Izinselelo Ezibhekene Nabesifazane Abanomabhizinisi (nokuthi Bangabanqoba)

Eminyakeni engu-20 eyedlule, inani labamabhizinisi asebesifazane likhulile ngamaphesenti angu-114, ngokusho kombiko we- 2017 we- American Express. Lezi zingaphezu kuka-2.5 izikhathi zokukhula kwezwe kuwo wonke amabhizinisi. Ngaphezulu kwalokhu, abesifazane manje banomunye kumafemu amahlanu abaletha imali eyizigidi ezingu-1 noma ngaphezulu emalini.

Noma kunjalo, kunezithiyo eziningi ezingavamile kubomabhizinisi besifazane. Uma ubheke ukukhipha, nansi izinselele ezinhlanu ongase uzithole uzibhekene nazo-nezeluleko zendlela ongabanqoba ngayo.

Inselelo 1: Ukukhululeka ngengozi

Uma owesifazane eqala ibhizinisi, ngokuvamile "kuyisikhathi sokuqala empilweni yakhe ukuthi uyabhalela ngokuphelele," kusho umqeqeshi wezebhizinisi u-Ali Brown, ophethe i-Glambition podcast. UBrown uye waphawula ukuthi abesifazane bavame ukuwela emakamu amabili: Abanye bafaka izinyawo zabo emanzini bese behamba kancane, kuyilapho abanye behamba behamba phambili beba nomqondo.

Uma ungowokuqala futhi unenkinga yokuzithola uhamba, thatha isikhathi ukuthola ukuthi kungani. Kungenzeka kungabi ngemali emgqeni, kodwa ezinye izici: Ngokwesibonelo, ukwesaba ukuthi umndeni wakho uzozicabangani, noma izinzwa uma kuziwa ekukhuthazeni umqondo wakho phambi kwabantu. Ukudlulisa inqubo kungase kuvezwe, uBrown uthi-futhi impendulo yalokho okukubuyisela emuva ingase ikumangaze.

Abanye besifazane bathola ukugxuma konke okudingekayo ukuze uqalise. Lokhu kungase kusho ukutshela abanye ukuthi wenzani ukuze bakwazi ukukubeka icala noma uhlanganise isikhwama sokuqala slush sebhizinisi lakho.

Uma ungakwazi ukuhlangana nabesifazane abaye bathatha le ndlela ngaphambi kwakho, bangase bakwazi ukunikeza isiqondiso neseluleko lapho izingozi ezingenangqondo. Bangase bathi, "Kungase kubonakale sengathi uyagxuma emgodini, kodwa nansi ama-parachute onayo endaweni ongase ungayiqondi," kusho uLisa Schiffman, ohola phambili e-EY Entrepreneurial Winning Women, umncintiswano kazwelonke Uhlelo lwezemfundo oluphezulu lwabasomabhizinisi besifazane

Inselele 2: Ukubeka ibha phansi kakhulu

"Okuhlangenwe nakho kwethu, abesifazane abaningi bayakukhathalela lokho abangakwenza," kusho uSchiffman. Uthi ngezinye izikhathi, abesifazane bayakha amabhizinisi athakazelisayo ngaphandle kokuqaphela ukuthi izinkampani zabo ziphumelele kangakanani. Abesifazane abaningi, kusho uBrown, qalisa amabhizinisi "emqondweni wokuzilibazisa," okusho ukuthi bafuna ukugwema ingozi bese benza imali eyengeziwe. Lona umgomo ophelele, kodwa futhi kufanelekile ukuba nemibono emikhulu

Uma unemaphupho amakhulu, kuwumqondo omuhle wokwakha imigomo yesikhathi eside yesikhathi sakho, bese "u-inverse-engineer" ukuba abone ukuthi ungenzani ukuze ufike lapho, kusho u-Alison Koplar Wyatt, umongameli we-Girlboss. Hlola ngokushesha izilinganiso endleleni eya emigomweni yakho ngenkathi wenza konke okusemandleni akho ukwakha ngamandla akho-futhi uzungeze nabesifazane abasisekelayo abafuna ukukubona uphumelele.

Inselele 3: Uzungeze nabantu abalungile

Ungase futhi ufuna ukuhlanganisa umxhasi noma ababili. Kukhona umehluko phakathi kwabaqeqeshi nabaxhasi. Abaqondisi bangabantu ongaya kuwo ukuze uthole izeluleko, kuyilapho abaxhasi bengabantu abathembele ngokwanele emandleni akho ukuthi bazokukhuthaza lapho ungekho ekamelweni. Okubaluleke kakhulu, bayokusiza futhi ukuba ufike esiteji esilandelayo emigomeni yakho.

