Iziqu zemisebenzi yabathengi bezengqondo zabathengi: Akukona ukwelashwa kwe-shopaholic
Le phrofayli yezentengiselwano yabathengi bezokuthengisa ichaza imithwalo yemfanelo ethile, iziqu, isipiliyoni sangaphambili, amakhono, imfundo kanye nemali yezinkokhelo kulabo abafisa ukuphishekela umsebenzi ku-Retail Consumer Psychology. Ibuye inikeze imibono ngendima ebalulekile ekusebenziseni izinqondo zabathengi ezinqumweni zobuholi kanye nokusebenza okusebenzayo ebhizinisini elikhulu lokudayisa emhlabeni jikelele namuhla.
Sibutsetelo sabathengi ngabathengi:
Abacwaningi bezengqondo babathengi bacwaninga izimpendulo zabantu ezingokomzwelo, ezingqondweni, nezokuziphatha ezihlukahlukene ezibandakanya izikhangiso, ukupakisha, ukukhushulwa kokukhangisa, ukuxhumana, imikhiqizo, amasevisi, nokuhlangenwe nakho. Kusukela kulezi zifundo, isazi sengqondo somthengi sisiza abenzi bezinqumo ukuthi banqume izinguquko zokuklama ezizokhiqiza impendulo yomthengi eyithuthukisiwe kanye nokwanda kwezokuthengisa. Insimu entsha yomsebenzi, ingqondo yezobathengi iyisimo esithile esasungulwa ngokwenyama ngaphandle kwesidingo sabakhiqizi nabathengisi ukuze baqonde kangcono izidingo zamakhasimende nezifiso.
Imithwalo Eyisisekelo Yomqondo Wezinkampani:
Njengesazi sengqondo somthengi embonini yokudayisa, uzohlanganisa indlela ephilisayo yokucwaninga kwengqondo ngebhizinisi le-acumen kanye nobuciko. Ungase usebenze inkampani, i-agency yokukhangisa, inkampani yokucwaninga ngokukhangisa, noma ungase usebenze ngokwakho njengomxhumanisi.
Njengoba insimu ithola ukwethembeka, abathengi bezengqondo zanikezwa ukuhlaziywa okusezingeni level kanye nentuthuko.
Ucwaningo lwama-Consumer Psychology:
Abanokusebenza kwengqondo babathengi basebenzisa izindlela zokucwaninga eziyinkimbinkimbi, ukulinganisa, ukulinganisa, nokulinganisa ukwenza ukubuka nokuqoqa idatha efanele. Ukubuka ukuthengiswa kwamehlo ukukhishwa kwesikhwama, amashelufu, noma izikhangiso kungase kube yingxenye yocwaningo lwakho lwemakethe. Ukubuza imibuzo mayelana nezici zomkhiqizo, okuhlangenwe nakho okuhlangenwe nakho, noma ukuthengiswa kwempahla kungase kube yingxenye yokucwaninga kwakho kwesitolo. Ukuqaphela izinhlobo ezahlukene zabantu abasabela kwisimo esifanayo kungaba ingxenye yocwaningo lwakho lwabantu. Isazi sengqondo somthengi sinquma ukuthi yiziphi izidingo okufanele zilinganiswe, ukuthi zingcono kanjani ukulinganisa, bese ziholela ekusetshenzisweni kokucwaninga.
Ukuhlaziywa kwabathengi nge-Psychology:
Kule ndima, uzothatha idatha yocwaningo eqoqwe futhi uyihlaziye ukuze ufike ngeziphetho ezisemthethweni nezicelo ezisebenzayo zokuthola kwakho. Ukuklama komkhiqizo, ukupakisha, ukuthengiswa kwempahla, ukuklanywa kwesitolo, izinto zokuthengisa, kanye nokuhlangenwe nakho kwamakhasimende esitolo ngaphakathi konke kungathuthukiswa ngokususelwa ekutholeni okwenziwe ngososayensi wezengqondo zabathengi. Kuzodingeka ukwazi ukwenza umqondo wokuhlaziywa kwedatha eluhlaza, kodwa uzodinga ukuqonda ngokugcwele imboni yokudayisa ukuze uphakamise izindlela ezingcono kakhulu zokuthi ucwaningo luzuze imigomo yenhlangano eyithumele yona.
