Izinyathelo eziyishumi okudingeka uzithathe ukuze wenze isikhangiso esikhulu se-TV
Ukuthengiswa kwethelevishini akuyona eyimidiya yokukhangisa yamandla ejwayelekile. Ngesinye isikhathi, ungaphonsa izikhangiso ze-TV esimisweni futhi wazi ukuthi ufinyelela ezigidini zabantu. Lezi zinsuku, indaba ehluke kakhulu. Nazi izinkinga ezinkulu ezibhekene nawe uma ukhetha ukudala ukukhangisa kwe-TV:
I-Ad-Skipping Technology: Kukhona ama-DVRs okusheshayo-avumela ababukeli ukuba bathuthuke ngokushesha ngezikhangiso. Kunezinkinobho eziphezulu-ezisezingeni elidlula zonke izikhangiso.
Ngisho noma ukhokhela inani lentengo ye-premium spot, awukwazi ukuqinisekisa isibukeli.
Iziphazamiso eziningi zabathengi: Ukufika kwe-smartphone, amaphilisi, i-TV-in-picture ye-TV, i-VR yokudlala kanye ne-HD induduzo, kanye ne-litri yezinye iziphazamiso kwenza kube nzima kakhulu ukugcina amehlo ebhethini le-TV ngesikhathi sekhefu lesikhangiso. Isikhangiso sakho singase sidlale ngezigidi zamakhaya, kodwa kuphela amaphesenti angu-1 empeleni ayibhekile.
Ukukhangisa Kukhishwa: Abantu basanda kwenziwa ngokukhangisa ngokujwayelekile. Bahlale behlaselwa ngezikhangiso kuzo zonke idivayisi abanabo. Ingabe ufuna ukungeza kulowo mxube? Uyajabula yini ukubambelela ekuhluphekeni kwabo?
Ingabe lokhu kusho ukuthi i-TV akumele isabe yingxenye yokuxuba kwakho kokumaketha? Vele akunjalo. Kodwa-ke, kufanele kucatshangwe ngokuhle kakhulu. Uzothatha kanjani ama-eyeballs? Uzogwema kanjani inkinobho yeqa? Uzoma kanjani olwandle olunye lwezimakethe konke okufuna ukunakwa?
Uzoxhumana kanjani ngaphandle kwabantu abacasulayo, noma ungabonakali kubo? Lezi yizinto ozozibuza ngaphambi kokufaka i-TV kuhlelo lomkhankaso.
Kodwa, uma usuqumile ukuthi i-TV yindlela enhle yokubamba izethameli zakho ezibhekiswe kuzo, udinga ukuthuthukisa umqondo omuhle futhi uwucwengise uze ube yinto abantu abafuna ukuyibuka, noma bathole kanzima ukungayinaki.
Izinyathelo 10 zokwenza isikhangiso esikhulu se-TV
Isinyathelo soku-1: Iyini imbono enkulu? I-TV ingabiza. Ngokuthenga isikhathi sokwenza indawo, uzosebenzisa i-chunk enkulu yesabelomali sakho. Ngakho-ke, uyini umqondo omkhulu ozokwenza abantu babheke umkhiqizo noma isevisi yakho? Khumbula isikhangiso sokuqala se-Dollar Shave Club? Umsunguli wenkampani wabhekene nesitatimende sakhe siqu, futhi waya WAY phezulu phezulu . Isihloko sendawo, "I-Blades yethu i-F ** cking Great!" kusho konke. Kwakungeyona imali ebiza kakhulu ukudubula. Kodwa okuqukethwe kwamukele ukubukwa kwezigidi ezingu-22,5 ku-YouTube . Asikho isizathu sokuthi awukwazi ukuba nomthelela ofanayo nendawo yakho. Yenza okuthile okungajabulisi, futhi abantu bayolandela kulo.
Isinyathelo 2: Bhala umbhalo omkhulu. Ube nomqondo omuhle. Manje, udinga ukuyibhala phansi . Akudingeki ube yintando yokukhangisa enyameni umqondo omkhulu. Kodwa, kusiza ukubukela izimakethe ezifana nomqondo owawuhlangabezane nazo, ukuze uzizwe ngezwi, ukuhamba phambili, nesiqondiso. Unesikhathi esincane kakhulu sokubamba izethameli zakho futhi udinga ukuthola umlayezo wakho ngokushesha. Ungalondolozwa ngemisho ende. Zigcine zifushane futhi zijezise.
