Imiklomelo engu-10 emikhulu yokukhangisa okubalulekile

Imiklomelo Yokukhangisa Neyomklamo Okufanele Yinqobe

Imiklomelo yokukhangisa ibhizinisi elizuzayo, yingakho kuningi labo. Izimali zokungena ngokuvamile ziqala ngamakhulu ama-dollar aphansi, futhi uma ufaka imikhankaso eminingana, ungase uphume ephaketheni ngamadola ayizinkulungwane ezimbalwa. Ngezinye izikhathi, kuningi kakhulu.

Ngakho-ke, nge- ejensi yokukhangisa enemali encane yokuchitha, kodwa imiklomelo isengenye yezindlela ezimbalwa zokubonisa ukwethembeka okukhulu, yiziphi izimali okufanele uzame ukuzenza?

Lapha, sichaza umklomelo omkhulu kakhulu; lezo ezibalulekile ngempela. Lezi yimiklomelo enezindinganiso eziphezulu zokudala, ziqashelwa kabanzi embonini, futhi zisho okuthile uma uzifaka kwi-agency yakho noma kabusha kwakho. Phela, akukho nhlobo ekubhaleni wonke umklomelo owunqobile uma kufanele uchaze ukuthi bangubani.

1: I-D & AD (I-Design & Art Direction)

Ngokombono wamagama adume kakhulu ekukhangiseni, i-D & AD iyona enkulu kakhulu futhi engcono kakhulu. Ngomunye wemiklomelo embalwa enqaba ukukhipha ama-gong uma umsebenzi ungalungile. Eminye imiklomelo eminingi izokwehlisa izindinganiso zazo ukuqinisekisa ukuthi wonke umkhakha unomqoqo, kodwa hhayi iD & AD. Babeka ibha ngempela, ephakeme kakhulu.

Eyasungulwa ngo-1962 ngabanye abaklami abahle kakhulu nabaqondisi bezobuciko emhlabeni (u-Alan Fletcher, uDavid Bailey noTerence Donovan bathiwa abambalwa) babeka izindinganiso eziphakeme ezingenakwenzeka kusukela ekuhambeni.

Ama-2500 okufakiwe, abawinile abangu-16. Ama-giants okukhangisa nokuklama kusukela ngaleso sikhathi abe ngumongameli we-D & AD, kuhlanganise noPaul Brazier, uGraham Fink, uMary Lewis, u-Aziz Cami, uTim Delaney noMartin Lambie-Nairn.

Izindinganiso zokucatshangelwa umklomelo we-D & AD zinzima kangaka, manje zineklomelo ngokuthola ukuphakanyiswa.

Uma uthola ipensela ye-D & AD, uhlukile. Uma unqoba i-D & AD Gold, kahle, usanda kuphakamisa kumuntu wokudala. Kodwa uma imali inzima futhi umsebenzi awuyinto enhle kakhulu, gcina imali yakho. Ukufaka umsebenzi omuhle akulungile, futhi usanda kuchitha imali yakho yokungena.

• Amathuba okuwina ipensela ye-D & AD - Kakhulu, kakhulu kakhulu
• Amalungelo okuqhayisa - Massive naphakade
• Umthelela - Ipensela ye-D & AD iyinhlangano yomsebenzi wakho
  

2: I-One Show

Eyaziwa ngokuthi yi-US efana ne-D & AD, futhi evame ukukhanga kakhulu e-US kune-D & AD, i-One Show ingenye i-giant yemiklomelo yemiklomelo yokukhangisa. I-One Club yasungulwa ukuba iqine futhi ikhuthaze ubuciko bokudala ekukhangiseni nasekuklanyeni. Futhi kuyakwenza lokho.

Njenge-D & AD, izindinganiso ziphezulu. Mhlawumbe akuyona neze enzima njenge-D & AD, kodwa ivaliwe. Udinga ukuba nomsebenzi oqinile nokuqiniseka okukhulu ukuze ucabange ukungena. Kungenzeka ukuthi ngeke ubone ukunqoba. Kodwa kulabo abambalwa abaphumelela ipensela eyodwa ye-One, i-champagne ne-caviar ukugubha.

• Amathuba okuwina ipensela eyodwa - I-slim kakhulu
• Amalungelo okuqhayisa - Omkhulu futhi omude
• Imiphumela - Ngokuxhumana kwayo kwe-US, yi-Oscars yokukhangisa
  

3: Amabhubesi e-Cannes

Izingonyama ze Cannes empeleni zikhulile kunomunye we-One Show ne-D & AD, ezazalelwa ngo-1954.

Baqalwa ngoba iqembu lezinkontileka zokukhangisa ze-cinema emhlabeni jikelele (SAWA) lazizwa sengathi ukukhangisa kumele kufumaneke ukuqashelwa okufanayo kumabhayisikobho adlala e-Cannes Film Festival.

Kusukela ngaleso sikhathi, i-Cannes Lions iye yakhula yaba inombolo enkulu yezigaba. Bahlonipha konke kusuka ekukhangiseni nasekuklanyelwe ekusebenzeni okudala - into evame ukushiywa phansi ekuthandweni kwezithombe ezinhle kanye ne-prose.

