Isiphakamiso Sokuthengisa Okuyingqayizivele , noma I-Point Yokuthengisa Eyingqayizivele noma Isitatimende Sokuthengisa Esiyingqayizivele Sokuthengisa noma kumane nje u-USP, yisici noma inzuzo eyenza umkhiqizo wakho uhluke (futhi ungcono kunamanye imikhiqizo efanayo) emakethe. Ukubona i-USP yakho kuthatha isikhathi esithile nocwaningo, kodwa ngaphandle kocwaningo udayisa nje enye impahla.
Kunzima: Isilinganiso
Isikhathi Esidingekayo: Amahora
Nakhu:
- I-Industry Research. Ngaphambi kokuthi uthole ukuthi yini eyenza umkhiqizo wakho uyingqayizivele, kuzodingeka wazi ukuthi yini enye etholakalayo kumakhasimende akho abhekeke. Lokhu kusho ukwenza ukuhlaziywa okujulile komncintiswano ngamunye. Imiphi imikhiqizo ekhona engakwazi ukugcwalisa izidingo ezifanayo njengomkhiqizo wakho? Yimaphi amaphoyinti okuthengisa abagqugquzelayo? Buyekeza izinto zokuthengisa zabo, ikakhulukazi amawebhusayithi. Bheka izinhlangano ezibukeziwe zokubukeza embonini yakho ukuze ubone ukuthi labahlaziyi basho ukuthini. Futhi zama imikhiqizo eminingi enokuncintisana ngangokunokwenzeka ukuze uzizwe ukuthi isebenza kanjani.
- Ucwaningo lwe-Prospect. Yini abantu abavele benayo umkhiqizo kusuka embonini yakho? Kuningi kakhulu, ngokuvamile. Uma uthengisa imikhiqizo ye-B2C namasevisi, ukubuyekezwa kwamakhasimende ku-intanethi kungaba yi-goldmine yempendulo. Lezi ziphakamiso azigcini nje ukukhuluma ngamaphuzu amahle nokubi komkhiqizo, kodwa futhi nezinkinga zesevisi njengezindleko zokudiliva, ukuhlangenwe nakho okubi kwe-tech kanye nezinkinga zokukhokha. Sesha ukubuyekezwa kwemikhiqizo yakho yomncintiswano kanye nokwakho. Uma ubona isici esithile noma inkinga okukhulunywa ngaso njalo emkhiweni onikeziwe, bhala phansi. Lokhu kuzokunika umuzwa omuhle kakhulu ngalokho okucatshangelwa khona emakethe ukuze uhambise le mikhiqizo.
- Ukucwaninga kwamakhasimende. Amakhasimende akhona angumthombo omkhulu wolwazi. Qala ngokuthintana namakhasimende akho 'angcono kakhulu' futhi ubuze uma bengakwazi ukuchitha imizuzu embalwa ekunika impendulo kwimikhiqizo abanayo. Sebenzisa lolu lwazi ukudonsa ndawonye ucwaningo olufushane kanye ne-imeyili noma ukuthumela i-imeyili kuwo wonke amakhasimende akho. Uma unakho, nikeza isikhuthazo sokuba bagcwalise futhi babuyele ucwaningo - noma yini evela ekhadini lesipho le-$ 5 kwisikhuphoni ngokuthenga kwabo okulandelayo.
- Ukucwaninga komkhiqizo. Manje kufanele ube nomuzwa omuhle kakhulu womncintiswano. Uyazi ukuthi yimaphi imikhiqizo ekhona futhi ukuthi ibeke kanjani kahle. Isikhathi sokubheka eduze komkhiqizo wakho. Yiziphi izindawo amakhasimende akho anelisekile kakhulu ngemikhiqizo yakho? Yiziphi ubuthakathaka obukhulu kakhulu bomkhiqizo wakho? Uma ungasetshenzisanga umkhiqizo wakho maduzane, zama manje futhi ubone indlela okuhlangenwe nakho kwakho okufana ngayo nalokho okuzwile kumakhasimende akho.
- Ukuhlaziywa. Uqoqe ndawonye ulwazi oluningi okwamanje. Isikhathi sokubuyekeza amaqiniso bese ufika neziphetho ezithile. Qhathanisa uhlu lwakho lwamandla omkhiqizo nobuthakathaka kolwazi onakho emikhiqizweni yakho. Zikhona izindawo lapho umkhiqizo wakho unamandla kunamaningi noma yonke imikhiqizo enomncintiswano? Kuthiwani ngezindawo lapho imikhiqizo yakho ibuthakathaka kakhulu kunemikhiqizo efaniswayo?
- Isiphetho. Isikhathi seqiniso siza lapho uhlala endaweni eyodwa eyodwa yamandla bese uphenduka ube yi-USP. Lokhu kufanele kube yikhwalithi ebalulekile kumakhasimende akho. Uma uziqhenya ngokunikeza umkhiqizo wakho kuma-shade ama-50 ahlukene ahlaza okwedlulele, kodwa amakhasimende akho akakwazi ukutshela umehluko, akuyona into ehle ye-USP yakho. Okungcono, ukukhetha kwakho kufanele kube yisici noma ikhwalithi ezobe ikhumbuleka futhi kunzima ukuthi omunye umuntu akopishe.
- Ukusabalalisa. Uma usukhethile i-USP yakho, yisikhathi sokuwabelana ngamathemba akho. Uma usebenzisa amaslayidi e- Powerpoint esethulo sakho, engeza umugqa wamathegi mayelana ne-USP yakho bese uyifaka phakathi okungenani ama-slides okuqala nokugcina. Engeza umugqa owodwa wamathegi ku-imeyli yakho ye-imeyli futhi (uma uwasebenzisa) ama-akhawunti wokumaketha omphakathi wezokuxhumana. Futhi sebenzisa i-USP yakho ngokubonakalayo kokubili iphethini lakho lokubiza elibandayo kanye ne-main pitch yakho yokuthengisa.