I-Netflix, Inc. yasungulwa ngo-1997 futhi yaphayona i-DVD ngokuqashisa ngeposi, ithumela ama-DVD kubhalisile emhlabeni wonke. 2007 yabona ukuqaliswa kwensizakalo yayo yokusakaza. Namuhla, ilawula ividiyo yokubhalisa ngokufunwa (i-SVOD) emhlabeni jikelele futhi inomthelela omkhulu endleleni abantu abafinyelela ngayo okuqukethwe kokubuka ekhaya.
I-Netflix ngezinombolo
Kusungulwe ngo-Agasti 29, 1997.
Ngonyaka ka-2000, u-Co-founder uReded Hastings unikeze inkampani ku-Blockbuster nge $ 50 million, kodwa benqaba.
Ihanjiswe i-DVD yayo eyi-biliyoni ngoFebhuwari 25, 2007
Inikeze umklomelo wemali engu-1 million kumthuthukisi wokuqala ukushaya i-algorithm yayo ekhona yevidiyo-isincomo. Umklomelo wabhalwa ngoSeptemba 21, 2009
Abalandeli abangu-800 0000 abalahlekile kwikota yesithathu ka-2011
Ababhalisile emhlabeni wonke bafinyelela ezigidini ezingu-70 ngo-2015
Ingeniso yonyaka ingu-$ 6.78 billion
Abhalisile basuka emazweni angu-190
Uqashe abasebenzi abangu-3100 abasebenza isikhathi esigcwele kanye nesikhathi esithile
Inkambiso yeNkampani
Izibalo ze-Netflix zisezingeni eliphezulu lenkampani. Abasebenzi banenkululeko, ukuguquguquka, nezwi. Le nkampani ikhiphe iNetflix Culture Deck, isethulo sokukhuthaza ifilosofi yokuphathwa. Abaholi bezezimboni eziningi bayayidumisa, nge-Facebook sikaSheryl Sandberg ethi "kungenzeka ukuthi umqulu obaluleke kakhulu owake waphuma eMfuleni."
Isitayela sokuphatha sikaNetflix singabangela ingcindezi kulabo abafuna ukwakha umsebenzi lapho. Abasebenzi kumele benze izigwebo ezizwakalayo ngokwabo; azizona izinto ezincane eziphathekayo.
Inkululeko engenamkhawulo kusho ukuthi kumele babonise amakhono aqinile futhi baqinisekise ukuthi bayabaluleka. I-Netflix igcina abasebenzi "abavelele" kuphela ngokusho komlobi weCultural Deck uPatty McCord. Isikhulu esiPhezulu seTalente sinobubi ngokudubula labo abangafanelanga kulolu hlobo. Kodwa-ke, inkampani inikeza amaphakheji wokukhulula okukhululekile lapho abasebenzi abanamakhono bengasakwazi ukuhlangabezana nezidingo ze-Netflix.
Izinhlobo zemisebenzi ku-Netflix
Ungasesha imisebenzi ngekhasi lomsebenzi noma i-akhawunti ye-LinkedIn. Kunezinhlobo eziningi zokuvuleka kwemisebenzi ye-tech ye:
I-Cloud ne-Platform Engineers
Abanikazi be-UI
Ama-Engine Platform Engine
Izinjini Zedatha & Abahlaziyi
Izakhiwo ze-Database
Ukuxhaswa kanye nezinzuzo ezinikezwa yi-Netflix
I-Netflix ikhokha kahle futhi inikeza abasebenzi bayo iphakheji elihle kakhulu. Ikhokha isamba sesibili esiphezulu esiphezulu somholo ngokusho kwe-Glassdoor sika-2015 mayelana nezinkampani ezikhokhelwayo eziphezulu kakhulu zaseMelika. Uhla lwama-Business Insider lwemali e-Netflix lubeka umholo wesilinganiso se-Software Engineer ngaphezulu kuka-$ 140 000, 56% ngaphezu kwesilinganiso sikazwelonke. Umlingisi ophezulu we-Web UI we-Web uthola u-$ 190,000 ngokulinganiselwe, futhi isamba se-Senior Software Engineer silinganiselwa ngaphansi kuka-$ 210,000. Amanani asekelwe kwedatha eyabiwe yehora ku-Glassdoor.com. Izinzuzo zabasebenzi zihlanganisa:
Iminikelo yamahhala
Kuze kube izinyanga ezingu-12 zokuhamba kwezingane zokubeletha nokuzala. Abasebenzi basebenzisa ukuhlakanipha kwabo ngesikhathi sangempela sokuthatha.
