Umlingani Nabanye Amabhizinisi Ukugcina Izindleko Zokukhangisa Eziphansi
Kodwa-ke, lapho iqembu lamabhizinisi amancane lihlangana ndawonye ukudala ukubambisana kokukhangisa, bangakwazi ukuhlanganisa izinsiza zabo futhi bathole ukufinyelela okubanzi nokungena. Lokhu kwaziwa embonini njengokukhangisa kokubambisana, futhi kungaba yindlela ebiza imali yokukhangisa ibhizinisi elinesabelomali esincane sokumaketha .
Ukukhangisa Kwezokubambisana - Okuyisisekelo ...
Emibhalweni yabantu, ukukhangisa okubambisanayo kuyindlela yamabhizinisi amabili noma ngaphezulu ukujoyina ndawonye ekubambisaneni okuzuzisayo ekukhuthazeni imikhiqizo yabo. Bahlanganyela izindleko zokukhangisa, kufaka phakathi imidiya nokukhiqiza, futhi babelane ngesikhala.
Izinzuzo Zokukhangisa Zokubambisana
Ake sibheke phezulu kwezokukhangisa ngalendlela:
- Izindleko ezincishisiwe. Kungakhathaliseki ukuthi amabhizinisi amabili asebenza ndawonye, noma ngo-10, umphumela uwukutshalwa kwezimali okuncane ukuze uthole inombolo efanayo yokukhangisa okubonakalayo. Kusuka kumabhodibhodi nezikhangisi zamabhasi, kumikhankaso yedijithali nomsakazo, uthola ukufinyelela okufanayo ngemali encane.
- Ukuvezwa okukhulu . Imali eningi okumele uyichithe emkhankasweni, abantu abaningi ongayifinyelela. Uma uhlanganisa imali yakho namanye amabhizinisi (noma amabhizinisi), ungakwazi ukukhokhela ukukhangisa okukhulumayo okudala ukunyathelisa okukhulu. Esikhundleni saleso sikhwama esincane esilandela ngemuva kwesigcawu semithi, uthola ibhodi elikhulu emgwaqweni omkhulu omkhulu.
- Ukuchuma komunye. Kukhona isisho esidala; umkhumbi okhuphuka uphakamisa zonke izikebhe. Lokhu kungaba yiqiniso lapho usebenzisana nemikhankaso yokukhangisa ebambisanayo. Ngokwehlukana, imiphumela yemikhankaso emibili yayihlukile. Kodwa ndawonye, bobabili amaqembu athola inzuzo yezinkampani ezimbili.
Umthengi Wokukhangisa Kwabambisene
Kukhona ezinye zezinsizakalo zokuthengisa ngokubambisana:
- Ukubonakala kancane. Uma usesikhangisweni sokubambisana uhlanganyela isikhala esifanayo, nesikhathi, namanye ama-brand. Esikhundleni sokugxila kuwe, kufakwe imikhiqizo eminingi, futhi lokho kungase kube khona-ukubeka kubanikazi bamabhizinisi amancane.
- Abaningi abapheka ekhishini. Ukukhangisa kungaba nzima ukwenza lapho inkampani eyodwa kuphela ibandakanyeka. Kodwa engeza kwamanye amabhizinisi, ngemibono ephikisanayo ekuthumeleni kanye nezilaleli ezibhekiswe kuzo, futhi ungathola iresiphi yenhlekelele. Kumelwe uhlole amanzi bese ubona ukuthi ungasebenza kahle yini ngaphambi kokuya esikhangisweni se-co-op.
- Imilayezo ephikisanayo. Amabhizinisi enza ukukhangisa okubambisana kahle enza kanjalo ngoba anezilaleli ezihlanganyelwe kanye nemikhiqizo noma amasevisi afanayo (ama-burgers ne-Coke ahamba ndawonye kahle). Awukwazi ukuba ngumnikazi wesimo sokuzivocavoca futhi ulindele ukudala isikhangiso esihlangene nehlangene le-pizza eduze komnyango.
- Ukulinganiselwa kwebanga. Ama-brand ahlukahlukene anamazinga ahlukene, futhi lokhu kungabangela izingxabano ezinkulu. Isibonelo, i-Disney ayifuni ukubona noma yimaphi amabhayisikobho a-R ahambisana nomnikelo wayo we-movie. Lokhu kungenza kube nzima kumazinkampani afana ne-Netflix, i-HBO, i-Hulu nabanye ukukhushulwa okunomkhiqizo we-Disney. Qinisekisa ukuthi ngeke uhambe ezinzwaneni zomkhiqizo womlingani wakho, futhi ngokuphambene nalokho.
Izibonelo Zokukhangisa Kwabambisene
Uma uke wabona izikhangiso ezihambisana nemikhiqizo kaMcDonald's neCoca-Cola , lokho kuyisiqeshana esikhulu sokukhangisa okubambisanayo. Cishe iMcDonald's ikhokhele ingxenye yengonyama ye-invoyisi njengoba ibhodi idakwe ngokugqamile ngokubomvu nokuphuzi, isidlo esikhulu se-Big Mac, futhi mhlawumbe ngisho nomcibisholo okuholela ekudleni okuseduze. Kodwa-ke, i-Coca-Cola isiza ukusikhipha umthethosivivinywa, futhi ithola ukufakwa okuvelele kusikhangiso. Wonke umuntu unqobile.
Kwesinye isibonelo, amabhizinisi amane amancane afuna ukwakha isiyingi somcimbi ozayo-ake sithi Usuku Lwesihlanu . Zonke zisekelwe edolobheni elifanayo, ku-mall efanayo, kodwa akekho kulawa mabhizinisi onayo imali ekudaleni nokuphrinta ucezu. Kulesi simo, bonke bazuza ekukhangiseni okubambisanayo. Ibhizinisi ngalinye lithola ingxenye yesiyingi, futhi bonke baya phambi kwabathengi abaningi kakhulu uma bezama ukukwenza ngokwabo.
Uma uhlela ukubandakanya ukukhangisa okubambisanayo, khetha umlingani wakho ngokucophelela futhi uqinisekise ukuthi umphumela uyozuzisa bobabili abathintekayo. Hlola futhi ingcebo futhi ubone ukuthi iqembu elilodwa kufanele likhokhise ngaphezu komunye, ikakhulukazi uma bethola ukuchayeka okuningi nokubekwa okungcono kumpahla yomkhankaso.