I-Cannes inganiki nje imiklomelo; futhi banikeza ulwazi. Isikhulumi sabo sikhulumi sifana nokuthi ubani okhangisa ne-design elite, futhi lezo zinhlobo zamagama zifakazela ukwethembeka okukhulu kumiklomelo.

Futhi, uma umsebenzi awusona ngokuphelele i-dynamite, gcina imali yakho. Izindinganiso ziphakeme futhi umncintiswano unesabekayo.

• Amathuba okuwina i-Cannes Lion - Slim
• Amalungelo okuqhayisa - I-Colossal

• Imiphumela - I-Cannes Lion itholakala imivimbo embalwa emigqonyeni yakho yokudala
  

4: Izinkampani zobuciko bokuxhumana

Njalo ngonyaka, incwadi ehlonishwayo yokuThuthukiswa koBugcino iveza uchungechunge lwezinyanga eziphrintiwe ezigubha umhlabeleli womsebenzi omuhle owenziwe kulo nyaka. Iminyaka ihlanganisa izindawo ezithile, kubandakanya:

1. Umdwebo wonyaka
2. I-Interactive Yonyaka
3. Ukukhangiswa Kwonyaka
4. I-Typography Yonyaka
5. I-Design Yonyaka

Ngokwesilinganiso, unyaka ngamunye uthola okufakiwe okungaba ngu-5000 futhi kuphela 150-200 okukhethwa kukho le ncwadi. Lokhu kusho ukuthi unamathuba angu-96% - 97% okungaqedi ukugcina. I-Ouch. Uma usabelweni sesabelomali, ithuba elingama-3% -4% lokuwina aliyona imidlalo ekhangayo. Kodwa lezo zinkinga zenza kube mnandi lapho umsebenzi wakho ukhethwa iphaneli evelele yama-jurors.

• Amathuba okuvela ku-CA Yonyaka - Ukuphelelwa amandla
• Amalungelo okuqhayisa - amaMammoth
• Umthelela - I-Annuals ihlala emashalofini ngeminyaka - umsebenzi wokuwina udunyiswa isikhathi eside.
  

5: Ama-ADDY

I-American Advertising Federation (AAF) igubha umqondo wokuthi imibono emihle ingavela kunoma yikuphi. Izahluko zendawo ze-AAF zamukela imiklomelo ibonisa, futhi umsebenzi omuhle ovela kulezo ziboniso uya phambili kuma-ADDY kazwelonke. Ithola futhi ukungena kuka-40,000 ngonyaka, okwenza kube mncintiswano omkhulu kunazo zonke wokukhangisa emhlabeni. Futhi ngaphezu kwalokho, kunemali encane yokungena kunezinye eziningi imiklomelo.

Abahluleli bama-ADDY bangamanye amahle kakhulu, amakhulu kakhulu futhi aqhakazile embonini. Isibonelo, iphaneli lokugweba ngo-2011 lihlanganisa u-Aaron Allen, umqondisi wokudala weWeiden & Kennedy, uSteve Babcock, umqondisi wokudala weCrispin, Porter noB Bogusky, noTom Coates, umqondisi wokudala we -Butler Shine. Laba bahlaziyi abanzima abanama-ejenti abo abanomlando wokudala ezinye zokukhangisa okuhle kunazo zonke emhlabeni.

Ama-panels ekwahlulela, kanye nokuhlonishwa okukhulu kokuwina, kwenza i-ADDY ibe i-oasis yama-ejensi nokubuka okubukeka ukwengeza izintambo ezingaphezulu emnsalo wazo. Yiqiniso, yize kuqhubekile, ukunqoba umklomelo kazwelonke kunzima. Izahluko zendawo zilula ukunqoba, kodwa akusikho ukuhamba kwekhekhe noma.

• Amathuba okuwina i-National ADDY - Insalela
• Amalungelo okuqhayisa - i-Titanic
• Umphumela - Abahluleli kukhona amakhono amakhulu. Uma bakuthanda, ungolide.

6: Imiklomelo ye-CLIO

Eyasungulwa ngo-1959 nguWallace A. Ross, igama le-CLIO livela emlandweni wamaGrisi, ngokuba ngumlando womlando kanye nomgubhi wezinto ezifeziwe. Namuhla, ama-CLIO Awards adumisa i-Interactive, i-Mail eqondile, okuqukethwe nokuxhumana, ifilimu, iphrinta, ngaphandle kwekhaya, i-Innovative Media, i-Integrated Campaign, i-Radio, Design kanye nobudlelwane bomphakathi. Umsebenzi wezingane uphinde ubonakale ku-Interactive, Film, Print, Out of Home, Innovative Media, Integrated Campaign kanye Design.

Inqubo yokwahlulela yamaklomelo e-CLIO nayo ibukhali kanzima. Okungaphansi kwezingu-10% zokuthunyelwa kusinda kulomjikelezo wokuqala, lapho amajury ahlola khona umsebenzi ukuze anqume abadlali beGold, iSiliva neBronze. Okungaphansi kwezingu-3% kokungena konke kuthola isithombe, futhi ngaphansi kuka-1% bathola i-CLIO yegolide ekhandiwe. Lokho kuyinkinga enzima ukuthi amanye ama-ejenti kanye nabantu ngabanye abafuni ukulahla nabo. Kodwa, uma uwina, kwenza kube ukunqoba okubaluleke kakhulu nakakhulu.