Izinsuku zokuphumula ezingenamkhawulo, ngaphakathi kwesizathu
Vula amahora wokusebenza (ehhovisi lase-California)
Impilo, umbono nomshuwalense wamazinyo
Uhlelo lomsebenzi lokuthengwa kwamasheya
Izaphulelo zefoni yeselula
Indlela yokuthola umsebenzi ku-Netflix
Inqubo yesicelo
I-Netflix iphendula izicelo zokusebenza ngomsebenzi wabo, futhi abaqashi bavame ukufinyeleleka kubathengi abangaphumelela ku-LinkedIn. Inkhulumomphendvulwano yocingo izobe ibuke abafakizicelo ngemibuzo ejwayelekile mayelana nemigomo kanye nemigomo yomsebenzi Inkhulumiswano yesibili yocingo ingahle ilandele futhi, uma iphumelele, eyodwa noma ngaphezulu izingxoxo zepaneli ezingaphezulu.
Ukuxoxa
I-Netflix iqasha abantu abazi ukuthi bayongena kumasiko yenkampani. I-Deck yabo yamasiko ibaluleke kakhulu ngakho-ke bazi kahle futhi uphenye "Izinhlaka ezingu-7 ze-Netflix Culture." Ukuzibona kwakho kuzoveza ukuthi imvelo ikulungele wena. Uzodinga ukujwayela umkhiqizo wabo - Uma ungelona ilungu lezinsizakalo zokubhalisa, bhalisa. Inyanga yokuqala ikhululekile. Cabanga ngezindlela isevisi ikuthinta ngayo nokuthi ungayithuthukisa kanjani.
Funda incazelo yomsebenzi ngokucophelela, ukuhlanganisa amakhono ayisihluthulelo nesipiliyoni ekufuneni kwe-Netflix. Amalungu okucwaninga ephaneli le-interview bese usebenzisa lokho ukwakha ubudlelwano. I-Netflix ithi iqasha kuphela "abantu abadala abakhelwe ngokugcwele," futhi uzolizwa lokhu njalo ezikhathini zokuxoxisana. Bakulindele ukuthi abasebenzi basebenzise inkululeko yabo ngokuziphendulela futhi bakhiqize imiphumela. Imibuzo yokuxoxisana izosusa amaqembu afanelekayo nokuhlaziya kanye nobuchwepheshe.
Yisiphi izisebenzi ezikhona ezithandayo ngokusebenza ku-Netflix
Abasebenzi bayakwazisa inkululeko yokusebenza endaweni yabo futhi basebenzise isahlulelo sabo ukuze baqhubeke phezulu emsebenzini wokulayisha. Le nkampani ine isilinganiso esingu-3.7 (ngaphandle kwa-5) ku-Glassdoor, no-CEO u-Reed Hastings uthola isilinganiso sokugunyazwa esingu-87%. "Isiko leNkululeko nenkululeko" sigxile impendulo mayelana nokusebenza lapho, kubonakala ku-41 ukuhlolwa kwabasebenzi kusayithi. Izinzuzo zempesheni kanye nemvelo yomsebenzi ziphezulu kakhulu.
Ulwazi oluthe xaxa lwe-Netflix
Kusayithi le-Netflix yenkampani, okulandelayo "8 Izizathu Ezinkulu Zokusebenza ku-Netflix"
- I-Netflix iyajabula
Ukuxhuma abantu ngama-movie abazoyithanda ukuthi kungani i-Netflix ikhona.
Ukuthanda ngempela i-movie akukwenzeka ngaso sonke isikhathi - kodwa uma kwenzeka, kukhulu. Awukwazi ukukukhipha ekhanda lakho. Ucabanga ngakho okuningi, futhi utshela abangane bakho konke ngakho. Ngokuvamile uzizwa ushintshwe nje ngokuhlangenwe nakho kokubukela le movie. Wonke umuntu ufuna ukubona amanye ama-movie "wow" anjalo.