Umsindo wakho kufanele futhi utshele ikhasimende lokho okukhangisayo ngisho noma ikhasimende lingenye ikamelo futhi ngeke ubone i-TV uma umoya wakho wezohwebo.
Futhi khumbula ukuphuma kwesikhathi sakho. Uthenga izikhangiso ngezikhathi zesikhathi, kusuka kumasekhondi angu-30 kuya kumaminithi angu-2, futhi ngezinye izikhathi isikhathi eside noma esifushane kunezo zimingcele. Funda isikhangiso ngokuzwakalayo izikhathi eziningana. Yenza lokho. Sika lapho udinga ukunquma khona.
Isinyathelo sesi-3: Ingabe Uyobeka Abantu Kuzohwebo? Kunamanye amathengi aphefumulayo, ahlose amehlo, aphumelelayo angenalo abantu nhlobo. Nokho, abantu bahlobana nabanye abantu. Ukubeka abantu (ikakhulukazi okuhloswe kuzo) ekuthengiseni kwakho kungasiza ukudweba izithameli zakho ezibhekiswe kuzo ngokuphambene nesibhamu se-30 sendawo yangaphakathi yesakhiwo sakho, ingaphandle nokupaka izimoto. Awufuni ukuthi ukuhweba kwakho kubheke hokey ngakho ufuna ukuqaphela ukuthi abantu baqhuma ikhamera noma bemi lapho behleka. Hlola njalo kubalingisi bezobuchwepheshe kuqala. Uma usebenzisa abangane noma izihlobo, qiniseka ukuthi bangasusa umbono onayo.
Isinyathelo 4: Hamba Inkampani Yokukhiqiza. Ufuna ukuhweba kwakho kube ngumsebenzi, ngakho-ke ngaphandle uma unenhlanhla ngokwanele ukwazi abantu abenza lokhu ukuze baphile, kuzodingeka uqashe inkampani yokukhiqiza. Bangakwazi ukusingatha zonke izici zokuhweba kwakho, kufaka phakathi ukubhala, ukudubula nokuhlela ukuhweba kwakho. Thenga ezungeze izintengo. Ezinye izinkampani zokukhiqiza ziyakwazi ukukunikeza iphakheji lebhizinisi eliphansi njenge $ 100 elizofaka izithombe ezithunyiwe ngekhamera yekhwalithi ephezulu. Nokho, uthola lokho okukhokhayo. Bheka i-reel yabo bese ubona ukuthi banezinkinobho zokwenza umbono wakho uphile. Futhi ubone ukuthi banezinkinobho zokwenza umbono wakho uphile.
Isinyathelo sesi-5: Hlela ama-Shots akho. Unombhalo. Une-cast. Unendawo. Sekuyisikhathi sokudubula lo mntwana ... kodwa kufanele uhlele zonke izibhamu. Masisebenzise isitolo sefenisha njengesibonelo. Ungase ube nezinhlobo ezingu-10 ezahlukene zokuhlanza, amaqoqo ayisishiyagalombili okulala kanye nezindlu eziyisithupha zokulala ozifunayo. Uzodinga ukunciphisa lezo zibhamu phansi ngenxa yokuthi awukwazi ukuzithola zonke zibe yi-30 yesibili, i-45 yesibili, noma ngisho nokuhweba ngamaminithi owodwa, ngaphandle kokukhanyisa izingcezu eziningi zevidiyo esibukweni amakhasimende akho angase akwazi ukuzwa sengathi asesiphepho somlilo.
Izibhamu eziningi ze-showroom yakho zinhle ukuthola ihlumela lefenisha yakho elikhonjisiwe ngesikhathi esisodwa futhi ungakhetha izinto ezimbalwa ofuna ukuzenza zodwa. Kubalulekile ukuthi ungaqhubeki ividyo yevidiyo kungakapheli isikhathi esithile sokuthenga kwakho. Ividiyo yakho kufanele ilandise indaba ngalokho okukhangisayo ngisho noma ikhasimende livaliwe.
