Indlela Yokuthengisa Umqondo Wakho Ngama-Seconds 60 noma Ngaphansi
Awudingi ukuba ube ku-elevator ukunikeza i-pitch elevator. Eqinisweni, lokho kwenzeka ngokungajwayelekile. Ngakho-ke, yini ngempela i-pitch elevator? Yebo, noma ngabe awuzange uzwe leli gama, akusho ukuthi awukaze unikeze. Nasi isisekelo esiyisisekelo:
Thengisa Omunye Umqondo Wakho ku-60 Seconds noma Less
Yilokho kuphela. Ngokuyinhloko kuyinselele yokwenza umuntu ukuthi umqondo wakho, kungakhathaliseki ukuthi ungumkhankaso omusha wesikhangiso, umkhiqizo omusha noma isevisi, noma wena ngokwakho, omuhle esikhathini esithatha ukuba ikhefu lihambe phansi eziningana.
Futhi uma ungakwazi ukukwenza ngaleso sikhathi, usenkingeni. Kusho ukuthi uye wacindezela kakhulu into yonke.
Kungani i-Elevator Pitch ibalulekile?
Uma unomqondo wokuthengisa futhi uhlangana nomthengi ongakudinga, udinga ukugxila kuleso thuba bese uyifaka kumuntu ngokushesha, futhi ngokuzethemba. Uma beyi-CEO ematasa, ngeke ube nesikhathi eside. Kufanele wenze isethulo esiqinile , udlulise amaphuzu aphambili womkhiqizo wakho noma isevisi, futhi ushiye ukukhumbula okungazikhunjulwa.
Ungakwazi ukugoqa komunye walaba abathengi abangakwazi nganoma yisiphi isikhathi, kungaba yinkampani, emgwaqeni noma, njengoba isihloko sibonisa, ku-elevator. Uma lowo muntu ebuza "ngakho wenzani?" noma uthola ithuba lokwenza i-gambit yokuvula, kufanele ulungele.
Yiziphi izinto ezibalulekile zeNdawo Ehle Elevator?
Lokhu kuhluke kuye ngokuthi yini oyithengisayo. Kunezikole ezimbalwa zokucabanga kulokhu, kuhlanganise nalesi esihle kakhulu ngu-Expert Alyssa Gregory, kodwa kunezinto eziningana ezivamile.
Chaza Inkinga NeSombululo
Lokhu kuyisihluthulelo. Emashumini ambalwa okuqala we-pitch, ucacisa inkinga okwamanje, usebenzisa ulimi oludonsa olalele. Izindlela ezivamile zokuqala i-pitch zihlanganisa:
"Ungayithandi uma ..."
"Inkinga enkulu kakhulu ..."
"Kuyini ukubhekana nalokhu ..."
Ngemuva kokuthi ubone inkinga, ubeka isisombululo sakho, usebenzisa iningi lesikhathi sakho esisele ukuchaza ukuthi umkhiqizo noma isevisi yakho ihlangabezana kanjani nezidingo.
Kumele kube ebanzi ngokwanele ukugwema i-jargon yezobuchwepheshe kanye nezibalo, kodwa kube ngokuqondile ukuxazulula ngokucacile inkinga.
Wonke amazwi ahlulekayo
Ayikho indawo emkhakheni wezinhlobo zomlimi noma i-verbiage eyengeziwe. Uneminye imizuzwana engu-60, noma ngaphansi, ukuze umuntu athakazelise. Ngakho-ke, bhala i-pitch yakho, uyihlele, uyenze, uyinqume, uyenze, uyinqume futhi, futhi uqhubeke kuze kube yilo lonke igama ozisebenzisayo kubalulekile.
Imibuzo esheshayo
Ufuna ukubandakanya izethameli zakho. Indlela engcono kakhulu yokwenza lokhu ukuyibuza imibuzo ku-pitch. Labo bokuqala imibuzo okukhulunywe ngayo ekuqaleni kukhona okuhle, kodwa ungakwazi njalo ukufaka okuningi. Khumbula nje amagama "w" owawafunda esikoleni:
- YINI inselelo yakho enkulu manje?
- Ubani i-demographic yakho enkulu?
- KUNGANI abantu kufanele beze kuwe?
- Uzobe usulungele ukuthatha isinyathelo esikhulu?
- UBONA kuphi inkampani yakho eminyakeni emihlanu?
Futhi i-HOWs yeqiniso:
- INDLELA ibhizinisi?
- Uke waba nenkinga kangakanani?
- Unesikhathi esingakanani?
Yiba Ingxoxo, kodwa Yomsebenzi
Uhamba umugqa omuhle. Akekho ofuna ukuzwa i-pitch stale, elungiselelwe ngaphambilini. Kufanele uzizwe ngokwemvelo, njengengxoxo. Akufanele uzizwe sengathi ubhekene nethemba ngamasekhondi angu-60 e-fluff over-rehearsed. Kodwa ngesikhathi esifanayo, awufuni ukukhululeka kakhulu njengokungathi awusebenzi, ungakulungeli, uhlasele noma ukhohlwe.
Gcina upholile, ucabange ukuthi umuntu osebenza naye uyazi ukuthi uyazi futhi uyathemba, futhi ukhulume ngenhlonipho kodwa ngesifiso nokushayela. Cabanga nge- Columbo . Uhlonipha njalo, uhlale unomqondo ojulile, uhlale unamandla futhi akashiyi ngaphandle kokutshala umbono ekhanda lakho.
Yiba Nomdlandla
Uma ungenaso isithakazelo kulokho okufanele usho, kungani omunye umuntu kufanele abe? Udinga ukuba nesifiso sangempela salokho okuthengisayo, kungakhathaliseki ukuthi kuyinhlelo enkulu yemoto enikwe amandla yelanga, noma umkhankaso omusha wesikhangiso sevidyo zevidyo. Awugcini nje ukuthengisa lo mbono, uzithengisa ngokwakho (bheka lesi sihloko ngamaphutha okufanele uwagweme). Futhi ngaphezu kwakho konke, ujabule nalo!