Imbonini yabezindaba igcwele neminye iminikelo enesithombe somdaka odaka. Abonakala bengabeki noma yini noma ubani. Uma umkhiqizo wakho wemidiya ungaphakathi kwalesi sigaba, lezi yizizathu ezenzeka ukuthi kungani.
Ulahlekelwa Abalaleli Bakho Ababhekile
Kumele wazi izilaleli zakho ezibhekiswe kuzo . Uma ubeka izingxabano ngezidingo nezidingo zamakhasimende akho, ngakho ngeke ulethe imiphumela.
Uma ushicilela umagazini, cishe uneqembu elithile labantu abalifundayo. Yilokho okumele kube khona abantu abakhulu. Uma abafundi bakho besifazane abaneminyaka engama-25-54, bangase bavaliwe uma udala umkhankaso wokufaka uphawu lokukhangisa owenzela kuphela abaneminyaka engu-18-24 ubudala.
Yiqiniso, uhlale ufuna ukucabanga ngokubandakanya abafundi bekusasa, kodwa hhayi ngezindleko zabafundi bakho abaqotho banamuhla. Awukwazi ukunquma ukuba yi-ultra-yesimanje futhi ihlelwe ubusuku bonke uma ingahambisani nomkhiqizo wakho. Ukubheke embonini yokudla kwabathengi, uSmucker unemifanekiso yomndeni enhle ngomugqa wayo we-jelly, ujamu, futhi uyagcina. Awukwazi ukwamukela ithoni yesiphuzo sezinsizwa ezibhekene namadoda. Kufanele wazi umkhiqizo wakho kanye nendawo yayo emakethe.
Ukubuka komkhiqizo wakho akulungile
Kuzo zonke izinhlobo zabezindaba, ukubukeka komkhiqizo kubalulekile.
Qala ngalezi zinyathelo ekudaleni i-logo yemidiya. Imfashini yakho kanye nokukhetha kombala akufanele kwenziwe nge-whim, ngoba lezo zinqumo zikhuluma okuningi mayelana nomkhiqizo wakho.
Izinkampani zemidiya ngokuvamile zivuselela ukubukeka kwazo njalo, ukuze zibonwe njengento entsha, ezobuchwepheshe kanye nezendabuko. Kubukeka sengathi iphephandaba lase- USA Today lihluke kakhulu kuThe New York Times .
Ayikho iphephandaba elingahle libhekane nomunye ngaphandle kokubangela ukuphazanyiswa okukhulu kulokho abafundi babo abalindele ukukubona.
Thatha ikhasi encwadini ye-Google, Yahoo noma i-Microsoft. Lapho lezi zinkampani zibuyekeza ukubukeka kwazo kwebhizinisi, ziyinkimbinkimbi. Zonke izinkampani ezintathu zinezinkulungwane zezigidi zamadola ezinkampanini zokushintsha ngokuphelele i logo uma zifuna, kodwa abaphathi bazo bayazi ukuthi akulona isu elifanele. Cabanga ngemiphumela uma uphawula ngokweqile.
Umlayezo wakho awuhambisani
Ngaphandle kwe-logo yakho, inkampani yakho yemidiya cishe inomugqa wamathegi osetshenziselwa ukumelela konke oma khona. "I-Classic Rock Hits kusukela kuma-60s no-70s" ingaba umzila isiteshi somsakazo esisebenzisayo.
Uma kungukuthi ungubani, khona-ke kulimaza ubunikazi bakho uma uphonsa umculo kusukela kuma-80s no-90. Kungenxa yokuthi utshela abantu into eyodwa, bese wenza omunye. Umqondisi wezinhlelo zomsakazo uyazi ukuthi uhlu lwadlalwayo lubalulekile ekusunguleni isikhundla sesiteshi emakethe. Umqondisi wohlelo akakwazi nje ukukhetha ukudlala izingoma zakhe ezizithandayo uma lowo mculo ungahambisani nefomethi yomsakazo .
Isiqubulo sakho kufanele simele into ethize izethameli ziyaziqonda. Isiteshi somsakazo esithi "sidlala amahlumela" asisho lutho.