Isinyathelo 6 : I-Audi o neVidiyo Kumele ifanelane. Lokho kubonakala sengathi akukho-brainer, kodwa ngesikhathi senqubo yokuhlela, izinto zingalahleka okhula. Uma ukhuluma ngamamodeli emoto amasha afika, awufuni ukubona ividiyo yenzalo yonyaka wamanje. Uma ukhuluma ngehora lakho elikhulu lokubonisa ifenisha, awufuni ukubona isakhiwo esivela emgwaqeni. Kumele uhlanganise umsindo wakho nevidiyo ukudala ithuluzi elinamandla lokuthengisa. Yiqiniso, uma unomqondo odinga ukuthi i-audio nevidyo ingabonakali, ngenxa yezizathu zamahlaya, ungasebenzisa okuhlukile kulo mbuso.
Isinyathelo sesi-7: Namathela esikhathini. Ngithi uthenge: iphakethe le-30 lebhizinisi. Njengoba uzama njengoba kungase kube ukungena eminye imizuzwana embalwa, awukwazi nje ukukwenza. Ukuhweba kwakho kufanele kufinyelele isikhathi esiqondile osikhokhele. Ukuya phambili kuzothola ikholi yakho ebaluleke kakhulu ekusebenziseni isenzo ngenxa yokuthi lezo zimasekhondi ezimbalwa zokugcina zizonqunywa lapho umoya wakho wokuthengisa.
Isinyathelo 8: Sebenzisa njalo ukushaya ucingo. Uma udala ukuthengisa kwakho, awusenayo imali noma izinsiza ukuze umane uvelise indawo yokufaka uphawu oluhlanzekile. Yilokho okufaka umkhiqizo noma isevisi emphakathini, ngaphandle kokucela noma yikuphi uhlobo lokudayiswa noma "ikholi esenzweni." I-Pepsi ne-Nike ziyizibonelo ezimbili zezinkampani ezithelela izigidi ezikhangisweni ze-branding. Awunawo ukunethezeka. Udinga ukuthengiswa kanye namathemba.
Ukushayela kwakho esenzweni kuthola amakhasimende ukuthi athenge noma asenze manje . Ungafinyeleli ekupheleni kokuthengisa kwakho bese ushiya ucingo lwakho esenzweni. Ufuna ukutshela amakhasimende ukuvakashela namhlanje futhi unikeze imininingwane yakho yokuxhumana ephelele, kufaka phakathi ikheli leWebhu, inombolo yocingo kanye nekheli lesitaladi (unikeza umugqa osheshayo mayelana nokuthi ungakuthola kanjani uma kungenzeka).
Isinyathelo 9: Hlela isikhangiso sakho ngokuyisisekelo. Ukubekwa kokuthengisa kwakho kubaluleke kakhulu. Inquma ukuthi ngubani ozobona ukuhweba kwakho nokuthi uzokhokha isikhathi esingakanani isikhathi somoya. Ukuba nomoya wakho wokuhweba ngo-3 ekuseni. uzokulondoloza imali kodwa uma ungafinyeleli kuzilaleli zakho akuyona imali esetshenzisiwe kahle. Okufanayo kuqinisile esiteshini ohambisa isikhangiso sakho futhi. Uma ukhangisa isitolo sakho sokugqoka umama, awufuni isikhathi esihleliwe somoya ku-ESPN nenkampani yakho yekhebula lendawo.
Isinyathelo 10: Qinisekisa ukuvama kwempumelelo enkulu. Ithelevishini ayidinga kakhulu imvamisa kunomsakazo kodwa isalokhu ifanele ngaphezulu kokuthengiswa okukodwa. Uma ubukhangisa ngesikhathi se-Super Bowl, lokho kungaba indaba ehluke ngokuphelele. Kodwa ezingeni lendawo, udinga ukubona izikhathi eziyisihluthulelo isikhangiso sakho kufanele sisebenze futhi sithenge isikhathi esanele somoya sokuthengisa kwakho ukuze ufinyelele izethameli zakho okungenani kabili. Izikhathi ezingaphezulu kuzoba kuhle. Futhi khumbula ukukhiqiza izinto zokweseka izikhangiso zakho; iwebhusayithi noma ikhasi lokufika, incwajana noma inamba yocingo kufanele sonke silungele ukuthumba lawo maklayenti owenze.