Kodwa amagugu anjalo ayingqayizivele kumuntu ngamunye, okwenza kube nzima kakhulu ukuthola kuwo olwandle lwama-movie angama-65,000 afaka emashumini eminyaka yokwenza amafilimu.
Ukusebenzisa ubuchwepheshe kanye nomphakathi we-Intanethi, siza amakhasimende ethu akhethe ama-movie afanelana nokuthanda kwabo ngabanye, ngakho-ke bathanda okuningi amabhayisikobho abawabukayo.
Siphumelele kakhulu ekujabuliseni abantu. I-Netflix ibalwa # # kokunethezeka kwamakhasimende kuwo wonke ama-e-commerce nangaphezulu kwezinye izinkampani ezinjenge-Apple ne-Amazon ezifundweni ezizimele ezingazange zithunyelwe yi-Netflix.
Uma ugqoka izingubo ze-Netflix emphakathini, kuyinto engavamile ukuba abantu abangabazi bakuvakashele ukuthi "Ngithanda i-Netflix!". Abangu-90% ababhalisile bethu bathi bangaphakamisa i-Netflix kubangani.
Futhi silula ukwenza ngcono i-Netflix nsuku zonke.
Uthando lwethu lokusiza ukuxhuma abantu kuma-movie amahle akuwona wonke ama-altruistic. Lapho abantu bebathanda ama-movie abawabukayo, bayathanda kakhulu amabhayisikobho, futhi lokho kusiza ibhizinisi lethu. Futhi njengoba siqhubeka sikhula, nathi, sikwazi ukuletha iziqu eziningi ze-movie ngaleyo ndlela sikhulisa injabulo yamakhasimende. Njengomsebenzi we-Netflix, ungaziqhenya ngokukwazi ukuthi unengxenye enkonzweni eyaziwa kakhulu. - Sisabalalisa ukusabalalisa kwe-movie
Abakhiqizi bamafilimu amancane bazama ukuzitholela amafilimu abo. Abaningi bayahamba bengabonakali kuze kube phakade. Sishintsha lokho. Sithuthukisa amafilimu amahle amancane njengamafilimu amakhulu kakhulu.
Isithembiso sethu kubenzi befilimu silula: yenza ifilimu amakhasimende ethu ayithandayo, futhi sizoyibeka njengesihluku njengoba i-Hollywood enkulu ishaywa.
Isibonelo, i-Hotel Rwanda iyi-movie encane abantu abambalwa abayibona emidlalo lapho bekhishwa ngo-2004. Kodwa ababhalisile be-Netflix balinganise ihhotela i-Rwanda eRwanda, ngakho-ke uhlelo lwethu lwalugqugquzela kabanzi kusayithi lethu.
I-Hotel Rwanda manje ingenye yamafilimu aphezulu angu-10 azo zonke izikhathi ku-Netflix, ekhishwa ngama-blockbusters anjalo njenge-Wedding Crashers ne-Bourne Supremacy, konke ngenxa yezilinganiso eziphezulu zomsebenzisi kanye nesayithi lethu lokufuna ukwaneliseka.
Njengoba sikhula, imakethe yamafilimu amancane ikhula, inikeza izwi kubenzi befilimu yonke indawo. - Sikhokha kahle
Sikholelwa ukuthi isisebenzi esisodwa esivelele senza okungaphezulu futhi sithengela abangaphansi kokubili abadlali abanele. Ngakho-ke, sizama ukukhokha phezulu emakethe kuzo zonke izikhundla zethu eziyinhloko. Izinkokhelo zethu zesikhokhelo ziqondiswa amanani emakethe kanye nokusebenza, kunokuba kube ngumdala noma uqale kabusha.
Sibheka ngokuyinhloko isinxephezelo esiphezulu semholo, kunokuba sibe ngamabhonasi kanye nemali yokusebenza. Ukwengeza, sinikeza izimoto zokutshala izimali ezinjengezinketho ezithengiswa ngokugcwele zamasheya ezinikezwa njalo ngenyanga, uhlelo lokuthengwa kwesitoko sabasebenzi, kanye nenhlelo ehambelana nenkampani engu-401K yokuvumela abasebenzi ukuba benze izinqumo eziqondile kumalungiselelo ezimali ngabanye. - Amanani ethu angokoqobo
Ezinye izinhlangano zinezitatimende zenani eliphakeme, noma kunjalo, zivame ukugxila ekuthandeni kunokuba kusetshenziswe.
