I-AQ ne-A ne-Consultant Promotion Consultant uSandra Beckwith
Imikhankaso yokukhangisa ibhuku ngokuqinisekile izuzisa ekusetshenzisweni okuphumelelayo kokuxhumana komphakathi kwe-inthanethi Engxenyeni I ye-Q & A nge-book advertising and marketing coach kanye nomxhumanisi, uSandra Beckwith, uhlanganyela imibono yakhe mayelana nokuthi abalobi bangenza kanjani umsebenzi ongcono wokusebenzisa amanethiwekhi abo okuxhumana nabantu okuxhumeke ku-intanethi ukukhuthaza amabhuku abo.
Ama-Social Media Networks abonakala abe yi-Focus of Most Book Promo Promotion kulezi zinsuku. Umlobi oQinisekisa kanjani ukuthi uyaphuma ngaphezu komsindo?
USandra Beckwith: Ama- social media amanethiwekhi ngokuyinhloko ayingxenye ebalulekile yomkhankaso wokukhangisa incwadi futhi, ngoba afinyeleleke kakhulu, yilokho abalobi abaningi abavame ukugxila kukho.
Kodwa ikhophi eyodwa yokugqugquzela ibhuku ezokusiza ukuthi uphume kuwo wonke amanethiwekhi wakho, imidiya yezenhlalo nokunye, yilokhu: Gxila kulokho abafundi abazokuthola kusuka encwadini yakho. Iqiniso lokuthi le ncwadi ikhona akuyona izindaba ezanele. Abangani bakho bangase bathenge ukubhala kwakho ngoba bafuna ukusekela iphupho lakho lokubhala njalo incwadi noma kukusiza ukuba uqhubeke emgomweni wakho ukuba ube umbhali othengisa kakhulu-Amazon-kodwa unabangane abangaki? Abangane babo bafuna ukuzithokozisa, noma banesithakazelo ulwazi abangafunda kusuka encwadini yakho-yizinto ezizoletha abafundi encwadini yakho. Yilokho okudingayo ukuze uqiniseke ukuthi uhlanganyela emakhakheni wakho wokumaketha kanye nemizamo yomphakathi.
Lokho Kuwumthetho Omkhulu Wokuthengisa Wezincwadi. Zikhona Nenye Iminye Imithetho Ephakanyisiwe Yezincwadi Ekhuthaza Ukusebenza?
I-SB: Ngokuphakama ngaphezu komsindo, okuyiqiniso emidlalweni yendabuko kuyiqiniso emithonjeni yezenhlalo, futhi: ukudala umlayezo wakho akuyona isayizi eyodwa-kufanelana-konke isimo.
Uhlobo kanye nekholomu yolwazi owabelana ngalo lungase luhluke kunethiwekhi kunethiwekhi. Isibonelo, usho ukuthi ubhale incwadi ethize mayelana nomkhakha wakho-ama-tweets wakho azoba mfushane, asebenze futhi angakahleleki, ngenkathi okuthunyelwe kwebhulogi yakho kungase kube nolwazi olucebile nolwazi olugcwele.
Ungakwazi yini ukunikeza ulwazi oluthe xaxa mayelana nendlela yokusebenzisa amanethiwekhi omphakathi e-Inthanethi okuKhuthazwa kweNcwadi?
SB: Kukhona yonke incwadi mayelana nalokhu!