• Amathuba okuwina i-CLIO - Minuscule
• Amalungelo okuqhayisa - i-Monumental
• Umphumela - Ukusinda inqubo yokugwema okunzima kukunqoba udumo olukhulu.

I-7: Imiklomelo EYISIKHATHI
Enye yezingane ezintsha ezisebhange, ngenxa yezizathu ezisobala, ama-Shorty Awards (aka Shortys) athunyelwa ngo-2008 nguGreg Galant no-Lee Semel waseSawhorse Media. Isizathu sokudalwa kwabo sasiziphendulela ekukhuleni kwendawo yomphakathi yezenhlalakahle, kanye nenani elikhulu lokukhangisa nokuklama okwadalwa ekudalweni kokuqukethwe kwesikhulumi. Manje, kunkulu. Kusuka ku-Facebook, i-Twitter, i-Instagram ne-YouTube, kuya ku-SnapChat, i-Periscope, i-Twitch ne-NowNow, imithombo yezenhlalo ishayela ingxoxo yamaketha kokubili amakhulu nezincane. Futhi nge-Smartphones kangaka evelele, ukuhlukana kule ndawo kubalulekile. Izidumi ezivelele nazo zithole ama-Shorty ngeminikelo yazo kule platform.

• Amathuba okuwina i-SHORTY - Slim
• Amalungelo okuqhayisa - amakhulu
• Umphumela - Ukuncishiswa yizindaba ezinkulu. Thola eyodwa, futhi wenze kahle.
  

8: Imiklomelo ye-PromaxBDA

Egxilwe ekuklanyelweni kokukhangisa nokukhangisa, lo mvuzo ohlonishwa kakhulu uhlanganisa imikhakha ye-TV yenethiwekhi, iziteshi ze-TV, amanethiwekhi wekhebula nezinhlelo, umsakazo, kanye nemidiya exhumana. I-PromaxBDA ihlanganisa amalungu angu-10 000 emazweni angaphezu kuka-70 emhlabeni wonke, futhi abawinile kule mivuzo bahlanganisa i-HBO, i-FX Networks, i-Showtime, i-A + E Networks, i-Red Bee Media, nokunye okuningi. I-standard is high, futhi iphaneli yokwahlulela lifuna ubuciko jikelele, ikhwalithi yokukhiqiza, futhi kubaluleke kakhulu, imiphumela ekufinyeleleni izinjongo zokumaketha.

• Amathuba okuwina i-PromaxBDA - Encane
• Amalungelo okuqhayisa - amakhulu
• Imiphumela - Imiklomelo ye-PromaxBDA iyabonwa, futhi ifunwa.
  

9: Imiklomelo ye-OBIE

Akufanele udideke ngemiklomelo ye-Off-Broadway, futhi uyazi njenge-OBIE, ama-OBIE ama-Award Awards agubha ubuhle ekukhangiseni, ngokugxila ku-OOH (Out Of Home). Indaba ende emfushane, uma wenze ibhodi lokubulala noma ukuvuselelwa kwangaphandle, amathuba, uyodutshulwa ku-OBIE. Lo mklomelo uphenduke iminyaka engu-75 ngomhlaka 16 Meyi, 2017, futhi ungomunye wemiklomelo endala embonini yokukhangisa. Wonke lawo mabhodi e-3D, noma ukubonisana okubonisanayo okubonayo, yibo abamba ukukhanya kulo mboniso wokubonga. Lo msebenzi ubheka amehlo, uyabelana, futhi uthatha imizamo eminingi nokukhiqiza.

• Amathuba okuwina i-PromaxBDA - Slim
• Amalungelo okuqhayisa - Okukhulu
• Umthelela - Uma ungakwazi ukukhokha i-OBIE, uzodingeka
  

10: Imiklomelo ye-EFFIE

Izidalwa emhlabeni jikelele azizwa ziziqhenya nge-EFFIE njengoba kufanele, futhi lokho kuyihlazo. Kuzo zonke iziklomelo ezibalulwe kuleli khasi, yilo obeka ukugxila ekusebenzeni komkhankaso wokukhangisa noma wokumaketha; futhi ekupheleni kosuku, akukhona lokho okubalulekile ngempela? Kusukela ngo-1968, ama-Effies agubha lezo zimkhankaso zokukhangisa nemikhangiso engabonakali kahle kuphela, kodwa yenza kahle. Lezi yimikhankaso eyathutha inaliti yokuthengisa, futhi yenza imali. Noma, bathole uphawu oluphawuliwe ngendlela enkulu.

• Amathuba okuwina i-PromaxBDA - Encane
• Amalungelo okuqhayisa - Okukhulu
• Umthelela - Ngenkinga ye-EFFIE ngaphansi kwebhande lakho, ukuphatha kuthatha ngokungathí sina.