Labo abahlukumezayo bangaba ama-oldies, ama-hip-hop noma izwe. I-tagline yakho kufanele ibe mfushane ukuze ikhunjulwe, kodwa qiniseka ukuthi lawo magama ambalwa adlulisela incazelo.
Awunamatheli Ngomyalezo Wakho
Ungase ulingeke ukuguqula i-logo yakho noma ithegi yocingo njalo ukuze uhlale "uhlanzekile". Inkinga yukuthi awunikezi izethameli zakho isikhathi esanele sokugaya lokho okushoyo ngaphambi kokuba usho okuthile okunye. Amandla akho angasetshenziswa kangcono ekusakazeni i-logo kanye nesigqugquzeli osenayo kakade esikhundleni sokuqala.
Umhlangano we-TV wangakini ungabiza izindaba zezindaba "Izindaba ze-NBC 7", kuphela ukuguqula "ku-Channel 7 Action News" bese "ku-NewsCenter 7." Ngokuvamile, ushintsho lwegama lusho i-logo entsha, umculo wezindaba ezintsha kanye nedeski entsha yesikebhe ku-studio. Lona umsebenzi omkhulu futhi obizayo.
Ngezinye izikhathi, ushintsho oluphawulekayo olunjalo lufihla inkinga enkulu.
Kungenzeka ukuthi isiteshi se-7 asihambisani kahle nokulinganisa kwe- Nielsen , ngakho-ke lokhu kulungiswa okusheshayo. Kodwa-ke, imali kanye nesikhathi kuzosetshenziswa kangcono ekunqumeni ukuthi ababukeli abathanda umkhiqizo, njengezindaba kanye namahange kuma-newscast, kunokuba begqoke amafasitela.
Izindlela Zakho Ziyaxolisa
Lena yinkinga enzima kakhulu yokunqoba. Ngenkathi ufuna ukuthi ukushicilela kwakho kube ngukudala futhi ujabulise izethameli zakho, mhlawumbe ukwesaba ukucindezela imingcele kakhulu, ikakhulukazi ngoba awufuni ukukhipha ngokuphelele i-logo yakho noma wenze noma yini ukucasula amakhasimende akho wamanje.
Ngokudlala ngokuphephile, awukwazi ukuvala noma ubani, kodwa ukufaka uphawu lwakho kungenisa i-yawns esikhundleni senzalo. Isikhungo se-TV esungula umkhankaso othi, "Isiteshi 4, Singuye" cishe ngabe ababukeli bazibuza "owenza lokho?" Awusho ukuthi ungo- # 1. Awusho ukuthi nguwe owephula izindaba. Awusho lutho kodwa into engenasisekelo.
Imbonini yokudla igcwele amasu wokugcizelela okudala asebenzayo. Esinye isibonelo yi-Burger King's "Have It Your Way" umkhankaso wokukhangisa kusukela amashumi eminyaka adlule. Kulula, kulula ukukhumbula futhi kwafakwa umculo. Isizathu esisebenzisayo ukuthi "Yiba Nendlela Yakho" eklanyelwe ukugqamisa ukuthi ungahle uhlele i-hamburger yakho nganoma iyiphi indlela oyithandayo, eyayihlukile kunezinye izinketho ze-burger, ezakunika ngokuzenzakalelayo i-ketchup, lwesinaphi, nama-pickle futhi t ake wenze ushintsho.
Ukubhrenya kubheka kalula uze uzame. Izinhlangano ezinkulu zichitha izigidi eziqinisekisa ukuthi umlayezo wazo ulungile. Ngenkathi kungenzeka ukuthi awunazo izinsiza, ungahlola ngokucophelela umkhiqizo wakho nokuthi ufuna ukuyibeka kuphi ngokuncintisana nabathengi bakho. Noma ngabe yini oyenzayo, yiba nomqondo ovamile endleleni yakho futhi uqiniseke ukuthi unelisekile ngalokho ofuna ukusho ngaphambi kokuthi ubeke esidlangalaleni.