Ukudayiswa kwemithi enjalo kwakulindeleke ukuthi kukhule ngo-$ 10.2 billion ngo-2018.
Sekuyiminyaka eminingi, izilwane zezilwane zazijabulela ukuzondla eduze kokuthengiswa kwemithi yezilwane kanye nokuthengiswa kwezidakamizwa ngaphezulu. Kusukela ngasekupheleni kweminyaka yama-1990, abahlinzeki bemithi engeyiyo yezilwane (kokubili izitini nezokuthengisa nabathengisi be-intanethi) baqala ukulawula isabelo esikhulu semakethe.
Nakuba ngokuqinisekile bebhekene nokuncintisana okuvela kule mithombo, izilwane zasemakhaya zithengisa ngaphezu kwengxenye (58%) yemithi yokwelapha ngo-2013. Izindawo zokugcina izitolo zezitini nezidakamizwa zithengisa ngamaphesenti angama-28 emithi yokuthengisa imithi, kuyilapho kuyi-akhawunti ye-intanethi noma ye-mail yokuthengisa abathengi amaphesenti angu-13 asele.
Kubalulekile ukuthi uqaphele ukuthi eminyakeni emibili nje kuphela ama-vets ayenama-63 amaphesenti okuthengisa imithi yesilwane. Umncintiswano wokuthengisa uvela sengathi ukhula ngesilinganiso esiqinile. Ngakho-ke le ndawo yokudayisa imithi yamaphilisi eyancintisana isho ukuthini izilwane zezilwane ?
Ukulahlekelwa Kwemali Yezimakethe Njengezakhamuzi Zokuthengisa Thola ukwabelana ngeMakethe
Umncintiswano wabathengisi abangewona wezilwane kungathatha inzuzo enkulu ngenxa yenzuzo yezilwane. Umbiko we-FTC ubike ukuthi cishe amaphesenti angu-20 emali engenayo yemitholampilo itholakala ekuthengiseni imithi yesilwane ngesilinganiso. Ngenkathi abanikazi abaningi bengasazi iqiniso lokuthi bangakwazi ukucela nje imithi ephuma ku-vet bese beyigcwalisa ku-intanethi noma ngokusebenzisa ibhokisi elikhulu lebhokisi, ukwabelana okungekho emakethe yabathengisi kubonisa ukuthi lokhu kuyashintsha.
Njengoba amaklayenti afuna inkonzo kwenye indawo, ama-vets alahlekelwa yingxenye ebalulekile yenzuzo yabo yendabuko.
Ukunciphisa Ukukhishwa Kwemvume Yokubhalisa
Imithi yezilwane zasemtholampilo kanye nemithi yokwedlulisa imithi kaningi ibhalwe ngokuphawulekayo ukushayela imali kulo mkhuba. Ukwandiswa kwabathengisi bezilwane ezingekho zezilwane kuye kwagxila phansi amanani emithi ethile yokutholakala kwemithi kanye nemikhiqizo ye-OTC kalula. Ukuhamba kwemishanguzo ethile yezilwane, ikakhulukazi imikhiqizo yokulawulwa kwamakhaza kanye nokuvimbela izinhliziyo, kuye kwehliswa emikhakheni eminingi yezilwane ukukhokhela amazinga aphansi atholakala ezitolo zokuthengisa. Imikhiqizo ye-flea nekhakheni imakwe kuphela ngesilinganiso sama-78.2%, kanti ukuvimbela izinhliziyo kuphawulwe ngamaphesenti angu-82,9; imikhiqizo eminingi yezilwane ingabhalwa ngamaphesenti angu-100 noma ngaphezulu kusuka kumanani omkhiqizi.
Ukwandisa Okungenzeka Kwamanani Eminye Imisebenzi Yezilwane Ukukhokhela
Imishanguzo yezokwelapha yezilwane iyakusiza ukukhokha izindleko zokunakekelwa kokunakekelwa kwemitholampilo nokuxilongwa. Uma lemali engenayo isancishisiwe, ama-vets angadingeka ukwandisa amanani ezivivinyo kanye nezinye izinsizakalo ukuhlangabezana nezindleko zabo eziphezulu zokuhlala ebhizinisini. Abanye abasebenza ngaphansi kokuziphatha bangase bazame ukuqhuba izivivinyo ezengeziwe futhi benze izinqubo ezengeziwe zokwandisa izimali.
Izindleko zokuHlola eziNyukayo zokuBhala ngokuBhalisa
Abahlengikazi bezilwane basindisa isikhathi kanye nezindleko zokuphatha ngokungabhalisi imiyalelo yemithi eyogcwaliswa endlini. Ukubhala inombolo enkulu yezicelo zemithi yesidakamizwa kunganciphisa kakhulu leyo mali. Kukhona futhi isiqephu somthetho olindile obizwa ngokuthi Ukulunga kumthetho wabanikazi bezilwane, okuzodinga ukuthi izilwane zezilwane zibhale zonke izidakamizwa futhi zihlinzeke kumnikazi (noma ngabe umnikazi engafisi ukuthola la madokhumenti noma agcwalise imithi ethile kwenye indawo) .
Ukukhathazeka Ngezeluleko Ezihlinzekwe Amaklayenti Ezilwane Ezifuywayo Emaphaketheni Abantu
Kukhona ukukhathazeka ukuthi amakhemikhali abantu angase angazi kahle mayelana nokutholakala kwemithi yezilwane kanye namaphutha angaba khona noma ukusebenzisana kwezidakamizwa. Ngenkathi izilwane zezilwane zisebenzise isikhathi eside abahlinzeki be-pharmacy abathengisi ngezidingo ezithile ezithile, njengokunikeza izidakamizwa ezivamile zomuntu ezibekiwe ukuba zisetshenziswe ezilwaneni, imikhiqizo kuphela yezilwane zemfuyo iwukufika okusha emvelweni we-pharmacy yomuntu.
Khulisa "Sales Grey" Ukuthengisa
I "imakethe eyimpunga" yemithi yezilwane ikhona. Ngenkathi abakhiqizi bemikhiqizo yezilwane ngokuyinhloko (noma kuphela) bathengisa imikhiqizo yabo ngqo kuma-vets, leyo mikhiqizo ibonakala ivuza kumafolda esitolo esitolo noma abathengisi be-inthanethi emakethe yesibili. Ukwengeza, abanye abakhiqizi bathi bangazithengisi kubathengisi bezilwane abangewona obala kodwa bebonakala behlanganyela kulo mkhuba. Lokhu kubizwe nangokuthi "ukuguqulwa" kwemikhiqizo yezilwane. Lezi zimpahla zingase zithole ezinye zezokwelapha uma zihlanganyela ekuthengiseni, kepha kuyo yonke into enjalo "ukudayiswa kwemfucuza" kuvame ukunciphisa inani lemakethe yezidakamizwa.