Kodwa ngokuqala:
- Yenza Abangane Nge-Facebook (Ubuntu)
Nasi isizathu esihle sokuthi kungani okuqukethwe kuqakathekile-ukuze ulwazi luhambe nge-viral, ludinga ukuthi lubonakale lunentshisekelo noma lusizo ngokwanele ukudlula. Bangaki abangani bakho be-Facebook (nabangani babo ) bangathola okuthile okuthakazelisayo ngokwanele ngencwadi yakho ukuze babelane ngayo namanethiwekhi abo? Thumela umlayezo onesixhumanisi ekhasini lokuthengwa kwencwadi kumdayisi wakho ozithandayo, bese ubacela ukuba babelane ngawo ezindongeni zabo. - Yenza Abangane Nge-Facebook (Ochwepheshe)
Unayo ikhasi elihlukile lomshicileli wencwadi yakho noma enye yezinhlamvu zayo? Lawa makhasi akhuthaza ukuxhumana, okuyinto futhi, okushayela ithrafikhi. Cela abantu ukuthi babambe iqhaza, futhi babelane ngolwazi mayelana nencwadi kumakhasi abo. - Ibhulogi Ibhuku Lakho
Unezimo eziguquguqukayo kakhulu kubhulogi yakho ngakho-ke, uma kungenzeka, yakha ikhasi lencwadi yakho futhi wabelane ukuthi kungani ibhuku lakho libalulekile nokuthi lizosiza kanjani ukufundisa, ukujabulisa noma ukwazisa abafundi. Uma uthumela izibuyekezo, ungaxhuma kulelo khasi. Buza ababhalisile bakho beblogi ukuthi bacabangele ukwabelana ngalelo lwazi ngamanethiwekhi abo kanye namaqembu, futhi-ke, banikeze ukwenza i-interview noma i-post post ehlobene nencwadi yakho kubhulogi yabo, futhi. - Twitter ngokuyisisekelo
Yiqiniso uzobonga ngebhulogi yakho kubalandeli bakho-yiba yi-smart ngakho. Ungayenzi njalo, futhi qiniseka ukuthi ungayenzi i-pitch eqinile yokuthengisa ("Thenga ibhuku lami"), kodwa esikhundleni salokho, wabelane ngamathebhuthi ansiza abantu ukuthi baqonde inani lencwadi yakho. Lezi zingenzeka kakhulu ukuthi ziphinde zenziwe kabusha.
- I-Google + Circle yakho
Ithuluzi le "Imibuthano" ku-Google + lenzelwe ukuxhumana kwencwadi kubumbhali. Dala isiyingi kulabo abasenkundleni yakho ye-Google + abangase banesithakazelo encwadini yakho bese wabelana ngolwazi oluhlobene nendaba enentshisekelo nabo.
Yisiphi Iseluleko Esingayinikeza Ngomzamo Wentuthuko Ye-Social Media Book?
I-SB: Qinisekisa ukuthi ugcine wonke amanethiwekhi wakho wokuxhumana oku-intanethi abuyekezwa kwizintambo zakho zokubhuka ezincwadini zakho, izingxoxo zemidiya ezivela ku-intanethi, njalonjalo. Awusoze wazi ukuthi ubani oyifunayo ongakwazi ukuvakashela-awufuni ukuthatha ithuba lokuthi othile onentshisekelo encwadini yakho uyolahlekelwa ulwazi olungamthinta.
Futhi, kubalulekile ukukhumbula ukuthi amanethiwekhi omphakathi asungulwe ukuze alandele amanethiwekhi ethu wangempela-ukuba abe nomphakathi, ahlanganyele, ahlanganyele, afunde-hhayi nje ukuthengisa. Yiba nemisebenzi emaqenjini akho, yihlanganyele kumaforamu enethiwekhi.
Yabelana ngezindaba zencwadi yakho, kodwa gwema noma yimiphi imilayezo ethengisayo. Futhi uphawule futhi uhambisane nalabo abasenkundleni yakho yokuxhumana nabantu-benze kubo njengoba uzongenza ukuba bakwenze kuwe. Thumela, thumela futhi wabelane ngezindaba zabo, futhi.
Yiqiniso, ukuxhumana nomphakathi ku-intanethi akusona uhlobo olulodwa esinalo sonke. Sebenzisa wonke 'amanethiwekhi wakho omphakathi' emkhankasweni wakho wokumaketha wencwadi. Funda Ingxenye II yale Q & A yezinye izixhumanisi zokuxhumana zenethiwekhi ze-"off-line" kaSandra.
USandra Beckwith, owayengummangaleli owake wathola umklomelo, manje ufundisa abalobi ukuthi bangaba kanjani ababhali babo. Ukuze uthole amanye amabhuku wokukhangisa nokwephromotha, futhi ubhalisele iphephandaba lakhe lamahhala, vakashela i-buildbookbuzz.com.