Funda Ngezindlela Zokuthola Amakhasimende Namacebo.
Ukuthengwa kwamakhasimende kuyigugu lokuphila kwanoma yimuphi inkampani. Kunengqondo. Awukwazi ukwenza imali ngaphandle kwamakhasimende. Awukwazi ukukhula nokuchuma ngaphandle kwamakhasimende. Eqinisweni, ngaphandle kwamakhasimende, awunayo nkampani nhlobo. Ngakho-ke, ukusho kwamakhasimende kubalulekile ukubeka phambili ukubaluleka komkhankaso wokubambisa obaluleke kunazo zonke noma yiliphi ibhizinisi elingaphuma lapho.
Emishayweni emikhulu, ukuthengwa kwamakhasimende kuyigama elisetshenziselwa ukuchaza inqubo yokuletha amakhasimende amasha kumkhiqizo othize, umkhiqizo noma isevisi.
Kuyinto elula. Nokho, empeleni ukwenza kahle kunzima kunalokho. Futhi iqala ngezibalo ezilandelayo:
Kudingeka ukuba uthole amakhasimende amasha izikhathi ezinhlanu kunalokho ukugcina okwamanje.
Cabanga lokho. Uzochitha i-$ 5 ukuthola amakhasimende kuwo wonke ama-$ 1 owachitha uwagcina ethembekile kumkhiqizo wakho. Ukwazi ukuthi, kungokwemvelo ufuna umkhankaso wokuthenga amakhasimende wakho ube ngempumelelo ngangokunokwenzeka, ngoba kuwumzamo obiza kakhulu. Uma unayo, ukugcinwa kwamakhasimende kuyindlela elula kakhulu futhi okungenani kungabizi (nokuthi konke kwehla ukuphatha amakhasimende kahle, nokubenza bazizwe bebaluleka).
Le nqubo cishe ihlale inezindleko ezihlobene nayo, futhi lokhu kwaziwa njenge-ROI, noma i- Return On Investment . Nakuba kunezindlela eziningi ezahlukene zokuthola la maklayenti, ezinye izindlela zingalandelwa, kanti abanye abakwazi. Kodwa umgomo oyinhloko wokuthengwa kwamakhasimende ukukwenza isilinganiso esincane somsebenzi, futhi usebenzise imali encane yemali, ukuthola amakhasimende amaningi ngangokunokwenzeka emkhombeni.
Izindlela Zokuthola Amakhasimende.
Noma yiluphi uhlobo lokukhangisa noma ukumaketha lenzelwe ukuheha abantu kuyo, nokuba yizikhohlisi zezimpawu. Kodwa-ke, ezinye zezindlela ziphumelela kakhulu kunabanye, kanti abanye banganikeza i-ejenti yokukhangisa noma banikeze ukwaziswa okudingayo ukuze bazi ukuthi umkhankaso uphumelele kangakanani.
Ngaphezulu kwezokukhangisa komugqa, njengama- billboards , izindawo zethelevishini nezomsakazo, amaphosta, ukuphrinta izikhangisi namabala e-cinema enza umsebenzi omkhulu wokuthola uphawu phambi kwezigidi zamehlo. Kodwa bavame ukuvala ukudayiswa, noma babe nezindlela zokulandelela ukuguqulwa kwamakhasimende.
Ngomugqa nangaphansi komugqa lapho inqubo iba khona ngokwengeziwe ngokwesayensi nokufundisa. Isibonelo, iphakethe le-mail eliqondile eliqukethe izinombolo zocingo noma amakheli e-mail ahlinzeka nge- ejensi yokukhangisa ngemininingwane engabatshela:
- Zingaki izingcezu zahanjiswa ngaphandle
- Zingaki izingcezu ezavulwa futhi zaphendulwa
- Zingaki izingcezu eziholele ukudayiswa, noma ukuguqulwa
Kodwa-ke, lezi zinsuku zokuthengwa kwamakhasimende zithola ikhaya layo emithonjeni yezenhlalo, ne-Facebook ne-Twitter, ikakhulukazi, ngokuba yimithombo enhle yokufinyelela. Lapha, ungakwazi ukukhomba amakhasimende futhi uwagcine unolwazi ngezipesheli ezinkulu noma imigqa emisha yomkhiqizo. Ungabenza bazizwe bewaziswa, baxoxe ngabanye nabantu, bese wabelana ngolwazi olwakha umkhiqizo.
Ukutholakala kwamakhasimende nokubuyiselwa kwezimali.
Kusuka kwedatha ngqo ye-imeyili okukhulunywe ngayo ngaphambilini, i-ROI ingahlanganiswa, futhi i-agency ingazi izindleko eziphelele zomkhankaso, izinga lokuphendula, izinga lokuguqula kanye nezindleko ngamakhasimende ngamunye.