Ukuqonda izimiso zangempela zenhlangano, bukela ukuthi abantu bahlanganyela kanjani, ngubani okhuthazwayo, futhi ubani ovumelekile ukuba ahambe.
Ku-Netflix, siyakwazisa - futhi sivuza - lezi zici ezilandelayo eziyisishiyagalolunye. Uma lezi zizwakala zifana nawe, cishe uzothola ku-Netflix.
Isigwebo: Izingcingo zakho zokwahlulela zivela kahle (abantu, ezobuchwepheshe, amabhizinisi, kanye nokwenza izingcingo zokudala). Ukuqonda kwakho kunethonya futhi kubalulekile. Uyisazi kulokho okwenzayo nomthombo wokuthi abanye abasebenzi babheke isiqondiso.
Ukukhiqizwa: Uphumelela kakhulu ekutholeni umsebenzi. Okwenzayo kumanga abantu.
Ubuqambi: Wena uyangena. Uphinde ucubungula izinkinga ukuze uthole izixazululo ezintsha kodwa ezingokoqobo ezinkingeni ezinzima.
Intelligence: Ucabanga ngokubanzi nangokuhlelekile. Ukwenza uxhumano olucashile abanye balahlekelwa. Uthola ulwazi oluningi ngokushesha. Ufunda ngokushesha. Ungashintsha izikhombisi-ndlela ngokushesha uma kufanelekile.
Ukuthembeka: Uyaziwa nge-candor yakho. Uyakugwema iqiniso elinqunyiwe neqiniso eliyiqiniso. Awunayo ezombusazwe futhi uyaqondakala uma ungavumelani nabanye. Wena usho izinto kuphela ngabantu ozokusho ebusweni babo.
Ukuxhumana: Ukhuluma ngokubili emihlanganweni kanye no-1 kuya ku-1. Uzama ukufuna kuqala ukuqonda, khona-ke ukuqonda.
Ukuzidela: Uqondiswa ukuthi uqondiswe yilokho ucabanga ukuthi kungcono kakhulu ku-Netflix, kunokuba uzikhandle ngokwakho. Uphansi kakhulu uma kuziwa ekutholeni imibono engcono futhi uxhumana nabanye.
Ukuthembeka: Ozakwethu baqonda ukuthi bangancika kuwe. Awunamathele ku-flakiness, intukuthelo noma impulsi.
Ukukhathazeka: Uyakhathalela ngokujulile nge-Netflix impumelelo futhi ozakwabo bakho bayakwazi. Ukoma kwakho okuvelele kuphefumula futhi kuphefumula.Unyaka ngamunye siqhuba ukubuyekezwa okungama-360-degree lapho sinikela khona impendulo, futhi sithola impendulo evela kubantu esibasebenzisana nabo I-core yalezi zibuyekezo ikhona kumanani ayisishiyagalolunye ashiwo ngenhla. Uzobona ukuthi abantu bacabanga kanjani ukuthi wenza kahle futhi uzofunda izindlela ozakwabo bakholwa ukuthi ungathuthukisa phambili. Iningi labantu lithola ukuthi liyathembeka futhi liphilile futhi likhunjuzwa ukuthi siphila kanjani ngempela izindinganiso zethu.
- Imithetho iyasicasula
Imithetho ithuthukiswe ukwakha imingcele futhi iqondise ukuziphatha.
Njengoba izinkampani eziningi zikhula ngobukhulu nangokwinkimbinkimbi, zizama ukuqeda iphutha ngokudala izinqubomgomo eziningi nangaphezulu. Lokhu kudonsa ama-mavericks wokudala abakha ikusasa. Ibhizinisi eliqhutshwa ngemithetho lingakhula emakethe yalo yangempela, kodwa njalo imakethe ishintshe ngandlela-thile futhi inkampani ilandela i-rulebook emcimbini wokungalaleli. Izinkampani eziningi ze-tech zakhulile futhi zahluleka ukuzivumelanisa.
