Kulula nje, ulwazi lomdatha lwedatha lusetshenziselwa ukumaketha kwezokuxhumana ukuhlukanisa izilaleli ngobudala, ubulili, ubuhlanga nezinye izigaba.
Kuzobezindaba, njengalezo zonke zebhizinisi, inani labantu lisetshenziselwa ukukhomba ukuthi kungenzeka ukukhula kwabalaleli futhi ukubona ukungasebenzi.
Nasi isibonakaliso esiqinisekisiwe se-rookie yemidiya: Ucela ukuthi ubani ofuna ukufika ngohlelo lwakhe lwe-TV, futhi uthi, "Wonke umuntu." Iqiniso, ibizwa ngokuthi "ukusakazwa", kepha uma uzama ukushaya kakhulu izilaleli, cishe uphela ungangeni kumuntu.
Izibonelo ZeMikhiqizo Efinyelela Emibhalweni Ehlukahlukene
Usuku Lwabesifazane, Usuku Lwabesifazane NamaHholo Ahle & Izitaladi kukhona omagazini abafinyelela kubantu besifazane. Kodwa ngaphesheya kwalokho, bahlose izinhlobo ezahlukene zabesifazane.
Ngeke ucabange kabili ngokubona isihloko se-racy esikhangisiwe esiqongweni se- Cosmopolitan . Kungenxa yokuthi ihlose ukufinyelela owesifazane osemncane, oyisiqhwaga sezwe kunabamelene nawo. Abamemezeli beCosmo bayazi ukuthi bakhuluma nezilaleli ezihlukene kakhulu ukuthi abesifazane abafunda amaHomes & Gardens angcono , abangasoze bafaka isihloko se-sexy esiqongweni sayo.
Ukuthola amademoni akho afunayo kakhulu
Isiteshi se-TV noma inethiwekhi ithatha impumelelo yayo isebenzisa ukulinganisa kwe-Nielsen . Le mibiko yokulinganisa ayibonisi kuphela izinombolo zomndeni, futhi iphula imiphumela ngemikhakha ehlukahlukene yabantu.
Ethelevishini, abakhiqizi abaningi bangathanda ukufinyelela kubantu abaneminyaka engu-18-34, 18-49 noma 25-54.
Isizathu yilokho ngamaqembu amaningi abafisa abakhangisi be-TV . Ngokuqinisekile, amanethiwekhi we-TV afuna ukwakha umbukiso we-hit. Kodwa futhi bafuna ukukwazi ukuthengisa izimakethe ngaphakathi kohlelo.
Yingakho ubona izinhlelo eziningi ze-TV eziyinhloko ezifaka abantu kulezi zigaba zamaqembu ezinkambisweni zenkanyezi. Yebo, kungaba khona ugogo kumbukiso, kodwa hhayi njengenkanyezi.
Yeka ukuthi Imikhiqizo Yenzelwe Kanjani Ukufinyeleleka Emademeni Esemqoka
Umqondisi wezindaba ze-TV uyazi ukuthi kunenani elingapheli lezindaba angaziphishekela. Kodwa uma kufika isikhathi sokwenza izinqumo, abantu abaningi badlala indima. Ngokuqinisekile, isiteshi sizokhipha ukubulawa komuntu osekhulile ongekho emaqenjini okubalwa kwabantu. Kodwa uma sekuyisikhathi sokunquma ukuthi ukwenze umbiko okhethekile wokuphepha komphakathi noma izikole zomphakathi, izikole ngokuvamile ziphumelela.
Kungenxa yokuthi abazali bezingane ezincane bawela kulolu hlobo lobudala obuyi-18-34, 18-49, 25-54. Uma isiteshini sinquma ukwenza indaba ekuvikelekeni kwezenhlalakahle, ingabonisa njengalokho abadala asebasha abakwenzayo ukuqinisekisa ukuthi abazali babo asebekhulile banemali abayidingayo ukuze baphile. Ukuthatha lowo mbono kusiza isihloko ukuthi sikhangele ababukeli abancane.
Ukushintsha Umkhiqizo Wakho Ukushaya Amanani Omuntu Owafunayo
Izinkampani zoMidiya zishintsha njalo imikhiqizo yazo nendlela ekhangiswa ngayo ukushaya iqembu elithile labantu.
Umshicileli womagazini wesifazane olandela imikhuba yabantu angase anqume ukuthi izethameli zakhe zibadala kakhulu ukuheha abakhangisi abaphezulu. Ngakho uzogxila ekubekeni abantu abasebasha esikukhunjini nokubhala izihloko kumakhasimende abasha abesifazane ukuze bashintshe ukuzenzela komagazini.
Emhlabeni wamagazini, izincwadi ezithakazelisayo ezijwayelekile zenzelwe ukunxusa abantu bazo zonke ubudala futhi bobabili abesilisa nabo bahlukumeze ngokuzama ukuheha izilaleli eziningi. Ukuphila nokubuka omagazini yizibonelo ezimbili. Abafundi bajabulela omagazini ababonakala befanelwe kuphela.
Uma usungula umkhiqizo wakho wemidiya noma uhlola umkhiqizo osekude iminyaka, sebenzisa idatha yemininingwane njengendlela yesikhwama sokukhula. Uma ucela kuphela abantu abaneminyaka engama-65 ubudala, iqiniso elidabukisayo ukuthi, njengoba lidlula, kanjalo nesisekelo sekhasimende lakho ngaphandle kokuba uhlale ufuna abantu abasha abazokhula besebenzisa umkhiqizo wakho noma ngabe bengakulungeli namhlanje.