Intuthuko yezokuThuthukiswa kwabaThengi:
Ngemuva kokuletha izinhlelo zokusebenza ezisebenzayo zokuthola ucwaningo, isazi sengqondo somthengi ngokuvamile siyocelwa ukuthi sihlanganyele njengemikhiqizo, izinhlelo zokukhangisa, imikhankaso yokukhangisa, ukuthengiswa kwempahla, nokuhlangenwe nakho kokuthengwa kwenzelwe futhi kuthuthukiswe ngokusekelwe ezincomo zabo. Ukubamba iqhaza kwezobuciko, kanye nesiqondiso sokuhlaziya, kuyoba yiminikelo yakho enkulu eqenjini lokuthuthukiswa. Lona yingxenye yomsebenzi wezengqondo zabathengi lapho imibono nemibono iphila khona futhi iveza imiphumela.
Okudingekayo:
Ngokuya ngesimo sendawo noma ubunzima bephrojekthi, ungadinga isipiliyoni sangaphambilini ngemiklamo efanayo eveza imiphumela elinganiselwe. Kodwa-ke, njengoba lokhu kuyi-special career ekhethekile, imfundo yakho nanoma yikuphi okuhlangenwe nakho okuzuzile lapho kungase kube ngokwanele ukukusiza ukuthi uvikele umsebenzi wezengqondo zomthengi.
Iziqu zeJobe:
Umsebenti wakho njengengqondo yomthengi uzodinga amakhono amabili okuhlaziya ngobuchopho, kanye nobuciko obuhle bokucubungula. Kufanele ube nekhono lokudala izifundo ezisebenzayo ezikhiqiza imiphumela ethembekile yezindaba eziyinkimbinkimbi. Abanokusebenza kwengqondo babathengi badinga ukuzethemba ukuphakamisa nokusebenzisa amaphrojekthi anegunya. Ukulungiswa nokuqaphela imininingwane kubalulekile ekuthuthukiseni amaphrojekthi, kanye nekhono lokuhola iqembu, ukugcina ubuhlobo obuhle, nokugqugquzela ukusebenzisana yizimfanelo ezibalulekile kule ndawo. Ukusebenza ngaphansi kwengcindezi yezinsuku eziyisikhathi eziqinile kuzodinga ukuthi uguquguquke futhi ube nomoya ophansi.
Izidingo zobuKghono:
Kuzodingeka ube nokuqonda okuphelele kwenqubo yesayensi kanye nekhono lokuhlolwa kwe-hypothesis, ukuhlolwa kokuziphatha, nokuhlaziywa kocwaningo. Ukusebenza komklamo wokuhlola nokufundwa kocwaningo kuyodingeka. Njengengqondo yomthengi uzobe uloba iziphakamiso, umdwebo wephrojekthi, nemibiko yokuthola, ngakho-ke amakhono akho okubhala abhaliwe kumele abe kokubili, futhi aqondakala kumuntu obeka eceleni. Kuzodingeka ube namakhono wekhompiyutha kanye nesipiliyoni nezinhlelo zesofthiwe ezizokusekela ocwaningweni lwakho.
Imfundo & Abathengi Abadokotela bamazinyo:
Abaningi bezengqondo zezentengiselwano abasebenzisana nezinkampani ezihlobene nabathengi baneziqu eziphambili zezokwelapha, ezihambisana nemfundo ephakeme ebhizinisini, ekukhangiseni, noma ekukhangiseni. Ukuqeqeshwa kwezinga lokuqeqesha okuthweswa iziqu kungcono, futhi lezi zindidi ezithuthukile kufanele zitholwe ngaphansi kokuqondiswa kwamalungu ekhono abahlonishwayo ochwepheshe bezokwelapha ngokwabo. Ph.D. izinhlelo zokusetshenziswa kwengqondo zabathengi zilinganiselwe futhi ngenxa yalokho, zincintisana kakhulu. Kodwa labo abathola i-Ph.D. izobhekwa njengabachwepheshe abaholayo ngaphakathi kule nsimu encane yokwenza okukhethekile.
Ukuhlawulelwa kwabathengi bezengqondo zabathengi:
Ngezinga le-bachelor's degree, uzoqala ngezikhundla ezingezansi ezinkampani ezinkampani ezihlobene nokuthengisa ngebanga lokungena kwezinga lokungena lika $ 24,000 - $ 30,000. Ukuthuthukiswa kwezikhundla eziphezulu kanye nemishado ephakeme kungenzeka kodwa kuyoba nzima ngaphandle kwemfundo eyengeziwe. Ngesizinga esiphakeme, izikhundla zezinga eliphakeme namaphrojekthi kuzotholakala kuwe, ngenxephezelo eqala ku-$ 40,000. Ngenxa yokuthi labo ababhekwa njengabachwepheshe bezengqondo zabathengi baqala ukufakwa ezinqumweni eziphezulu zezinga eliphezulu, kubonakala sengathi akukho indawo ephezulu yokukhokhela kule nsimu.