"Abesifazane banomkhuba wokuqoqa abaqeqeshi," kusho u-Wyatt. "Amadoda ahamba emva kwabaxhasi." Uma uzizwa sengathi uyabathuthukisa abacwaningi, cela labo abasondelene nabo ukuthi bazoba yini "njenge-ambassador" wakho-ukulalela indlebe ematheni angakusiza ukuba uthole eduze nemigomo yakho (noma ukwesekwa kwezezimali ukusiza ibhizinisi lakho lokuhluma).

Ukuba nomphakathi osekela kungabuye ibe ithuluzi elibalulekile ekwakheni ibhizinisi lakho, ikakhulu uma kuziwa ekukhulumeni ngokukhululekile ngemali. Umzabalazo: "Abaningi bethu abanayo imibuthano lapho singakwenza khona," kusho uBrown. Yingakho ufuna indawo evumela ukuba uhlanganyele ngokukhululekile okwenzekayo ebhizinisini lakho-nokushintshanisa izeluleko-kubaluleke kakhulu. "Inkohlakalo enkulu engiyibonayo yilabo besifazane abaxhumanisa phansi kakhulu," kusho uBrown. Hlela phezulu ngokubuza mayelana nezinkomfa okufanele uhambe kuzo noma amaqembu okufanele uwafake isicelo ukuba ube yingxenye.

Khona-ke thatha umoya ojulile bese umeme umama owake wamukelwa kusuka kude ukuze uthole ikhofi noma kwasemini. "Bheka ukuthi yimpumelelo ibonakala sengathi isondelene kangakanani," kusho uSchiffman.

Inselele 4: Ukuthola imali

Inselele yokugcina kulolu hlu ingase ibe nzima kunzima ukunqoba. Ngokuvamile kunzima kakhulu abesifazane ukuba bathole imali ngemibono yabo emikhulu. Esinye sezizathu ukuthi labo abasebenzisa izimali zentengiselwano bavame ukutshala izimali kubantu, kodwa bahlulele abesifazane ngokusebenza kwabo, kusho uWinatt.

Ukushintsha lowo mbono kudinga izinto ezimbili. Okokuqala, udinga umbono ocacile. Kungakhathaliseki ukuthi ufaka isicelo semali mboleko yasebhange noma uzama ukuqoqa abashayeli bezingelosi, kudingeka ulungele impendulo embalwa imibuzo:

Ngenkathi uWattatt efundisa imali ye-Girlboss, umshuwalense onomnotho wamdonsa ngaseceleni ukuze amtshele: "Kufanele ubonakale ukuthi uyazi ukuthi lokhu kuzoba mkhulu ... Ungabonisi noma yikuphi ukungakholwa kokuthi umphumela uzoba yini." Uthi amadoda athambekele ekuqiniseni kakhulu ngezinkolelo zabo mayelana nabo kanye nemiphumela engaba khona, kuyilapho abesifazane bevame ukuthembeka ngokweqile ekuhloleni kwabo ingozi. Uma kuziwa ekuxhaseni imali, ukuzethemba kungenza umehluko.

Okwesibili, udinga ukuqonda kahle izinombolo zakho. Awunayo nje ukuhlosisa ngekhanda izilinganiso zakho, kodwa futhi ukuqonda ngokugcwele imibono. Idatha ibonisa ukuthi abesifazane bathanda ukuthola imibuzo eminingi mayelana nezinkampani zabo zezimali kunamadoda, kusho u-Wyatt, ngakho-ke uzimisele ukuphendula noma yikuphi imibuzo engase ivele.

Ekugcineni, uma uphuma ukuthola imali, qiniseka ukuthi ucela okwanele. Ucwaningo lubonisa ukuthi abesifazane abambalwa kunamadoda bacela ukuxhaswa ngezimali, futhi uma benza, bagxila kulokho abangase bakudinge , kunalokho abangakuthola, kusho uWinatt. Khona-ke, uma kunethuba elikhulu-kungaba likhula endaweni entsha noma ukuthenga umncintiswano-abanayo imithombo yokuqhubeka. Ungavumeli lokho ukuthi ungene: Thola leyo mali uma unethuba.

With Hayden Field