Funda Ngomphakathi

Abashicileli baqashiwe ukuze bathole ukunyathelisa kwamakhasimende abo. Kusho ukuthini lokhu? Abamemezeli yiyona inguqulo yezwe labamemezeli bezingxoxo, ngezinga elithile. Umsebenzi wabo ukuthola izintatheli ukuba zibhale ngeklayenti labo, noma ngabe yikuphi.

Ukukhishwa kwezindaba: A Pom Poms Ummemezeli

Abamemezeli bathola kanjani ucingo ukuba babhale ngamakhasimende abo? Bakhipha ukukhishwa kwezindaba. Iningi labantu lihlangabezane nokukhululwa kwezindaba ngesikhathi esithile futhi lezi zimemezelo ezijwayelekile zithunyelwe emaphephandabeni ukuze zibaxwayise izindaba futhi, ngethemba, zenze izindaba.

Abamemezeli bavame ukubhala lokhu kukhishwa kwemishini futhi, ukuze bathole umqondo walokho okushicilelwe ukushicilelwa, hlola ingobo yomlando ye-Google yokukhishwa kwezindaba. Lokhu kukhishwa kwezindaba , njengoba ungase ucabange, yenza izimemezelo mayelana nezinhlelo ezintsha kanye nentuthuko yebhizinisi inkampani ebandakanyekayo kuyo.

Abamemezeli Ubudlelwane Nababhali Bezindaba

Ngaphandle kokukhishwa kwezindaba, okuyizimemezelo ezijwayelekile, abasebenzisi bomphakathi nabo bahlakulela ubuhlobo nabathelisi ukuze bahambise izindaba nabo. Abaningi bezentengiselwano baqonda ukusebenza kwangaphakathi kwabezindaba ukuze bakwazi ukubona izindaba izintatheli ezithile ezifuna ukubhala ngazo.

Izindaba ezithile zisobala futhi azidingi kakhulu endleleni yokumemezela: Uma ungumshushisi osebenzela i-Ford ne-GM ethengisa i-Ford, asikho isidingo sokwenza isithakazelo sokunyathelisa kule ndaba ngoba yizindaba ezinkulu futhi zodwa futhi Izintatheli zizobe ziphelile.

Uma ungummangaleli osebenza ku- Random House , noma kunjalo, futhi uzama ukukhuthaza incwadi, kungase kudingeke unikezele-izindaba eziphathelene nencwadi kubathatheli.

Ukuze wenze kanjalo, udinga ukuqonda ukuthi yiziphi izinhlobo zezincwadi ezingase zibe nesithakazelo ezindabeni ezithile.

Ingabe kukhona okuthakazelisayo ngombhali ongase enze indaba enhle? Udinga ukucabangela ngendaba yesifundo. Uma kungumlando wokuqala womndeni osenkingeni, izindaba mayelana nazo zingase zisebenze kangcono kumamaki omama.

Uma ngabe le ncwadi iyasebenza, futhi uzama ukuyikhangisa, kufanele ukhulume nabahleli ku- Runner's World . Futhi njalo njalo, njalo njalo.

Lapho Ungasebenza khona

Umsebenzi wokusabalalisa ukhululekile. Ngakho ungasebenza ensimini yencwadi yokushicilela - izindlu zokushicilela izincwadi zineqembu lama-publicists ezisebenzela ukukhuthaza izincwadi ezithile - noma kwezinye izimboni ezihlukahlukene. Ungasebenzela inkampani, ukhuthaze inkampani ngokwayo (nesithombe sayo), noma kwimikhiqizo yayo ethize. Kukhona nesidingo sabathengi embonini ye-movie ukukhuthaza amafilimu e-studio.

Amakhono Nemfundo

Asikho izinga elibekiwe elidingekayo lomsebenzi ekusakazweni. Kodwa, njengomsebenzi odinga ukubhalwa, kuhle ukuthi ufunde futhi ukhululeke kule ndawo. Ngaphandle kwezemfundo, isimo sengqondo sibalulekile. Umsebenzi womsakazo ukwenza umkhiqizo abasebenza kuwo, noma ngabe kuyini, umsindo othakazelisayo futhi omuhle. Uma ungathandi umqondo wokukhuluma ngezinto ongahle unesithakazelo kuzo noma awukhathalele, lokhu akuwona umsebenzi kuwe.

Imisebenzi ekukhangiseni ngokuvamile ilula ukuthola, futhi ikhokha ephakeme kunalabo abasendaweni yokuhlela. Ukumemezela kuyinkambu ebanzi, okusho ukuthi usebenza cishe noma iyiphi inhlobo yenkampani. Okungekho inzuzo, ama-studio e-Movie, abashicileli bezincwadi, izinkampani ezine-Fortune 500: bonke banabamemezeli, okusho ukuthi kunamathuba amaningi okuthola amathuba emisebenzi kuzo zonke izinhlobo zemikhakha.

Inhlanganisela yomsebenzi wokudala neyomsebenzi, ukukhangisa kungaba kuhle kulabo abanekhono lokubhala kodwa bangase bangafuni ukubekezelela imiholo ephansi nokuncintisana okunomthelela okujwayelekile emisebenzini ye-journalism.