Yenza Umagazini Wakho Ungakhohlwa
Qala ukusebenzisa lezi zindlela ezingu-5 zokuthuthukisa ubunikazi bezimpawu zomagazini wakho namhlanje.
Dala ukuhlanganisa ama-Magazine okucindezelayo
Cabanga ngezimbozo zamamagazini amathathu aziwayo: Isikhathi , i- Cosmopolitan and Men's Health . Cishe uyazi ukuthi zibukeka kanjani, phansi kohlobo lwama logos abo. Lesi yisibonelo esisodwa sokufaka uphawu olusebenzayo ngoba labo omagazini bazoba phakathi kwezinto ezilula ukuzibona ku-rack egcwele. Kodwa izembozo zingaphezu kwezithombe ezimangalisa namafonti aqine. Kumele baxoxe iphuzu lomagazini lomagazini.
Umagazini ka-Ephreli ka-2010 we- Motor Trend wabonisa u-Buick esembozweni sawo okokuqala kusukela ngo-1982. Nakuba lo magazini ubuke ubuyekeze uBuicks njalo, izimbozo zawo ngokuvamile zibonisa izimoto ezifana neCorvettes, Mustangs kanye nePorsches, okugcizelela umbono wezintandokazi zomagazini.
Ngokubeka i-Buick esitokisini, lo magazini wakwazi ukubuyisa isiphakamiso saso esithi "Khohlwa Iminyaka Engu-30 Ezayo - Buick Emuva!" futhi wenze okuthile okungalindelekile.
Khuphuka ngesakhiwo sekhava esingadonsela amehlo kubafundi kusuka ezinyaweni eziyisithupha kude. Uma une-design yakho, qiniseka ukuthi abafundi bangathola umagazini wakho kalula. Kodwa ungesabi ukuphumula isikhunta ngezikhathi ezithile uma unesizathu esihle sokuhlela.
Gxila kokuqukethwe kwakho kubamemezeli bakho ababhekele
Nakuba ikhava enhle ithola abafundi ukuba bathathe umagazini wakho, yini ngaphakathi kufanele ithengise umkhiqizo wakho.
Ulindele okuqukethwe okuhlukile kusuka ku- Architectural Digest kuqhathaniswa namaHomes & Gardens angcono , nakuba zombili zifaka izindawo zokuhlala. Laba omagazini bayazi izilaleli zabo ezihlosiwe futhi kukhona isikhala sokuba bahlangane ngempumelelo.
Uma okuqukethwe kungagxilwanga, imiphumela ingaba yingozi. Ngo-2001, u-Rosie O'Donnell wasiza u- Rosie , igama eliqanjwe kabusha futhi livuselelwe uMcCall oneminyaka engu-125 ubudala. Kodwa engaphansi kweminyaka emibili kamuva, lo magazini wawuphangwa empikiswaneni ngokulawulwa kokudala. Nakuba u-O'Donnell engumqondisi we-editorial, iThe New York Times ibike ukuthi waxabana nomnikazi wephephandaba ngokulawula, kuhlanganise nesifiso sakhe sokuqukethwe okungaxhunyiwe ku-intanethi njengomdlwenguli onecala uMike Tyson kulokho okwakuwumagazini wabesifazane.
Umagazini wakho udinga i-niche. Uma ihlukana kakhulu nenjongo yayo, abafundi bavame ukudideka, njengabakhangisi, futhi awukwazi ukwakha isisekelo. Ukuthola indawo yakho kulula njengokuqhathanisa okuqukethwe kwakho nabancintisana nabo 'nokwenza uhlu lwezihloko, umbono nomuntu oyifunayo umagazini wakho. Khona-ke, lapho ubhekene nombuzo mayelana nokuqukethwe, ungabheka uhlu lwakho ukuze ubone ukuthi lihlangabezana nezindinganiso ozibekile.
Khetha Umdwebo Wezithombe Okhombisa Injongo Yomagazini Wakho
Ukuklanywa kwe-graphic-eye-catching kungatshela umfundi ukuthi umagazini wakho ukhuluma ngani ngendlela amagama angakwazi.
Ikhuluma ngokulandelana ngokuphathelene nenkolelo, ukuhlaselwa kwemibhikisho kanye ne-conservatism kanye nokuzibandakanya ngokubambisana okukhulu. Hlala uqhathanisa nezinguquko kumklamo wamagazini ukuze uqinisekise ukuthi ubukeka bakho abukali.