Ngenkolelo yokuthi imithetho iyakhuthaza ubuciko kanye nemishini emisha, i-modus operandi yethu isekelwe kuma-anti-bureaucracy. Esikhundleni sokwengeza imithetho njengoba sikhula, isixazululo sethu ukukhulisa inani lamakhono. Abantu abakhulu benza izingcingo ezinkulu, ngisho naphezu kokungacabangi. Ukuze sinikeze abasebenzi isimo sokwahlulela okukhulu, sivulekile ngaphakathi ngaphakathi ngebhizinisi lethu, amakhasimende ethu, kanye namasu ethu.
Sifuna ukuvuselela ngokushesha njengoba sithola sikhudlwana. Sinikeza abasebenzi inkululeko enkulu, futhi sithole ukuthi uma senza, abasebenzi babonisa umthwalo omkhulu futhi bafeze izinto ezimangalisayo. Ngezibonelo, inqubomgomo yethu yeholidini yabasebenzi abaholiwe "ukuthatha okuthile" - inqubomgomo yethu yokuhlawula "imali yakho okudingayo ukuthenga ukwenza umsebenzi wakho kahle".
Sikholelwa inkululeko nangomthwalo wemfanelo, hhayi imithetho.
Amaphuzu ethu kuphela kuphela ubuqotho nokusemthethweni. - Abantu bethu abavelele njalo
Singabantu ithimba eliphezulu, hhayi umndeni.
Umndeni oqinile uhlangene kuze kube phakade - kungakhathaliseki ukuthi yini. Ngakolunye uhlangothi, inkampani enamandla, ifana nethimba lezemidlalo elisebenzayo elakhiwe ukunqoba. Kuyinto yefilosofi yethu ukuthi ngumthwalo wokuphatha kuwo wonke amazinga, ukuhlanganisa iqembu elizokwenza impumelelo enkulu.
Ukuze sifeze lokhu, sifuna ukugcwalisa zonke izimo ezinkampanini zethu nabalingisi abahlukile.
Ezinkampanini eziningi, ukusebenza okwanele kuphakanyiswa kancane. Ku-Netflix, ukusebenza okwanele kuthola iphakheji elikhululekile lokuhlukanisa.
Kithi, izindleko zokuba "ezanele" kunoma yisiphi isikhundla sikhulu kakhulu, lapho singaba "okungavamile". Ukusebenza okungavamile kusho ukuhleleka kwamanani ayisishiyagalolunye achaziwe ngenhla - okuguqula ithalente kanye nokusebenzisana. Ukubeka ithalenta engavamile ndawonye kwenza inkampani esebenza kahle futhi ephumelelayo.
Ngombono wethu, inzuzo yenkambiso ephezulu yokusebenza ukuthi usebenza nabalingani bakho abavelele abajabule. Wenza umsebenzi wakho omuhle kakhulu, ufunda okuningi, futhi ufeze izinga eliphakeme lokunethezeka kochwepheshe lapho uhaqwe ukugqama.
Ngenkampani encane namabhuzu ambalwa, uzokwazi - empeleni, kulindeleke - ukwenza umnikelo wangempela ebhizinisini. Siqasha abantu abahle kulokho abakwenzayo, futhi sibanika inkululeko yokusebenzisa ubuchwepheshe babo ngaphandle kokuthi "abaqedisi bokuqala" noma "imihlangano yokugunyaza ye-PowerPoint". Imiphumela yukuthi ungenza izinto zenzeke ngokushesha futhi uyakwazi ukubona ibhizinisi lithinta ngokushesha. I-Netflix incane ngokwanele ukuze wenze umehluko (futhi nimbly kanjalo), nokho mkhulu ngokwanele ukushintsha indlela yezigidi zabantu ezijabulela ama-movie abo. - Sithanda amabhayisikobho
Abaningi bethu bangena kuma-movie; abanye bethu baqala ukuthuthukisa uthando. Unyaka ngamunye amashumi amaningana kithi ahlabela eSundance Film Festival ukubuka amafilimu ngokweqile (bese ekhuluma ngawo wonke unyaka wonke). Esikhathini sethu sezemidlalo eLos Gatos, sibonisa amafilimu ukuhlolwa emsebenzini, futhi ngaphezu kwakho konke, abasebenzi bathola i-akhawunti ye-Netflix engu-8 yamahala mahhala ukuze bazigqoke kuma-movie ukuze banelise izifiso zabo.
