahhala.
- Isithombe sezithombe ashibhile futhi sisheshe kunokudutshulwa kwesithombe. Ezimweni eziningi, kuthatha amasonto ambalwa (noma ngisho nezinyanga) ukuxhumanisa isithombe sokuqala sithombe. Futhi lokho kuthatha imali, futhi. Nge-stock photography, konke kwenziwe kuwe futhi ulungele ukuya. Konke okumele ukwenze ukuveza inani futhi uthole imvume yenkampani.
- Isithombe sezithombe sitholakalayo ukuze ulande ngokushesha. Uma isikhathi sisekuseni, isitoko siyatholakala ngokushesha.
- Ukuze uthole izincwajana, amawebusayithi, abahleli, nemisebenzi encane, isitoreji sihle. Uma unesabelomali esilinganiselwe, isitokisi singase sibe ukuhleka okuhle kwamaqhinga wokuphromotha angatholi ukunakekelwa kwezindaba zomphakathi. Ngaphezu kwalokho, awudingi njalo ukudubula kwendabuko ebizayo ukuze wenze iphuzu lakho. Thatha lesi sihloko. Isithombe sitholakala ku-Getty, i-library enkulu yesitokisi, futhi kuyindlela enhle yokuholela kulokhu okushiwo. Ukudubula okubizayo kungaba izindleko ezivimbelayo futhi kuthathe isikhathi eside kakhulu.
Izinhlobo Eziyinhloko Eziyinhloko
Izinhlobo eziningi zezithombe zamasitoreji ziyatholakala kulezi zinsuku, kodwa eziyinhloko ezimbili zihlala zilawulwa ngamalungelo futhi zingenamakhaya . Bobabili banezikhwepha kanye nobuthakathaka, futhi izindleko zihluke kakhulu phakathi kokubili.
- I-stock-managed (RM) stock photography iyabiza kakhulu. With stock RM, unezindleko eziningi ukucatshangelwa. Intengo yokugcina yesithombe sesitoreji iyoxhomeka ezintweni eziningi, kuhlanganise nokusetshenziswa, abezindaba, ubude bomkhankaso, ukuphrinta, indawo, ubukhulu, uhlobo lomkhakha, nokuphela. Ngenxa yalesi sizathu, izithombe ze-RM zingabiza izikhathi eziningi kunezibhamu ezingenamakhosi. Kodwa ama-shots ama-RM ngokuvamile ayimfanelo ephezulu.
- Izithombe ze-stock-free (RF) zezithombe zenani elibizayo. Kubalulekile ukuphawula ukuthi le mahhala ayisho neze izindleko. Kusho nje ukuthi isithombe asikhululekile futhi sitholakalayo ukuthenga isikhathi esisodwa, imali ehleliwe. Ungasebenzisa izikhathi eziningi ze-RF, futhi akukho mkhawulo wesikhathi. Kodwa-ke, kunemingcele yenani lezikhathi isithombe esingahle senziwe kabusha, futhi izibhamu ezingenamakhaya ngokuvamile ngokuvamile azikwenziwa njenge-RM shots.