Gwema Lawa Amaphutha Ngomkhankaso Ophumelelayo
Ukuhlonza ukukhangisa kuyindawo evamile, kusukela ekusebenzeni kwamamama ne-pop kuya ezinkampanini ezinkulu kunazo zonke (bheka nje ukukhanya kwesimo se-Pepsi sikaKendall Jenner ). Kodwa-ke, kuyilapho ezinye amaphutha zingabhekwa yinhlanhla, ukunganaki, noma nje ukukhuluma ngezithulu, ezinye zize zibe lula ukungalungiseleli nokucwaninga. Njengomnikazi webhizinisi elincinci, kungenzeka ukuthi awunayo imali nemithombo yenkampani ye Fortune 500, kodwa lokho akusho ukuthi awukwazi ukufakwa inkinobho.
Nazi amaphutha angu-5 okudingeka uwagweme ukuze wakhe umkhankaso wesikhangiso esiyimpumelelo ngempela.
1. Ayikho Ibhizinisi Eliqinile kanye / noma Uhlelo Lokuthengisa
Ngaphandle kwesango, lokhu kungenye yeziphambeko ezinkulu ongayenza. Uma ungenalo imodeli yebhizinisi lakho, nokuthi ufuna ukulidayisa kanjani, khona-ke umuntu uzokwazi kanjani ukuthi aphendule kuphi? Yebo, ungase ube nokuthile okunzima okubhalwa ephepheni, endaweni ethile. Futhi ngemuva kwengqondo yakho, uthanda ukwazi ukuthi ufuna ukuyaphi, nokuthi ufuna ukufika kanjani. Kodwa lokho akukwanele.
Hlala phansi uthathe amahora amaningana, noma ngisho nezinsuku, uhlolisise ukungena nokuphuma kwebhizinisi lakho . Yimiphi imigwaqo engaba khona? Yiziphi izimiso ofuna ukuzifeza, futhi ulindele nini ukubona inzuzo? Ukwenza lokhu ngeke kukusize nje ukwakha uhlelo lokumaketha, kodwa kuyoba kubalulekile ekuletheni amathuba amasha okutshala izimali. Vele ubuke iziqephu ezimbalwa ze-Shark Tank, futhi ubone ukuthi masinyane kangakanani osomabhizinisi abangenawo uhlelo lwebhizinisi bahlehliswa emgqeni.
2. Umlayezo Ungowonke, Mina, Mina ...
Akumangazi ukuthi leli phutha lenziwe. Emva kwakho konke, abanikazi abaningi bebhizinisi abancane bathululele igazi, ukujuluka kanye nezinyembezi ekuqaleni, futhi bayaziqhenya ngakho. Manje, bafuna ukutshela umhlaba ukuthi lo mkhiqizo noma isevisi entsha isabeka kanjani. Futhi lokho kuyiphutha elikhulu.
Akekho okhathalela ukuthi umkhiqizo wakho uhle kangakanani. Akekho okhathalelayo ukuthi unomsebenzi omusha omangalisayo. Akekho obuka phambili ukuthumela imilayezo eminingi, futhi ngokuqinisekile ayikhathaleli ukuthi uthi uhlukile. Bonke abafuna ukwazi yilokho okukuyo kubo. Izobagcina kanjani isikhathi noma imali? Kuzoyithuthukisa kanjani ukuphila kwabo? Bazokwazi kanjani ukuchitha imali encane nje ukuze bathole ukubuyiselwa okukhulu kokwaneliseka. Yenza umyalezo wakho ngabo. Sebenzisa " wena " nethi "yakho" emigodini yakho. Gxila ezidingweni zabo, futhi bazothenga uma unendlela yokuzilungisa.
3. Ibhizinisi Elikulungele Amakhasimende
Nansi inkinga ngomkhiqizo omkhulu ohambisana nokukhangisa okukhulu - kusebenza. Futhi isebenza kahle kangangokuthi ingathatha ibhizinisi elincane ngokumangalisa, ngokulilayisha ngokweqile ngama-oda okuholela ekuhlangenwe nakho okwesabekayo kokuqala kwamakhasimende . Ngokungazelelwe, umkhiqizo wakho omkhulu uchithekile yiwebhusayithi ephukile, imiyalo ethatha izinyanga ukufeza, kanye nenkonzo yamakhasimende ephazamisekile futhi eqhubekayo.