Siphila emgwaqweni wezobuchwepheshe kanye nokuzijabulisa, futhi sinesithakazelo kokubili. - Ikusasa lethu elimangalisayo
Umgomo wethu ukwandisa kwababhalisi abangaphezu kwezigidi ezingu-20 esikhathini esizayo esiseduze futhi endleleni enikeza amakhasimende ethu ukhetho olwengeziwe lokulethwa kwe-movie yama-intanethi.
Ngenxa yezizathu zokuhweba nezobuchwepheshe, siyaqiniseka ukuthi kuyoba iminyaka eminingi ngaphambi kokulethwa kwe-movie ye-intanethi ngisho ne-10% yemakethe ye-DVD. Emabhizinisini omculo, eminyakeni eyisishiyagalolunye emva kweNapster kanye neminyaka emihlanu emva kwe-iPod, ama-CD aqhubeka nokwenza imali engaphezulu kwezingu-90% zemikhiqizo yomculo. I-DVD ngeke ibe yindlela evelele kuma-movie kuze kube phakade, kodwa kuyoba isikhathi eside kakhulu.
Ngakho-ke, senza izimali ezinkulu ekuthuthukiseni inkonzo yethu yeDVD. Isofthiwe yethu yewebhu, eyenza iwebhusayithi yangokwezifiso kumakhasimende ngamunye, isasencane. Sithuthukisa njalo uhlelo lwethu lokungena kwempahla oluphatha izigidi ze-DVD ezithunyelwayo nakwamakhasimende nsuku zonke. Ngo-2006 kuphela, sizofaka imali engaphezu kuka-$ 200 million ukuze sithengise umkhiqizo we-Netflix. Ngaphezu kwalokho, iqembu lethu lokuthengwa kwefilimu liyakhula futhi lizobonisa amafilimu amaningi futhi avela ezindlini ezincane zokukhiqiza nabakhiqizi befilimu abazimele. Ngamafuphi, ukukhula kwamakhasimende ayizigidi ezingu-20 kuguqula zonke izici zebhizinisi lethu.
Ngaphandle kokwandisa ibhizinisi lethu kubhalisele abanikazi beDVD abaqashiwe abayizigidi ezingu-20, sigxile ekuholeni imboni ekulayisheni kwe-movie. Njengoba nje abathengi babukela ukubuka kuqala kwe-movie kusuka kuwebhusayithi yethu namuhla, esikhathini esizayo, bangakhetha ukubukela ama-movie abude obude abanjwe nge-Netflix ngekhompyutha. Sikholelwa ukulandwa kwe-elektroniki ukuba kube yimakethe encane eseduze nesikhathi esizayo njengoba ama-studios e-movie aqhubeka nokuvikela inzuzo yabo enkulu yeDVD ngokuhambisana nokuhamba kancane kwemboni yokuletha i-intanethi kuthelevishini. Nokho, ngokuhamba kwesikhathi, ukulethwa kwe-intanethi kuyoba ithuba elikhulu kithi.
Emuva ngo-1997, siyaziqhenya kakhulu ngokuthi inkampani "Netflix", hhayi "iDVD-by-Mail". Sihlose ukuba yinkampani ehamba phambili ekulethwe kwe-movie ye-intanethi nokwandisa imakethe ye-movie kakhulu. Ngakho-ke ngenkathi sesifinyelele impumelelo enkulu kule minyaka eyishumi eyedlule, iminyaka ejabulisayo neyinkimbinkimbi yenkampani yethu iqala nje.
Inothi lokugcina mayelana nokuxhumeka phakathi kwempumelelo yenkampani nenhlonipho. Inkampani enkulu ithola futhi ingagcina, inhlonipho yamakhasimende ayo, abaphakeli, abatshalizimali kanye nabasebenzi ngokuyinhloko ukuletha ezithembisweni ezenziwe. Inkampani enkulu kanye nomkhiqizo omkhulu ngokuyinhloko yiyo-isithembiso esifeziwe. Sithembise amakhasimende ethu isevisi ye-stellar, abaphakeli bethu babe ngumlingani obalulekile, abatshalizimali bethu amathemba okukhula okuzuzisayo, nabasebenzi bethu umphumela omkhulu wethonya.
Ukukhululwa kulezi zithembiso kuyisifiso sethu.
Lesi sihloko selokhu sahlelwa nguLaurence Bradford.