Uma uthengisa i- B2B , ungaqeda ukukhuluma nabenzi izinqumo kunoma yimaphi amazinga amathathu ahlukene. Eqinisweni, kungenzeka ukuthi uzogxila kubenzi bezinqumo kuzo zonke izinyathelo ngokuthengiswa okulodwa ngoba akuyona into engavamile ukuba isinqumo senze ukukhahlela noma ukwehla izinga ukuze ukwazi ukufakaza kulabo abenzi izinqumo kanjalo.
Inkinga kuphela, abenzi bezinqumo kula mazinga amathathu ahlukene bancazelo ehlukile ngokuphelele yenani.
Lokhu "kuphekwe" ekuqinisekiseni ukuthi lowo muntu owenza isinqumo kuleso simo esithile. Ngamanye amazwi, yingxenye yomsebenzi wakhe. Uma ungazi ukuthi ungashintsha kanjani amagiya uma ubhekene namazinga ahlukene, uzothola uphumelela ngokuphumelelayo ngohlobo olulodwa lomenzi wesinqumo kodwa ushaya futhi uvutha uma ukhuluma nabenzi izinqumo kwamanye amazinga.
Imenenja noMthengi
Izinga lokuqala neliphansi kunazo zonke zabenzi bezinqumo ze-B2B yinkampani yomnyango kanye nomthengi ochwepheshe noma kokubili. Akungabazeki ukuthi uzothola umuntu onamandla okuthenga ezingeni eliphansi kunelo. Abenzi bezinqumo eziphathekayo banesithakazelo esikhulu kumkhiqizo ngokwawo nokuthi uzobasebenzela kanjani. Laba abenzi bezinqumo okungenzeka bakhulume ngezobuchwephesha futhi bazobheka ukuthi abathengi bazijwayele futhi bakhululekile ukuxoxa ngezici zobuchwepheshe zomkhiqizo.
Uma uthengisa ezingeni lokuphatha, udinga ulwazi oluqinile lomkhiqizo nokuqonda okuhle embonini yesikhangiso.
Laba abenzi izinqumo bafuna ukuzwa ukuthi umkhiqizo uzokwenza kanjani imisebenzi yabo ibe lula. Izitatimende zemihlomulo iyithuluzi elinamandla lokufakazela ukubaluleka kwabaphathi bezinqumo, ikakhulukazi izitatimende ezihlobene nokusebenzisa umkhiqizo uqobo. Abenzi bezinqumo abaphathi banesithakazelo esikhulu ekusetshenzisweni okulula nokusekelwa okuqinile kusuka enkampanini yakho ngoba laba abenzi izinqumo yibo bantu abazobe benomthwalo wokwenza umkhiqizo usebenze.
Iphini likahulumeni
Izinga lesibili labaqashi bezinqumo zeB2B yi-vice-president. Abaphathi bamangameli abakhathaleli ukuthi umkhiqizo usebenza kanjani ngoba yinkinga yomphathi wezeminyango. Yeka ukuthi iphiko likamongameli elikhathalelayo lifinyelela imigomo yakhe yenkampani. Lezi zinhloso zijikeleza ngemali, ngakho-ke laba bantu abenza izinqumo bafuna ukuzwa ukuthi umkhiqizo wakho uzokwenyusa kanjani izimali noma ukunciphisa izindleko.
Uma uthengisa ezingeni likaMengameli we-Vice President, udinga ukukhombisa ukubuyisela imali ku-Return on Investment (ROI). Uma inkampani ifuna ukuba inzuzo, kufanele ibe ne-ROI eqinile - ngamanye amazwi, imali eyitshalayo kufanele ibangele ukubuyisa okuhle. Ngakho umsebenzi wakho kulaba abenzi izinqumo ukubonisa ukuthi inzuzo yezimali ekuthengeni umkhiqizo wakho izonikeza. Ukuze wenze kanjalo, kuzodingeka uthole ulwazi lomlando kusuka kumenzi wesinqumo mayelana nesimo sabo samanje nokuthi bangathanda yini ukuba esikhathini esizayo. Njengoba unolwazi olunjalo, uzokwazi ukubanika izinombolo ezithile ezifakazela i-ROI yomkhiqizo wakho.
I-CEO kanye namaPhoyisa
Izinga lesithathu nelona eliphakeme kunazo zonke lezinqumo lilingabasebenzi abaphezulu bezinga eliphezulu - ama-CEO, amongameli, njalonjalo. Abenzi bezinqumo kuleli zinga abazikhathaleli ngemininingwane yomkhiqizo; ukukhuluma ngokuthi umkhiqizo usebenza kanjani uzokuthumelela ngokushesha kwizinga lokuphatha.
Abaphathi abakhulu bagxile esayizi yemakethe. Bafuna ukwandisa ukulawulwa kwenkampani emakethe futhi bathathe amakhasimende kude nabathengi bawo.
Lapho uthengisa ezingeni eliphezulu lesigungu, kudingeka ukwazi ukuthengisa esithombeni esikhulu. Laba abenzi izinqumo banesithakazelo ukuthi umkhiqizo wakho uzokusiza kanjani ukwandisa ukwabelana kwamakethe futhi kufinyelele imigomo yawo yesikhathi eside. Enye yezindlela ezinamandla zokuthengisa abathengi abakhulu ababhekene nezinqumo ezibhekene nezinhlekelele. Ngenxa yokuthi abaphathi abakhulu bavame ukugxila esikhathini esizayo senkampani, banesithakazelo kakhulu kwimikhiqizo namasevisi azokwenza ukunciphisa izingozi ezinkampanini zabo.