Indaba Yomkhankaso Wemali Yomlando
Masikhulume ngebhiya, nesithombe. Akungabazeki ukuthi ubonile uStella Artois ekunikezeni ezitolo zendawo zokudlela utshwala, amabha, namaqembu. Kodwa ukuqonda kwakho kungahlukahluka kuye ngokuthi uhlalaphi.
Uma uhlala e-United Kingdom phakathi neminyaka ka-1982 no-2007, uzokwazi ukuthi inkulumo ethi "Iyabiza Ngokuqinisekisayo" futhi izoyihlanganisa ngokushesha noStella Artois, ubhiya obukhulu baseBelgium. Njengoba ihlanzekile, imhlophe ingamhlophe futhi ihlotshisiwe, ibheka ekhaya ne-moniker ye-lager ebiza kakhulu, futhi ihlale izama ukuphikisa kuleso sithombe.
Umlando Omfushane kaStella Artois Ukukhangisa
Umsuka womkhankaso uhlala noSir Frank Budge Lowe, umkhangisi owayesebenza eStella Artois eCollett Dickenson Pearce (CDP) ngawo-1970. Esinye sezikhangiso zakhe ezidume kakhulu sasinekhanda elimangalisayo elithi "Ukumemeza Kwami, Wamemeza" futhi izimpande zomkhankaso oqinisekisiwe ozozibonakalisa zingabonakala ngokucacile kulokho kukhishwa. I-Stella iyinani lemali, futhi awufuni ukufaka isandla sakho ephaketheni lakho ukuthenga nxazonke. Kodwa uthola lokho okukhokhayo. Kulokhu, ikhwalithi langempela.
Ngesikhathi uFrank Lowe eshiya i-CDP ngo-1981 ukwakha uLowe Howard-Spink (owaba yiLowwe kanye no-Partners Worldwide) wathatha i-akhawunti yaseStella Artois eyinzuzo. Ngonyaka owodwa, umkhankaso ovuselelekile ovuselelekile waqaliswa, okwenza kube nomthelela omkhulu kulo mkhiqizo (inani eliphakeme) libe yiqhawe lomkhiqizo. Manje, ukukhokha kakhulu ubhiya kwakuyisiqinisekiso sekhwalithi, okwenza kube ngaphezu kwamncintiselwano ashibhile.
Ukuphrinta izikhangiso kulo mkhankaso kushukumise ngempela umbono wokunethezeka okufanele ukhokhe. Omunye ophumayo, kusukela ngo-1984, ubonisa i-pint kaStella Artois eduze kwepulethi equkethe isisindo esisodwa. Isihloko - "Tut, tut.
Omunye ubonisa ibha ngesikhathi sokuvala - "Wozani nabegentlemen.
Awunazo izindlu zokuya kuzo? "Umkhankaso wokuphrinta waqhubeka kulokhu kwaze kwafika ngo-1990. Kwabe sekufika izikhangiso ezivelele manje ezibonisa i-European cinema.
UStella Artois Udala Izibopho Zomkhakha Wezithombe
Umqondisi wokudala osebenza eLowe, kwi-akhawunti yaseStella Artois, kwenzeka ukumbona uJean do Florette. I-classic ye-cinema yesimanje yesimanje, eyakhishwa ngo-1986 futhi ihlanganisa uYves Montand noGérard Depardieu. Lokhu kuphefumulelwe umqondisi wokudala ukubhala iskripthi esekelwe kumqondo ofanayo kakhulu, futhi umphumela wawuyi-Jacques de Florette - isikhangiso se- TV nesinamabhayisikobho esize uchungechunge lonke lwezikhangiso eziwina imiklomelo.
Lokhu kwagxila ngokuqinile umqondo wezindleko eziqinisekisayo ezingqondweni zabathengi, futhi wakwenza ngokuthinta okubucayi we-wit kanye neminye yemifanekiso emihle kakhulu. Kwakuhambisana ne-soundtrack efana ne-Stella Artois brand. Nakuba isikhangiso sasihloselwe izithameli ezikhuluma isiNgisi, sasiqoshwa ngokuphelele ngesiFulentshi futhi sasingekho imibhalo engezansi. Kwakungekho isidingo kubo. Bheka, uzothola umlayezo.
U-Stella Artois wagcina izixhumanisi zayo ne-cinema ngokuxhasa imikhankaso ehlukahlukene ye-movie nemikhosi, ngokuphawulekayo ngeSiteshi 4. Futhi phakathi kuka-1991 no-2002, izikhangiso ezibhalwe nge-Jacques de Florette ziyisikhombisa, kanti owokugcina - Udokotela omuhle - owamukela imiklomelo eminingi yokukhangisa ehlonishwayo kunanoma yimuphi omunye umkhankaso kulo nyaka.
Ukukhipha isithombe somfazi wesithombe
Ngeshwa, u-Stella Artois akakaze akwazi ukuhlala ngokuvumelana nezicelo eziphezulu zokukhangisa. Ayihlangene nekhwalithi yebhiya kepha inhlangano ethi "lager louts", okwathi ngesinye isizathu, wakhetha uStella Artois njengesiphuzo sabo sokuphuza. Kwaba isiphuzo esidumile phakathi kwama-hooligans ebhola, abaphuza ngokweqile, kanye nabashushumbisi bezinkampani, bewuthola isiteketiso "umqhubi womfazi."
Ngonyaka ka-2007, umkhankaso we-Reassuringly Expensive wabizwa kahle, futhi igama elithi Stella lagwenywa ezikhangisweni. Kuyathakazelisa ukuthi uStella Artois manje ungenye yezinyosi ezishibhile ezitolo zokuthengisa utshwala kanye nokugqekeza amabhayisikili, efika ngenani elifanayo njengezinhlobo eziningi ezifuywayo zasekhaya.
UStella Artois - Phuza ku-Chalice, hhayi i-Glass
Umkhankaso wakamuva ovela ku-Stella Artois awuhambisani nesiphuzo ngokwawo, kodwa ungayiphuza kanjani.
Futhi, yini okufanele uyiphuze. Ekukhuthazeni okukhulu okwenziwe kuwebhu, ukuqoshwa kocingo, ukuphrinta izikhangiso nokunye, uStella Artois wakhuthaza abaphuzayo ukuba baphule i-lager externe evela eStella Artois Chalice, ababeyikhulula. Izinkulungwane nezinkulungwane zabantu zamukele ukukhuthazwa kwe-1-800-MY-CHALICE. Kodwa kwafika ngokunciphisa kancane. Ngesikhathi esifanayo, u-Newcastle Brown Ale wahamba ngendlela ehluke kakhulu, enza izikhangisi ezinesihluku ngaphansi komkhankaso we "no bollocks" (akukho ama-bollocks ayi-british yaseBrithani okungenayo i-bullsh * t). Isikhangiso esithi "Ubani Osebenzisa I-Word" Chalice? "" Yayinembile ngokwanele, kodwa ukubeka lezi zikhangiso eceleni kwezitembu zeStella Artois kwakuyi-genius media buy.
