Kufanele Usebenzise Facebook for Professional Networking?

Njengenethiwekhi yezenhlalo enkulu kunazo zonke, i-Facebook ibika abasebenzisi abangu-2.13 billion ngenyanga, abasebenzisi abakhuthele ngamaphesenti angu-14 ngonyaka. Iningi lwakamuva, isisekelo somsebenzisi sesisimemezelo esibanzi sabantu abaningi, ngokusho kukaPew Research, onabantu abangama-68% base-US abasebenzisa. Emkhakheni wezinsuku ezingu-18-29, ama-81% ase-Facebook. Isenzo esikhulu, akunjalo? Okumangalisa ukuthi abantu abangu-78% baseMelika abaneminyaka engama-30-49 kanti abaneminyaka engu-61% abaneminyaka engu-50-69 nabo bayisezingeni lezenhlalo.

Umbuzo ophazamisa abaningi, ingabe i-Facebook ingasetshenziswa ukuthuthukisa umsebenzi wami? Futhi uma kunjalo, kanjani?

Abasebenzisi abaningi sebevele basebenzisa i-Facebook yezinethiwekhi zokuxhumana nezomabhizinisi, ngaphezu kokuxhumana kwezokuxhumana kwe-Facebook okudumile.

I-Facebook ikhula

Nakuba igebe livala, izinkulungwane zeminyaka zakhula ne-Facebook futhi ziyisebenzise kaningi kuneGen X kanye nabantwana boomers. Ngakho-ke, ukuyisebenzisa ekuxhumaneni kwenethiwekhi kuyinkqubo yemvelo eyengeziwe. Nakuba, kubantu abaningi abaye basebenza emsebenzini amashumi eminyaka, i- LinkedIn yiyona yesikhulumi esicacile esingasisebenzisa. Kuyizinhloso zezobuchwepheshe futhi kunezici ezimbalwa kakhulu kuneze-Facebook, okwenza kube ekahle kunselele kwezobuchwepheshe.

Kodwa akukho mbuzo wokuthi, uma isetshenziswe ngendlela efanele, i-Facebook ingaba nomthelela omuhle kakhulu, futhi ngokuqinisekile, ithonya elikhulu kakhulu emigomeni yakho yemisebenzi. Eqinisweni, i-Facebook, hhayi i-LinkedIn ibe yindawo yokuxhumana yokuxhumana nabantu abaphezulu, kubandakanya i-Hewlett Packard CEO iMeg Whitman kanye ne-T-Mobile CEO uJohn Legere.

Futhi ngokufinyelela kuzilaleli eziyizigidi eziyizinkulungwane ezingu-2.13, ngeke babeke. Ngaphezu kwalokho, ukwandiswa kwe-Facebook komsebenzi kanye nesigaba semfundo kanye nezinqwaba zezici ezintsha ezifaka ividiyo ephilayo buye kwaheha abaqeqeshiwe.

Izipho ze-Facebook namawijethi

Uma uqhathanisa ububanzi be-Facebook bokuqukethwe kuleyo ye-LinkedIn, kukhona umqobi ocacile kusuka kumbono womphakathi.

Nge-Facebook, umuntu angathumela izipho zedijithali, afune abangane, futhi adale amakhasi omcimbi, amawijethi, namathuluzi wezinhlelo eziningi ezingenakubalwa. Ukufunda ukuthi ungasebenzisa kanjani lezi zici ngendlela efanele kungase kube nzima kakhulu, ikakhulukazi kulabo abangenayo i-Facebook savvy. Kukhona inselele kulabo abafisa kokubili ukwenza kube lula nokugcina impilo yabo ehlukile emisebenzini yabo yokuphila.

Noma kunjalo, awudingi ngempela zonke lezo zici uma usesha umsebenzi. Kusukela ebhizinisini, i- LinkedIn iyisayithi abaqashi abaningi abasebenzisa ukufaka ukhetho , futhi kuyisayithi umqashi uzohlola kuqala ukuze afunde kabanzi mayelana nobufakazi bakho bezobuchwepheshe.

Umgwaqo ophakathi koMphakathi noBuchwepheshe beNethiwekhi

Umkhawulo phakathi kwezinethiwekhi zenhlalo nezomphakathi ungathola ukuphazamiseka, futhi ukwazi ukuthi ukudweba kubaluleke kangakanani ekuthuthukiseni umsebenzi wakho. Uma uqaphele lokho owabelana ngakho futhi usebenzise ukuxhumana kwakho ngokuhlakanipha, abezindaba bezenhlalo kungaba yithuluzi elihle kakhulu kokubili ukwakha umsebenzi wakho futhi unqume ukuthi yiliphi iqembu ofuna ukuya kulo noma i-movie ukuze ubuke - ukunqoba!

Abasebenzisi be-Facebook, ikakhulukazi i-Gen kanye neminyaka eyizinkulungwane, abasebenzisa isiteji ngezinhloso zomuntu siqu nezomsebenzi kufanele bazikhandla ngalokho okucuketfwe (isb., Izithombe, amavidiyo, izibuyekezo zesimo, njll) bavumela abathengi, abaqashi, noma abalingani bebhizinisi ukuba bheka.

Ngenhlanhla, ungakhetha ukukhetha okuqukethwe okuqondile kubangane be-Facebook ngokulungisa izilungiselelo zakho zobumfihlo.

Thuthukisa futhi uhlele umkhiqizo wakho wobuchwepheshe ngokuthumela ama-athikili afundisayo, izithombe ezikhuthazayo namavidiyo, futhi uhlanganyela nezilaleli zakho ezingeni lomuntu siqu. Kodwa ungathumeli nje noma yini-yiba yindlela yokuzikhethela, ukhetha, futhi iqinisile ibe nomthelela omkhulu. Kulabo abafuna ukwakha brand yakho yokuphila brand, uzobe ovulekile kakhulu kunabanye ochwepheshe, kodwa namanje sebenzisa ukuqonda lapho wabelana ngalokho okwenzayo, ukucabanga, noma umuzwa.

Amathiphu Wokusebenzisa i-Facebook for Professional Networking

Uma ukhetha ukusebenzisa izingosi zokuxhumana nabantu zokuxhumana, futhi, izwi lesilumiso, abanye ochwepheshe basikisela ukuthi i-Facebook nebhizinisi azixubani kahle, nansi ezinye iziphakamiso zokuthi zingcono kanjani ukuyisebenzisa: