Ingxenye enkulu yomsebenzi womhleli wezezindaba ukukhetha izinhlobo ezifanele zezindawo (ie, imibukiso ye-TV efanele, omagazini, amawebhusayithi, njll) ukubeka izikhangiso ezahlukene. Umgomo ukuqinisekisa ukuthi umkhiqizo womkhiqizo (futhi ngokuthi "umkhiqizo" ngisho "umkhiqizo") usakazwa kulabo abalaleli abafanele.
Indlela Yokuba Umhleli Wezindaba
Awudingi ukuqeqeshwa okukhethekile noma i-graduate degree ukuba abe ngumhleli wezokuxhumana, nakuba ama-ejenti amaningi adinga izinga lekolishi noma ubuchwepheshe endaweni ethile. Lezi zindawo zihlanganisa ukukhulumisana nezifundo zabezindaba, ibhizinisi noma ukuphathwa, ukumaketha, ukukhangisa, isiNgisi kanye ne- journalism , ucwaningo lokusebenza, izibalo nezinye izindawo ezihlobene. Izikhangiso zesikhangiso zinikeza izikhundla ezingeni lokungena kanye nalabo abasesekolishi, ama-ejenti amaningi anikezela ngezifundo.
Amakhono Adingekile Wokuthola Umsebenzi
Into esemqoka isidingo semidiya sidinga ukuzimisela nokulangazelela ukufunda ngezwe lokukhangisa.
Umsebenzi ungaba nomphakathi kakhulu ngoba uhlanganisa ukusebenza (kanye nokujabulisa) amaklayenti, ngakho-ke inentshisekelo ekuzibandakanyeleni nabalingani kanye namakhasimende kuyinhloko. Futhi ukhiye ukuqonda ukuthi ukumaketha nokukhangisa kusebenza kanjani. Umbuzo wokuqala ozozibuza wona: Ngabe iklayenti - kungaba inkampani enkulu yomkhiqizo wabathengi njenge-Starbucks noma inhlangano yenkonzo kazwelonke engenzi inzuzo njenge-Planned Parenthood - umkhiqizo omuhle ngokwakho?
Kusuka lapho, abahleli bemidiya kumele bazi umhlaba wokuzijabulisa ngokujulile (kusukela kumabonakude we-TV enjenge-"Good Morning America" ku-ABC-TV ukuya ku-niche TV imibukiso efana ne- "Chopped Junior" ku-Food Network). Ngaphandle kokuba abahleli bezezindaba bazi ukuthi iziphi izilaleli ezikhanga ukuthi zihlobo luni lokubonisa, azikwazi ukubeka izikhangiso ngendlela efanele. Futhi, ngenxa yokuthi indawo yezokuxhumana ekhulwini lama-21 ihluke kakhulu kunekhulu lama-20, abahleli bemidiya kudingeka bazi ukuthi yiziphi iziboniso ze-TV kanye namaphephandaba amakhulu namaphephandaba okumele abhekane nawo, futhi kufanele bazi kahle wonke amawebhusayithi , amabhulogi kanye neminikelo yemidiya yezenhlalo etholakalayo kubathengi.
Izinsiza zeMedia Planners kanye nabathengi
Ukuze uzenzele umncintiswano wokuncintisana ukuze uthole umsebenzi wakho wokuqala njengomhleli wezokuxhumana noma uthuthukise isiteji, kuwumqondo omuhle wokungena (futhi uhlanganyele) nabahleli bezindaba abaphezulu (nabathengi) okwamanje abaqashwe kuma-ad ad ad umhlaba.
- I-AdAge Datacenter: Umthombo oyinhloko we-intelligence yebhizinisi kanye nocwaningo lwezezindaba. Yakha oxhumana nabo nokuthenga abaxhumana nabo ngamaphrofayli abakhangisi abaphezulu, ama-ejenti nokuningi!
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