Awufuni ukuba yisisulu sempumelelo yakho. Ngakho-ke, yenza ukuqaliswa okuthole kancane, futhi qinisekisa ukuthi ulungele ngokuphelele ukuhamba kwebhizinisi elisha. Hlola, hlola, futhi uhlole futhi. Zama ukuphazamisa lewebhusayithi (futhi, ngethemba, unayo indawo e-commerce esebenza ngokugcwele ekulungele ukuhamba).
Khipha amathayi ngokuphelele ngaphambi kokuba uqalise umkhankaso omkhulu kakhulu. Uma ungenjalo, ungazitholela ukuthola amazwana angamaphutha, ukuhlukanisa amakhasimende angeke abuyele emuva.
4. Abalaleli Ababhekelekile Abangaziwa
Ungase ucabange ukuthi wonke umuntu angasebenzisa umkhiqizo noma isevisi yakho, kodwa ukukhangisa kuwo wonke umuntu ukukhangisa kunoma ubani. Kuyinto imfucuza ephelele yesikhathi nemali ukuphonsa umkhankaso onobubanzi obanzi. Cabanga ukuthi iqembu labadobi lidala inetha elikhulu futhi liyiphonsa kwelinye ilanga lolwandle. Ingabe bayothola lokho abakufunayo? Ingabe bayothola noma yini engayithengisa emakethe? Okungenzeka ukuthi, bayothola okuningi, kodwa kuphela ingxenyana ezoba yimuphi ukusetshenziswa.
Kuyafana nokukhangisa kwakho. Udinga ukwazi ukuthi ngubani ongayilungisa. Lokho kusho ukuhlaziya izibalo zabantu , ukubeka amaqembu okugxila ukuze uthole impendulo kumkhiqizo noma isevisi ofuna ukuyithengisa, nokulungisa le miphumela.
Ufuna ukwazi ubulili, ubudala, umsebenzi, izinto zokuzilibazisa, kanye nenzuzo yabantu abangase bakuthenge kuwe. Sebenzisa ukugxila kwe-laser ukuzithola. Uma usungile ukuthengisa kulezi zilaleli ezincane, igama lomlomo lizosakazwa, futhi ungavula inetha ... kancane.
5. I-Landscape Competitive Isinakwa
Akungabazeki kakhulu ukuthi ibhizinisi lakho lihlukile. Yebo, kungenzeka ukuthi ubeke okuthile okuhlukile, noma udale i-mousetrap enkulu, engcono kakhulu. Kodwa, uma ukucindezela kufika ukudubula, uzobe uphakamisela ezinye izinkampani eziningi ezihlinzeka ngemikhiqizo efanayo noma izinsizakalo ozinikezayo. Futhi uma ungazi lokhu kusengaphambili kwesikhathi, nakanjani uzolahleka ku-clutter.
Bheka konke okuncintisana nabo abaseduze kakhulu. Bheka izikhangiso nemikhankaso yomphakathi ukuthi izimboni zemboni yakho ziyadala. Bazethembisani? Ubani ababhekene nabo? Ingabe kukhona igebe emakethe ongayigcwalisa? I-Dollar Shave Club ayiyona into entsha ... inkampani ethengisa ama-razors emakethe elawulwa imikhiqizo emikhulu nemikhankaso eminyene. Kodwa i-Dollar Shave Club yakha isikhangiso esinokudabuka kakhulu, futhi sithembekile, futhi sihlekisa, ukuthi sasihamba ngegciwane lesandulela ngculaza futhi senza impumelelo yangempela. Uma bezama ukudayisa emasendeni ngendlela efanayo noSchick noGillette, bebengabe besangena ekugcineni . Kunalokho, bayakhula.
Thola i-angle yakho. Zihlukanise ngokwakho. Uma kungabonakali noma ukuzizwa njengesikhangiso sembonini yakho, ukuhalalisela ... ungahle uhluke ngokwanele ukuze uphume. Ngakho-ke, funda kulezi zipho ezinhlanu, futhi ulahle umkhankaso ozokwenza ngempela umehluko ebhizinisini lakho.