Lokho kwakunjalo ngeHarvard Business Review , eyaphatha ngendlela ebonakala ngayo ngenkathi igcina izimiso zayo. Ngokubuyiselwa kabusha, lo magazini waba lula ukuhamba, okukhangayo kakhulu abafundi abasha abangaba khona futhi baqhubeka nendlela yokufunda. Phatha ukuhlela kabusha ngokucacile. Abafundi 'bokuqala bokuqala kufanele bavaliwe uma kunzima kubo ukuthola okuqukethwe okuthandayo. Ukubukeka okusha kudinga okufutshane "Kusuka kuDeskrit's Desk" incazelo yokuthi kungani yenza umagazini wakho ube ngcono.
Phendula kulabo abalalelayo abaguqukayo
Ngisho nomagazini wesithombe esiyimpawu ezibonakalayo udinga i-tweak ukukhombisa izikhathi ezishintshayo. Ukubuyekezwa kwezindaba ze- Newsweek kufaka okungaphezulu nje kwegrafu kuphela.
Ngesichazamazwi esifanele kubafundi, i- Newsweek ithe ishintshe ukusuka ekuxosheni izindaba ezitholakala kwamanye abezindaba ukuze ziphinde zigxilwe emandleni abo baseWashington nezombangazwe.
Akulula ukusho ukuthi uzokwenqaba lokho okungahle kube okuqukethwe okuthakazelisayo ngenxa yezidingo zokufaka uphawu. Ngokuvamile, ukukhetha kuvela lapho ubuke amafayili, banqume ukuthi izitayela futhi bazi ukuthi kufanele uphendule. E- Newsweek , kwakusho ukuqinisa ukugxila, kodwa kwezinye izimo ukukhulisa umkhiqizo kuyimpendulo.
Omagazini abathandekayo abasha baye bahlupheka nakakhulu njengoba intsha eningi ikhetha i-intanethi namafoni omakhalekhukhwini ukuba ahlale exhunywe ezweni lawo. Abalimala: Intsha (eshicilelwe kusukela ngo-1954-2008), Elle Girl (2001-2006), Teen People (1998-2006) noJane (1997-2007).
Kumagazini omusha, ukufinyelela okubanzi kungabandakanya izihloko ezenzelwe izinhlelo zokusebenza ezintsha zefoni yakho, ukugwema ukuxhaphazwa kwe-intanethi, ama-tweets wokubulala nendlela yokusebenzisa i-Facebook noma i-MySpace. Lokho okuqukethwe akunakwenzeka eminyakeni eyishumi edlule. Buyekeza ukuthi umagazini wakho ufaka kanjani ezweni lanamuhla. Ungaba nezihloko ezibhalwe kahle ezinemifanekiso emihle, kodwa uma izithameli zakho ezibhekiswe kulesi sici ziye zashintsha esiqondisweni esisha, kufanele uhambisane nazo.
Umkhiqizo Ngaphandle Kwamakhasi
Yakha umkhiqizo wakho ngezindlela ezidlula kwamakhasi omagazini wakho. Izincwadi eziningi zakha umcimbi wegama noma zenze ukwandisa ukuchayeka ngenkathi usebenzisa iWebhu ukudweba abantu kumkhiqizo wabo ophrintiwe.
I-Fortune ikhiqiza ukukhangisa mahhala nezinkampani zayo zonyaka "Fortune 500". Kuyafana nalokho kulesi sici esithi "Sexiest Man Alive" ku- People . Ungathola uphawu lokuvunywa kwezindlu oluhle lokuvunywa ngezinkulungwane zezimpahla zabathengi, okwenza uphawu oluthile lufakwe embukisweni wezigidi zabathengi. Bheka umagazini wakho ukuze ubone ukuthi kukhona ithuba elifanayo lokudala i-buzz. Thola izindlela zokudala ukukhangisa umkhiqizo wakho ukuze ukwazi ukuqhubeka nomncintiswano wakho.
Sebenzisa i-website yomagazini wakho kanye nemizamo yemidiya yomphakathi yokwakha umkhiqizo wakho ku-intanethi. Shayela abantu kusuka kumagazini wakho kuya kokuqukethwe kwakho kuwebhu futhi ngokuphambene. Ngaleyo ndlela, uxhumana nabafundi ngesikhathi esisemkhatsini wezinkinga eziphrintiwe umagazini wakho. Khumbula, abantu basadingeka babe nesizathu sokuthenga umagazini wakho. Ukushintshwa kwamafomu amasha abezindaba akusho ukufa komagazini. Kodwa kudinga ukuzinikezela kokufaka uphawu lokufaka uphawu ukuze uqiniseke ukuthi awulahleki kwi-clutter.