Kungase Kuthole Rap Rap, Kodwa Ukukhangisa Kungaba Umsizi Wokuphila.
Uma ucabanga ngokukhangisa, uvame ukucabanga ngeqembu elikhulu labaphathi abasebenzisa amandla aphakeme emahhovisi ahlanzekile, kuhlanganise nama-hipsters ancike ezihlalweni zawo. Konke ngokuphathelene nokwenza imali, nokuthengwa komthengi. Konke lokho kuya kwe-TV nakuma-movie. Kodwa kukhona olunye uhlangothi lokukhangisa, futhi luyinto engavamile ukukhuluma ngayo.
Ukukhangisa Kungasetshenziswa Ukugcina Ukuphila.
Phakathi neminyaka (kahle, amashumi eminyaka ngempela), kuye kwaba nezinkulungwane zezikhangiso ezingazange zikhuthaze ukuthengwa kwezimpahla namasevisi.
Esikhundleni salokho, baye bafaka imininingwane; ulwazi olwenzela umphakathi, futhi lungavimbela ukulimala nokufa.
Ezinye zalezo zikhangiso ngeke wazikhumbule kahle. Omunye wemikhankaso ewuthonya kakhulu uma iminyaka eyishumi edlule ibe yiQiniso (www.thetruth.com). Usebenzisa uchungechunge lwezenzakalo ezinamandla, kanye nezigameko zomphakathi, umkhankaso Weqiniso uye wembula amaqiniso amangazayo futhi amangazayo ngokubhema. Kusukela kokungena kugwayi, kwinani labantu abafa minyaka yonke ngokubhema, kufaka phakathi ukubhema okungahambi kahle, iqiniso liye lafika ekhaya kanzima. Futhi kuye kwavimbela abantu abaningi ukuba bangabhemi, noma baqhubeke bebhema ngokwabo kulokho okungenzeka kube ukufa okubuhlungu.
Ukukhangisa kwe-AIDS
Ema-1980, mhlawumbe umkhankaso omkhulu wokulondoloza impilo wokushaya izikrini emhlabeni wonke kwakuwukuqwashisa nge-AIDS. Ngaleso sikhathi, kwakungaziwa kangako ngesifo, futhi kwaba isigwebo sokufa.
Izikhangiso ezinamandla ezivela kwezinye izitolo zokukhangisa ezinhle kakhulu emhlabeni zenza amanga amaqiniso amabi nge-AIDS, nokuthi yenziwa kanjani. Kamuva, lapho ukwesaba kuphazamisa iqiniso, ukukhangisa okuningi kwadalwa ukuze kwaziwe abantu ukuthi i-AIDS ayikwazi ukudluliselwa ngaphandle kobulili nokusetshenziswa okungenasisindo.
Kodwa lokho kuyisipho nje kuphela seqhwa elikhulu kakhulu.
Cabanga ukuthi ukhulunywe kangaki okuthile okwakusindisa ukuphila esikhathini esizayo; kungaba eyakho, noma othile owaziyo:
- Ngaphandle kokukhangisa okukhangayo kwamanye amagciwane, futhi ikakhulukazi umdlavuza wesifuba nomsila, abantu abaningi babengeke babambe ukusakazeka kwesifo ngokuhamba kwesikhathi.
- Ngaphandle kokukhangisa okudala nokunamandla okuxwayisa mayelana nezingozi zokusebenzisa i-meth, noma ezinye izidakamizwa ezilukhuni, abantu abaningi bebengabe behla emgwaqweni lapho bekungenakwenzeka ukubuyela khona.
- Ngaphandle kokushaya kanzima ukukhangisa komgwaqo, kuhlanganise nokusetshenziswa kwesibhande, ukugqoka, ukushaya izicathulo nokushayela utshwala, bekuyoba nezinkulungwane zabantu ababulalayo emigwaqweni eminyakeni engamashumi amane edlule.
Impact of Advertising Charity
Kulula ukuphazamisa ukukhangisa, ngoba iningi lenzelwe izizathu ze-capitalist. Ukukhangisa, ukumaketha, kanye ne-PR yizinto zamathuluzi amakhulu, futhi basebenzisa leli gunya ukushayela inzuzo futhi benze abantu abacebile baze babe nempumelelo. Kodwa zikhona njalo izinhlangothi ezimbili kuzo zonke izindaba, kanti nakuba uhlangothi lwezokukhangisa lungakahlelwa ngenye indlela, kusabalulekile ukuqaphela ukuthi ukukhangisa kwenziwe okuhle kakhulu eminyakeni edlule.
Kuyafaneleka futhi ukuphawula ukuthi uma iklayenti ingena ejensi efuna ukwenza okuthile okusindisa izimpilo, wonke umuntu osebenza kuleyo akhawunti uyathokoza kakhulu.
Hhayi, mhlawumbe ujabule yizwi elingalungile. Baqhutshwa ukuba benze okuthile okuyoba nomthelela omkhulu, bese befika ekhaya. Kusuka kumnyango wokudala kuya ekukhiqizeni nasekusebenzeni kwe-akhawunti, ukusebenza kwiprojekthi ehlinzeka okuthile emphakathini kuyakhuthaza kakhulu kubo bonke abasebenza kuyo. Ngomqondo wangempela, ukukhangisa okulondoloza izimpilo nakho kungabalondoloza abantu abanesifo sengqondo sokudla, ukuphuza utshwala nokudla okusheshayo.
Ukukhangisa kungasindisa izimpilo. Isindisa izimpilo. Futhi lidlala indima ebalulekile ekusebenzeni komphakathi. Uma usebenza ekukhangiseni, futhi omunye ekutshela ukuthi ngumsebenzi kaDeveli, vele ukhumbuze ngezinto eziningi ezinhle ezenze kahle.