Amanye amagama nemishwana imithintelo ngempela ekuqondeni. Zizwakala zihlaba umxhwele futhi zingasho lutho - noma zimbi nakakhulu, umuntu ozenzayo akazi ukuthi ziyini. Nawa amanye ama-jargon amagama nemishwana okungenzeka ibonakale ekubonisweni kwezokuthengisa , nokuthi kungani ungazisebenzisi wena ngokwakho.
01 "Ukugxilongwa Kwekhasimende"
02 "Turnkey" noma "Vula Ukhiye"
Nasi inkulumo abadayisi abavame ukuyisebenzisa kabi. I-Turnkey ibhekisela kumkhiqizo noma isevisi engadingi ukusetha futhi ilungele ukusebenzisa ngaphandle kwebhokisi. Ngeshwa, imikhiqizo embalwa ingaphila ngokulindela ukuthi amathemba azizwe lapho ezwa le nkulumo. Ukukhetha okungcono kungaba into ethi "Umkhiqizo wethu udinga amaminithi angu-15 kuphela ukusetha." Uma ucacisa ukuthi ungaba yisiphi isimangalo, kunenjongo kakhulu (futhi kungenzeka ukuthi umlaleli wakho ukukholelwa).
03 "Ukuphuza i-Kool-Aid"
Ukubhekisela ekuzibulaleni kwabantu abaningi ngo-1978 kuJonestown, le nkulumo ibhekisela ekulandeleni umuntu oyedwa noma okuthile. Yiqiniso, kungenangqondo nokucasula ukushintsha umcimbi owesabekayo ube usho kanje ibhizinisi elihle. Eqinisweni, le nkulumo yayiyinqobe yomqhudelwano we-Jargon Madness ka-Forbes Magazine ka-2012, okuyisizathu esanele lapho ukugwema ukuyisebenzisa engxoxweni yebhizinisi.
04 "I-Value-Added"
Leli gama lisho ukuthi unikeza umkhiqizo owengeziwe webhonasi noma isici kumathemba, ngokuvamile into okuzoyikhokha imali eyengeziwe kodwa manje uzongena mahhala. Ngeshwa, sekusetshenziswe ngokweqile kangangokuthi ezimweni zokuthengisa, akunakusobala. Ungenza umthelela omkhulu ngokuthi, "Uhlelo lwethu lwesondlo luvame ukubiza u-$ 200 ngonyaka kodwa uzoluthola mahhala ngaleli widget."
05 "Cabanga Ngaphandle Kwebhokisi"
Kusukela ekuvivinyweni kwengqondo, kusho ukuza nesisombululo esingavumelani nenkinga. Ngesinye isikhathi lokhu kwakungumusho owusizo kodwa sekuphelelwe amandla ngokweqile. Vele uthi "cabanga ngobuciko" futhi izilaleli zakho zingase zikuthathe ngokungathí sina.
06 "Isevisi egcwele"
Enye ibinzana eliqanjiwe lokugwema, ngoba akukho nkampani inkonzo egcwele ngempela ngaphandle kokuthi ihlanza amafasitela futhi iguqule amafutha ngaphezu kokunikela umkhiqizo wayo noma isevisi. Kuwo wonke umuntu, ukukhuluma okuthile okusobala ukuthi akuyiqiniso ngeke kukuthande.
07 "Sinikela ngo-110%"
Ngokuvame ukuhloswe ukusho ukuthi uzohamba ngaphezu kwezinga elidingekayo lomzamo. Kodwa njengoba kuyinkulumo engenamqondo ukuqala futhi isetshenziswe kakhulu ngabantu abathengisayo ukuthi i-vibe engathembeki, kungcono kugwenywe. Uma ufuna ukuthola ukuthi uzofaka umzamo owengeziwe, wabelane ngendaba yokuthi wenze kanjani esikhathini esidlule.
08 "Okuhle Klasini"
Le nkulumo isho ukuthi inkampani yakho noma umkhiqizo wakho yiyona engcono kakhulu embonini yakho yonke (uma kungenjalo izwe lonke). Isikhathi esisodwa ongasisebenzisa ngokuphepha uma ungayilondoloza ngento efana nokubuyekezwa komuntu wesithathu noma isayensi yesayensi efakazela ukuthi uyona engcono kakhulu.
09 "Into yokusebenza"
Umgomo webhizinisi elifishane. Isibonelo, ungathi, "Into yami yesenzo emhlanganweni olandelayo ukuthola impendulo yombuzo wakho mayelana nalo mkhiqizo." Nokho, sicela ungakhulumi lokho. Kunalokho, uthi "Ngomhlangano wethu olandelayo ngizophendula impendulo yakho."