Iyini Ukukhangisa Ibhuku?
Ngokuvamile, umsebenzi weminyango yokukhangisa encwadini yendabuko yokushicilela ukusiza iminyango ehlukahlukene yokudayisa ithole incwadi yakho phambi kwabathengi bezincwadi, abathengisi bezincwadi nezinye iziteshi, ukuqinisekisa ukuthi incwadi yakho iyatholakala futhi (ngokufanele) iboniswe futhi ikhuthazwe ngokusebenzisa kubo kumthengi womphakathi.
Abathengisi bamabhuku nabo ngokuvamile baqondisa ukukhuthazwa kwabathengi be-inthanethi (kwezinye izindlu lokhu kuwela emnyangweni wokukhangisa).
Ngokwejwayelekile yendlu yokushicilela, incwadi ngayinye inikezwa "umphathi wokuthengisa" noma "umqondisi wokuthengisa." Lo mthengisi usebenza ngeziqu eziningi zezikhathi nganoma yisiphi isikhathi esisodwa. Ezincwadini ezishicilelwe , ezinye noma yonke imisebenzi yendabuko yokudayiswa kwencwadi ingenziwa itholakale enkonzweni yokuzishicilela noma kwezinye izincwadi zabasebenzi zokushicilela (ngezindleko).
Kodwa-ke noma ngabe uhamba ngokuzungezile ukuba ungumlobi, ukuqonda imisebenzi yemidabu yokukhangisa kwencwadi kuzokusiza ukuthi ufunde ukushicilelwa kwencwadi yakho:
Isu Lokukhangisa Incwadi
Ekuqaleni kwenkathi yokushicilela (noma, kungakapheli nje nje kokuba umlobi efake imibuzo yemibuzo yomlobi wakhe ), umthengisi uhileleka ekusizeni ekunqumeni abafundi abangahle bencwadi ngayinye, ubukhulu bemakethe yencwadi, kanye nesu ngoba kungcono kanjani ukufinyelela abafundi abangase banesithakazelo encwadini.
Ngokusekelwe ohlelweni, umdayisi wenza uhlelo lokukhangisa (okuhlanganisa ezinye noma zonke izinto 2 - 6 ngezansi).
Izakhi eziningi ze-marketing plan-njengezinto ezikhethekile zokuthengiswa kusengaphambili, ukukhangisa okukhomba-ukudayiswa, ukukhangisa, njll-ukubiza imali, uhlelo lokumaketha lwenziwa kumongo wesabelomali esilinganiselwayo sokuthengisa sencwadi.
Ukuze uthole izincwadi ezinkulu zokuthenga izincwadi ezidinga ukutshala izimali ezinkulu kumshicileli, iminyango yokuthengisa ibhuku ngezinye izikhathi ihanjiswe ngaphambi kokuba le ncwadi itholakale-futhi, njengomthetho wesithupha, umshicileli ukhokhele ukuthola incwadi , ibhajethi enkulu yokumaketha.
Incwadi YokuThuthukiswa Kokuthengiswa Kwezincwadi kanye Nokusekelwa Kwezincwadi Zokuthenga
Ngaphambi kokuba le ncwadi ishicilelwe, umnyango wokukhangisa wencwadi usebenza nomnyango wokukhuthazwa ukuthuthukisa amathuluzi okuthengisa ajwayelekile encwadini ngayinye, njengencazelo yawo ngaphakathi kukhathalogi yonyaka yohlu lomshicileli. Iminyango yokuthengisa isebenzisa lokhu ukunikeza le ncwadi kubathengisi , abathengisi bezitolo, izitolo zesipho, imilayibrari , njll. Lokhu kusekelwa kubuye kufinyelele kunoma yikuphi ukutholakala kwencwadi emibonisweni yezohwebo, njengeBookExpo America noma ukuhweba kwezokuhweba okugcinwe ngumthengisi ozimele wesifunda izinhlangano.
Ukuthuthukiswa Kwezinto Ezikhuthazayo Zokuthengisa
Umnyango wezokukhangisa wencwadi unesibopho sokuphatha ukuklama nokudalwa kwe-esitolo esitolo, amabhukumaka, nezinye izinto ezikhuthaza izincwadi kumthengi ezingeni lesitolo. Qaphela ukuthi, ngokunyuka kwamashaneli okuthengisa amabhuku e-inthanethi, lezi zinto ezibiza izindleko zokuthengisa izinto zivame kakhulu.
(Qaphela ukuthi ku-akhawunti kazwelonke yezitolo zezitini ze-brick-and-mortar , njengeBarnes & Noble , ukukhushulwa kokudayiswa kwezinto zokuthengisa - isibonelo, ukutholakala kwencwadi ekuboniseni ithebula lonyaka - kunqunywe yi-akhawunti, hhayi ukumaketha komshicileli umnyango, futhi bakhokhelwa ngaphandle kwezimali zokubambisana zokubambisana ze-akhawunti, ngokuvamile ezibizwa ngokuthi "co-op").
Ukuthuthukiswa komkhankaso we-Social Media & Blogger
Kwezinye izindlu zokushicilela, ukufinyeleleka kubhulogi bencwadi kanye namanye amabhulogi ahlobene awela emnyangweni wokuthengisa; kwezinye izindlu, ababhalisi babhekwa njengengxenye yabezindaba futhi babathumela ulwazi mayelana nezincwadi ezishicilelwe ziwela emnyangweni wokukhangisa .
Ngenkathi ezinye imikhankaso yabezindaba yomphakathi ingathuthukiswa ngaphakathi endlini (izincwadi ezinkulu zebhajethi), imithombo yezokuxhumana ngokuvamile iwela kumlobi njengengxenye yentuthuko yesikhulumi.
Ukukhangisa
Ngenkathi ukuphrinta ukukhangisa kunqamuka, kusekhona ezinqoleni ezifana neThe New York Times Book Review ; izikhangiso eziku-intanethi zivame kakhulu. Umnyango wokuthengisa kanye nesabelomali sokukhangisa kwencwadi sinquma ukuthi, kuphi futhi nini lapho incwadi izokhangiswa khona. (Nakulokhu, ukukhangisa okwenziwa egameni lencwadi kodwa okuboshwe kwi-akhawunti ethize kungenzeka ikhokhwe ngaphandle kokusebenzisana.)
Ukuxhaswa kanye nokukhuthazwa kwePhambano
Izinkampani ezinemikhiqizo yazo ezihambisana nezilaleli zezincwadi ngezinye izikhathi zinyatheliswa ukuze zisize izincwadi ezithuthukisayo. Isibonelo, inkampani yokudla ingase ihambe-ikhuthaze umklomelo wokupheka noma unikezele kuwebhusayithi yabo. Ukuxhaswa ngemisebenzi kanye nemizamo yokukhangisa kuhlanganisa nezinye iminyango (ukuthengisa okukhethekile, ukukhangisa uma kuhileleka ibhuku).