Lokhu kungasetshenziselwa ukwazisa imikhankaso yesikhathi esizayo nezindlela zokukhangisa.
Ngokwesibonelo, ukuhlolwa kwe-imeyili ngokuqondile kungenziwa ngokusebenzisa ucezu lokulawula ukukala imikhankaso emisha. Isiqephu sokulawula sizoba isiqephu sokushaya, futhi sizoba ne-ROI ehambisana nayo - ake sithi i-$ 12 ibuyiselwe wonke ama-$ 1 asetshenzisiwe. Isiqephu sokuhlola ngokuvamile sizoshintsha ushintsho olulodwa, mhlawumbe inzalo yesithakazelo, umugqa ohlukile emvilophini, noma iphuzu elithile lentengo.
Uma idatha ingena, ingahlolwa ukuthi ukuguquguquka okusha kuzokwenza okungcono, okufanayo, noma kubi kakhulu kunokulawula. Lokhu kusebenza kwezinye izindawo eziningi zezindaba, kuhlanganise nokuthengwa kwe-intanethi.
Uma kufana noma kubi, khona-ke ucezu lokulawula olusetshenzisiwe lusekhona futhi kuhlolwa okusha. Uma, noma kunjalo, kusebenza kangcono - tshela imali engu-$ 13 kuwo wonke ama-dollar angu-1 asetshenzisiwe - bese uhlamvu olusha luba yi-control, futhi yonke inqubo iqala futhi.
Ngokwenza lokhu, ubuciko bokuthengwa kwamakhasimende buba ngaphezulu kwesayensi. Nokho, i-ROI akuyona yindlela kuphela yokukala impumelelo. Abanye basebenzisa amazinga avulekile, amanani wokuguqulwa, noma umkhankaso ukukhumbula izifundo. Abanye basebenzisa ama-web hits noma ukubukwa, njengamavidiyo wegciwane.
Kodwa noma yikuphi isikhungo sokukhangisa noma sokumaketha esenzile, kubalulekile ukuhlola, ukuhlola, nokurekhoda okutholakele. Abanye bathi akunakwenzeka ukubuyisa umbane ebhodleleni, kodwa umphathi omuhle wokuthenga amakhasimende uzokwenza lokho kanye, ngezikhathi ezithile. Futhi lokho kuzokwenza indima yakhe ibaluleke kakhulu kunoma yiliphi i-ejensi noma umnyango wendlu.
Imiphongelo Yomkhankaso Wokuthengwa Kwekhasimende Engaxilwanga Ngayo
Ungacabangi ukuthi okubi kakhulu okungahle kwenzeke ngomkhankaso wokuthenga amakhasimende ukuthi awulethi amakhasimende anele. Nakuba lokho kubi, kukhona umphumela obi nakakhulu - uyabesaba amakhasimende okwamanje, noma ubhidliza umkhiqizo wakho kabi kangangokuthi akekho oyothenga umkhiqizo wakho noma aqashe amasevisi wakho.
Kube nezibonelo eziningi zakamuva zemikhankaso yokuthola amakhasimende emangalisa. Mhlawumbe okwesabekayo kakhulu kwavela endaweni ye-Super Bowl yeGroupon ngo-2011. Esikhangisweni, umlingisi uTimothy Hutton uthatha ithoni ephikisayo, njengoba ekhuluma ngezinkinga uTibet ubhekene nazo. Khona-ke, uyajabula futhi athi "Kodwa basabetha ama-fish curry omangalisayo. Futhi njengoba sithenga ama-200 ku-Groupon.com, sithola ukudla okungamaRibetan angu-R15 angu-$ 15 kuphela."
Akukhona nje ukuthi le ndoda yayisithulu futhi isisulu, yayinabantu abahlubukayo ngokumelene nomkhiqizo. Amakhasimende aphuma asebenza ku-Twitter naku-Facebook ukuze asho indlela okwethusa ngayo, futhi ukuthi ayengakaze athenge kusuka ku-Groupon (lokho kuyisongo esingenalutho, kodwa lo mkhiqizo ungahlupheka esikhathini esifushane).
Ezinye izibonelo zibandakanya umkhankaso we-"Victoria Perfect" kaVictoria Secret, ukulandwa kwe-Apple kwe-albhamu entsha ye-U2, kanye ne-Match.com ekhuluma ngokungafani nokungapheleli komunye umuntu ozoyithandayo.
Zonke lezi zinomphumela ohlukile. Babefanele balethe amakhasimende amasha, kodwa kunalokho, babesaba abasha, futhi benza amakhasimende wamanje alahle lo mkhiqizo.
Ngakho-ke, ngaphambi kokuba usebenzise isikhathi nemali emkhankasweni omusha wokuthola, qiniseka ukuthi uyaqiniseka ukuthi uzokwenza umsebenzi okuhloswe ukuwenza.