I-Elevator Pitch
Uma uqala ukuhlangabezana nomthengi ongase abe khona, kufanele uyenze kuphela umgodi wokuphakamisa .
Leyo inkulumo esheshayo ezethula wena kanye nenkampani yakho futhi inikeza inzuzo noma amabili. Iphutha elihle le-elevator lenzelwe ukushiya ithemba elifuna ukwazi okwengeziwe ngomkhiqizo wakho. Ngaleyo ndlela uzoba nguye okuzokucela ukuthola olunye ulwazi, kunokuthi ucele imvume yokuqhubeka. I-pitch elevator kuyindlela enhle yokuzethula ngisho noma ungaqhubeki ukuthengisa, ikakhulukazi ekuxhumaniseni imicimbi nemisebenzi efanayo.
Inkulumo ye-elevator ingasetshenziswa futhi njengombhalo wokuvula ngesikhathi socingo olubandayo. Kodwa uma usuhambile isithakazelo se-prospect, kufanele uqhubekele phambili ku-pitch eyengeziwe. Igoli lokubiza elimnandi lide kune-pitch elevator, kodwa kusadingeka ukuba lihlose ithemba ngaphandle kokuvala ngokushesha ukudayiswa. Okungcono, ukushayela kwakho okubandayo kuzonikeza ulwazi olwanele ukuthi uzofuna ukuqhubeka naye aphoyintimenti, kodwa hhayi ngaphezu kwalokho.
Ulwazi oluningi kakhulu kusenesikhathi kumjikelezo wokuthengisa lungakwenzakalisa ngempela, ngoba ithemba lingase linqume ukuthi uzwile ngokwanele ukwazi ukuthi akanandaba nakho konke.
I-Present Sales Full
Okokugcina, uma unethemba lokuthi uhlezi phansi nawe ukuze uthole ukuqokwa kwezokuthengisa, sekuyisikhathi sokukhipha zonke izitoreji futhi unikeze isethulo sokuthengisa ngokugcwele.
Ngalesi sikhathi, ukhulume ngethemba okungenani kanye ngaphambili futhi ube nesikhathi sokumbuza imibuzo efanele futhi wenze ucwaningo. Manje kufanele uqaphele ukuthi 'izinkinobho ezishisayo' zithemba - izimpikiswano nezidingo zakhe ezibaluleke kakhulu mayelana nomkhiqizo wakho. Uma uzama ukunikeza isethulo sokuthengisa ngaphandle kwemininingwane, udubula impumputhe ngoba awuyazi ukuthi yiziphi izinzuzo ezibaluleke kakhulu kulokho okumele ukwazi khona.
Enye ingozi yokunikeza isethulo eside ngaphambi kobudlelwane bakho nethemba ukungabi nokwethemba. Uma ukhuluma ngethemba, uhlale ubhekene nesimo esibi esicishe sibe ngabanye abathengi. Ngokucophelela noma ngokungazi lutho, ithemba ngalinye lilindele ukuba abathengisi baqale ngokushesha emzamweni wokuzibophezela ukuvala lo mkhiqizo. Uma ubambelela ekuthengiseni kwakho ngenkathi ingxoxo yokuqala noma emibili, uyanciphisa kancane kancane leyo mbono.
I-Cold Call Pitch
I-pitch yakho ye-elevator izoba ngokufanayo naphezu kwalesi senzakalo, kodwa ukushayela kwakho okubandayo kuzokuhluka kancane kuye ngokuthi ithemba futhi isethulo sakho sokuthengisa kufanele siguquke kancane ngokuya ngolwazi oluthathe kulo . Ungenza lula isakhiwo sakho sesethulo ngokudweba uhlaka oluyisisekelo ongakwazi ukukwenza ngalo ngokufaka ulimi olulungile ngethemba ngalinye elisha.
Isakhiwo esiyisisekelo sesethulo sizohlala silingana ngaso sonke isikhathi, okwenze kube lula ngawe ukuba wenze ngokwezifiso i-pitch yakho ngaphandle kokuthi uqale ekuqaleni.
Yenza Okukhulu Kwenkulumo Yakho
Ngayinye yalezi zinhlobo zezitshalo zokuthengisa kuyithuluzi elibucayi kubathengisi. Isitayela esinqunyiwe samapaki akho sizohluka ngokusuka kohlobo lomkhiqizo owathengisayo nasesisekelo sakho sekhasimende. Khumbula ukuthi ngisho ne-pitch ephelele kufanele ibuyekezwe njalo ngoba ukukhuluma amagama afanayo ngendlela efanayo isikhathi eside kuyoqala ukuzwakala ukuhlelwa kabusha. Ukwehlisa isikhathi esizayo kungakusiza futhi ukuthola izindlela ezisebenzayo zokuthola nokugcina ukunakwa.